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DOCUMENT DESCRIPTION

Market and Customer Segmentation defines a number of different groups of people or organizations, which our company aims to reach and serve. The intent of the segmentation exercise is to two-fold:

1. Create the foundation for a relevant Value Proposition...
- With products matching customers needs
- With adjusting pricing and discount schemes
- With service offerings attracting and keeping the relevant customers loyal

2. Adjust the Go-to-Market Strategy in order to...
- Utilize the best use of a multi-channel approach
- Optimize sales efforts across the full Customer Experience journey
- Align marketing and messaging toward our target customers

This presentation provides an overview to Market and Customer Segmentation. It discusses strategic, tactical, and operational segmentation.

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Source: Market and Customer Segmentation PowerPoint document

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Segmentation, Market Segmentation

Number of Slides: 18

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Upload date (first version): Jul 14, 2016

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