Product Launch Strategy (Business Toolkit)

PRODUCT LAUNCH STRATEGY TOOLKIT

A Product Go-to-Market (GTM) Launch Strategy is a plan for introducing a new product to the market and making it available for purchase by customers. The Product GTM Strategy outlines the steps that need to be taken to successfully bring the product to market, including market research, product development, pricing, distribution, marketing & promotion, and sales.

The GTM Launch Strategy should be tailored to the specific product and target market—and should take into account the competitive landscape and the overall business goals. The goal of the GTM Product Launch Strategy is to effectively introduce the product to the market and drive demand for it, leading to increased sales and revenue.

In formulating a Product Launch Strategy, there are numerous important strategic analyses and considerations, including:

Customer Segmentation & Targeting: It is important to properly segment the market and then understand the target market for the product, including demographics, needs, and preferences. This will help inform the positioning and messaging for the product.

Competitive Analysis: It is important to understand the competitive landscape for the product and how it compares to similar products in terms of features, pricing, and distribution. This will help inform the marketing and sales strategy for the product.

Product Positioning: The product should be positioned in a way that clearly communicates its value proposition and differentiates it from competitors.

Pricing Strategy: Pricing should be carefully designed in relation to the target market and competitive landscape.

Omni-channel Retail Distribution: Decisions about mix of distribution channels, such as online, retail, or direct-to-consumer, should be based on the target market and the overall business strategy.

Marketing and Promotion: Marketing and promotion efforts should be tailored to the target market and should effectively communicate the product's value proposition.

Sales Strategy: The sales strategy should align with the overall go-to-market plan and should include tactics such as lead generation, lead nurturing, and closing.

For more information, have a look at these management topics:

CUSTOMER TESTIMONIALS

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.

I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "

– Nishi Singh, Strategist and MD at NSP Consultants

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it give me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.