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Market and Customer Segmentation defines a number of different groups of people or organizations, which our company aims to reach and serve. The intent of the segmentation exercise is to two-fold:
1. Create the foundation for a relevant Value Proposition...
• With products matching customers needs
• With adjusting pricing and discount schemes
• With service offerings attracting and keeping the relevant customers loyal
2. Adjust the Go-to-Market Strategy in order to...
• Utilize the best use of a multi-channel approach
• Optimize sales efforts across the full Customer Experience journey
• Align marketing and messaging toward our target customers
This presentation provides an overview to Market and Customer Segmentation. It discusses strategic, tactical, and operational segmentation.
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Source: Best Practices in Customer Segmentation, Market Segmentation PowerPoint Slides: Market and Customer Segmentation PowerPoint (PPT) Presentation, PPT Lab
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File Type: PowerPoint (ppt)
Number of Slides: 18 (includes cover, transition, & marketing slides)
Tag(s): Customer Segmentation Market Segmentation
This business document is categorized under: Business Framework Primers
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Upload date (first version): Jul 14, 2016
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