Organic Growth Framework (OGF) Series: Phase 5 (PowerPoint PPTX)

DESCRIPTION

Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.

The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.

The Organic Growth Framework follows a 5-phase process.

1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially

This presentation is part of a series on OGF and focuses on the fifth and final phase of the process. Topics discussed include the Customer Decision Journey, the Marketing Strategy Process, Strategic Objectives, Propensity-based Segmentation, among topics.

This deck also includes slide templates for you to use in your own business presentations.

Phase 5 of the Organic Growth Framework (OGF) zeroes in on the strategic allocation of resources to maximize growth. By investing disproportionately in key segments, this phase aims to create sequential bursts of growth, ensuring sustained momentum. The process involves characterizing segments, organizing them into waves, estimating funding, and developing targeted marketing campaigns. This methodical approach allows for precise targeting and efficient use of resources, driving higher returns. The included templates facilitate seamless integration into your strategic planning, making this an invaluable tool for any executive looking to drive organic growth.

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Source: Best Practices in Growth Strategy, Market Segmentation, Marketing PowerPoint Slides: Organic Growth Framework (OGF) Series: Phase 5 PowerPoint (PPTX) Presentation, LearnPPT Consulting