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International Marketing Strategy for Global Competitiveness (PowerPoint PPT)

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HIGHLIGHTS

Author: UJ Consulting

Immediate, digital download

File Type: 45-slide PowerPoint presentation (PPT)

BENEFITS OF DOCUMENT

Provides of A Competitor's Expansion Plans
Provides of Factors Relevant to Pursuing Increased Market Share
Provides of Whole-Channel Concept for International Marketing

DOCUMENT DESCRIPTION

This product (International Marketing Strategy for Global Competitiveness) is a 45-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

International Marketing Strategies For Global Competitiveness

Lecture Outline
1. Identifying Competitors
2. Industry Concept of Competition
3. Competitor Map
4. A Competitor's Expansion Plans
5. Market Share, Mind Share & Heart Share
6. Hypothetical Market Structure
7. Expanding the Total Market
8. Six Types of Defense Strategies
9. Optimal Market Share
10. Factors Relevant to Pursuing Increased Market Share
11. Competitive Strategies
12. Market Challenger Strategies
13. Market Follower Strategies
14. Market Nicher Strategies
15. Major Decisions in International Marketing
16. Four Stages of Internationalization
17. Five Modes of Entry into Foreign Markets
18. Global Marketing & Cultural Dimension
19. International Product and Communication Strategies
20. Whole-Channel Concept for International Marketing
21. Country of Origin Effects

Most of the firms are eyeing at the global marketplace to improve their competitiveness. Considerable controversy hasarisen in recent years, concerning the most appropriate strategy in international markets. Deciding how to deal with theglobalization of markets, poses tough issues and choices for managers and their firms.

They must consider both –external environmental forces and internal organizational factors, before they arrive at an international growing integration of international markets as well as the growth of competition on a worldwide scaleimplies adoption of a global perspective in planning marketing strategy.

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Emerging Market Entry, Globalization PowerPoint Slides: International Marketing Strategy for Global Competitiveness PowerPoint (PPT) Presentation, UJ Consulting

ABOUT THE AUTHOR: UJ CONSULTING

UJ Consulting

Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. [read more]

UJ Consulting has published 168 additional documents on Flevy.

DETAILS

This business document is categorized under the function(s): Corporate Communications Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 3.9 MB

Number of Slides: 45 (includes cover, transition, & marketing slides)

Related Topic(s): Emerging Market Entry Globalization

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Sep 30, 2022
Most recent version published: Sep 30, 2022

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