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Market and Customer Segmentation   18-slide PPT PowerPoint presentation (PPT)
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Market and Customer Segmentation (PowerPoint PPT)

File Type: 18-slide PPT PowerPoint presentation (PPT)

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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DESCRIPTION

This product (Market and Customer Segmentation) is a 18-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Market and Customer Segmentation defines a number of different groups of people or organizations, which our company aims to reach and serve. The intent of the segmentation exercise is to two-fold:

1. Create the foundation for a relevant Value Proposition...
•  With products matching customers needs
•  With adjusting pricing and discount schemes
•  With service offerings attracting and keeping the relevant customers loyal

2. Adjust the Go-to-Market Strategy in order to...
•  Utilize the best use of a multi-channel approach
•  Optimize sales efforts across the full Customer Experience journey
•  Align marketing and messaging toward our target customers

This presentation provides an overview to Market and Customer Segmentation. It discusses strategic, tactical, and operational segmentation.

This PPT delves into the practical challenges of segmentation, highlighting common pitfalls such as the misuse of a single segmentation model for varied purposes and the reliance on inadequate data. It underscores the importance of aligning segmentation models with strategic objectives and ensuring data relevance to derive actionable insights. This approach is crucial for optimizing resource allocation and enhancing customer engagement.

The presentation breaks down segmentation into three distinct levels: strategic, tactical, and operational. Each level serves a unique purpose, from identifying attractive market segments to understanding customer behavior and prioritizing operational efforts. This multi-layered approach ensures a comprehensive understanding of the market landscape and customer dynamics, enabling more effective decision-making.

Key best practices for segmentation implementation are outlined, emphasizing the need for top management involvement and commercial management drive. The document also stresses the importance of focusing on segment strategies and their consequences, ensuring that segmentation efforts are relevant and impactful from day one. This structured methodology is designed to drive business growth and improve customer satisfaction.

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Source: Best Practices in Customer Segmentation, Market Segmentation PowerPoint Slides: Market and Customer Segmentation PowerPoint (PPT) Presentation, PPT Lab


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

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OVERVIEW

File Type: PowerPoint ppt (PPT)
Number of Slides: 18 (includes cover and all slides)

ABOUT THE AUTHOR

Author: PPT Lab
Additional documents from author: 25

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]


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