Marcus Insights
Global Entertainment Strategy: Expanding Digital Reach and Engaging Global Audiences


Ask Marcus a Question

Need help finding what you need? Say hello to Marcus.

Based on our proprietary MARC [?] technology, Marcus will search our vast database of management topics and best practice documents to identify the most relevant to your specific, unique business situation. This tool is still in beta. If you have any suggestions or questions, please let us know at support@flevy.com.


Role: Director of Corporate Strategy
Industry: Entertainment


Situation:

Formulating the long-term strategic direction for a leading entertainment company, focusing on expanding into new markets, leveraging digital platforms for content distribution, and navigating the shift in consumer preferences towards streaming and on-demand content. The entertainment industry is highly competitive, with rapid technological advancements and changing consumer behavior disrupting traditional business models. Our strengths include a robust portfolio of content and a loyal customer base. However, we face challenges in adapting to digital distribution models and in creating content that resonates across different geographies. Strategically, the company is considering acquisitions of tech startups to enhance digital capabilities, investing in original content creation for global audiences, and exploring partnerships with streaming services. Externally, the proliferation of digital platforms and the fragmentation of audiences present challenges in maintaining market share and content visibility.


Question to Marcus:


How can we strategically position the company to capitalize on digital distribution channels while ensuring our content portfolio appeals to a global audience and keeps pace with changing consumer preferences?


Based on your specific organizational details captured above, Marcus recommends the following areas for evaluation (in roughly decreasing priority). If you need any further clarification or details on the specific frameworks and concepts described below, please contact us: support@flevy.com.

Digital Transformation

With the entertainment industry experiencing a significant shift towards digital and on-demand content, embracing Digital Transformation becomes indispensable for your company. This involves not just adopting new technologies but fundamentally rethinking content delivery models to meet the evolving digital expectations of consumers globally.

Consider leveraging advanced Analytics and AI to gain insights into consumer preferences and viewing habits, enabling personalized content recommendations and enhancing User Experiences. Additionally, explore the use of blockchain for secure and transparent content rights management, ensuring creators are fairly compensated, and piracy is reduced. This transition to digital platforms also offers opportunities for innovative content formats like VR and AR, creating immersive experiences that can distinguish your offerings in a crowded market.

Recommended Best Practices:

Learn more about Digital Transformation User Experience Analytics

Global Market Strategy

Expanding into new markets requires a nuanced understanding of Local Cultures, preferences, and regulatory landscapes. Tailor your content and marketing strategies to resonate with regional audiences, potentially through local partnerships or by developing region-specific content.

This could involve investing in local talent and stories, which have the dual benefit of appealing to local audiences and bringing fresh, diverse content to your global platform. Additionally, consider the varying digital infrastructure across regions, adapting your delivery models to ensure accessibility, whether through mobile-first strategies in emerging markets or high-definition streaming options in more developed markets.

Recommended Best Practices:

Learn more about Local Culture Globalization

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Content Portfolio Management

Maintaining a robust and appealing content portfolio is key to attracting and retaining a global audience. This involves continuous investment in original content that not only captures current trends and preferences but is also diverse enough to appeal to different demographics and geographies.

Utilize Data Analytics to understand audience preferences and content performance, guiding your content development and acquisition strategies. Additionally, consider the lifecycle of your content, exploring opportunities for its repurposing or reimagining to maximize its value and relevance over time.

Recommended Best Practices:

Learn more about Data Analytics Management Model PowerPoint Diagrams

Strategic Partnerships and Acquisitions

Exploring strategic partnerships and acquisitions, particularly with tech startups, can significantly enhance your digital capabilities and market reach. Partnerships with existing streaming services can provide immediate access to new audiences and insights into successful content distribution models.

Acquisitions of tech startups, on the other hand, can bolster your technological infrastructure, from improving content recommendation algorithms to securing blockchain solutions for rights management. These collaborations can also facilitate entry into new markets with an understanding of local regulations and Consumer Behavior.

Recommended Best Practices:

Learn more about Consumer Behavior Strategic Thinking

Customer Experience Optimization

In the competitive entertainment landscape, differentiating on Customer Experience is as important as the content itself. This encompasses a seamless, intuitive user interface across devices, personalized content recommendations, and interactive features that engage users beyond passive viewing.

Investing in AI and Machine Learning can drive these personalized experiences, predicting user preferences and surfacing content that keeps them engaged. Moreover, focus on creating a community around your content, enabling social interactions and fan engagement, which can increase loyalty and retention.

Recommended Best Practices:

Learn more about Customer Experience Machine Learning

Supply Chain Resilience

Ensuring a resilient content Supply Chain is critical, especially as Production and distribution face Disruptions from global events and technological changes. Develop a flexible content production strategy that can adapt to such challenges, including diversifying content sources and leveraging technologies such as Cloud-based production tools that support remote collaboration.

Building strong relationships with content creators, production houses, and distribution partners worldwide can also mitigate risks and ensure a steady flow of appealing content to your platforms.

Recommended Best Practices:

Learn more about Supply Chain Disruption Cloud Production Supply Chain Resilience

Sustainability

Incorporating Sustainability into your Strategic Planning not only addresses growing consumer and regulatory expectations but can also uncover efficiencies and drive Innovation. In the entertainment industry, this could mean adopting greener production practices, reducing the environmental impact of your operations, and promoting content that raises awareness about sustainability issues.

Transparently communicating your sustainability efforts can also strengthen your brand and resonate with increasingly eco-conscious audiences.

Recommended Best Practices:

Learn more about Strategic Planning Sustainability Innovation



Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials






Additional Marcus Insights