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Market and Customer Segmentation (PowerPoint PPT)

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Author: PPT Lab TOP AUTHOR [?]

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File Type: 18-slide PowerPoint presentation (PPT)

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DOCUMENT DESCRIPTION

This product (Market and Customer Segmentation) is a 18-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

Market and Customer Segmentation defines a number of different groups of people or organizations, which our company aims to reach and serve. The intent of the segmentation exercise is to two-fold:

1. Create the foundation for a relevant Value Proposition...
• With products matching customers needs
• With adjusting pricing and discount schemes
• With service offerings attracting and keeping the relevant customers loyal

2. Adjust the Go-to-Market Strategy in order to...
• Utilize the best use of a multi-channel approach
• Optimize sales efforts across the full Customer Experience journey
• Align marketing and messaging toward our target customers

This presentation provides an overview to Market and Customer Segmentation. It discusses strategic, tactical, and operational segmentation.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Segmentation, Market Segmentation PowerPoint Slides: Market and Customer Segmentation PowerPoint (PPT) Presentation, PPT Lab

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File Type: PowerPoint (ppt)

Number of Slides: 18 (includes cover, transition, & marketing slides)

Tag(s): Customer Segmentation Market Segmentation

This business document is categorized under: Business Framework Primers

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jul 14, 2016

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