Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.
The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.
The Organic Growth Framework follows a 5-phase process.
1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially
This presentation is part of a series on OGF and focuses on the fifth and final phase of the process. Topics discussed include the Customer Decision Journey, the Marketing Strategy Process, Strategic Objectives, Propensity-based Segmentation, among topics.
This deck also includes slide templates for you to use in your own business presentations.
Phase 5 of the Organic Growth Framework (OGF) zeroes in on the strategic allocation of resources to maximize growth. By investing disproportionately in key segments, this phase aims to create sequential bursts of growth, ensuring sustained momentum. The process involves characterizing segments, organizing them into waves, estimating funding, and developing targeted marketing campaigns. This methodical approach allows for precise targeting and efficient use of resources, driving higher returns. The included templates facilitate seamless integration into your strategic planning, making this an invaluable tool for any executive looking to drive organic growth.
Got a question about the product? Email us at flevypro@flevy.com.
Source: Best Practices in Growth Strategy, Market Segmentation, Marketing PowerPoint Slides: Organic Growth Framework (OGF) Series: Phase 5 PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
Organizational Design Organizational Alignment Organizational Effectiveness Organizational Development Strategy Development Strategic Planning Bain PowerPoint McKinsey PowerPoint Bain Presentations Bain Frameworks Boston Consulting Group PowerPoint Consulting Frameworks PwC PowerPoint Mercer PowerPoint Bain Templates Accenture Templates McKinsey Templates Boston Consulting Group Templates Accenture PowerPoint Consulting Methodologies Booz Documents PwC Templates Capgemini PowerPoint Oliver Wyman Presentations Boston Consulting Group Frameworks E&Y PowerPoint IBM Presentations Oliver Wyman Templates Strategy Consulting Frameworks Bain Documents IBM Documents Capgemini Documents Roland Berger PowerPoint A.T. Kearney PowerPoint BCG Documents Accenture Frameworks BCG Frameworks BCG PowerPoint Oliver Wyman PowerPoint Consulting Documents BCG Presentations A.T. Kearney Documents Management Consulting Frameworks BCG Templates E&Y Templates Roland Berger Presentations Capgemini Templates Boston Consulting Group Documents LEK Frameworks Booz Allen Presentations E&Y Frameworks McKinsey Presentations Booz Allen Frameworks A.T. Kearney Frameworks IBM Templates Booz Allen PowerPoint Accenture Documents Accenture Presentations A.T. Kearney Templates McKinsey Frameworks Boston Consulting Group Presentations McKinsey Documents LEK PowerPoint Mercer Templates Roland Berger Frameworks Capgemini Frameworks Booz Presentations Roland Berger Templates PwC Frameworks Booz Allen Templates Booz Templates Strategy& Presentations Oliver Wyman Documents Mercer Presentations LEK Documents PwC Presentations LEK Templates IBM PowerPoint Capgemini Presentations E&Y Documents Oliver Wyman Frameworks Booz Allen Documents PwC Documents IBM Frameworks Mercer Frameworks Mercer Documents LEK Presentations Booz PowerPoint Strategy Documents Booz Frameworks A.T. Kearney Presentations Roland Berger Documents Business Frameworks E&Y Presentations Strategy& PowerPoint Deloitte PowerPoint Consulting Process A.T. Kearney Frameworks A.T. Kearney PowerPoint A.T. Kearney Templates A.T. Kearney Documents A.T. Kearney Presentations Strategy Execution Strategy Deployment Strategy Deployment & Execution Chief Strategy Officer Maturity Model Growth Strategy Business Maturity Model Corporate Strategy Feedback Organizational Behavior Restructuring Reorganization Turnaround Go-to-Market Performance Management Enterprise Performance Management Performance Measurement Board of Directors Corporate Board Governance Corporate Governance Sales Sales Strategy Sales Management Compensation Sales Compensation Digital Transformation Customer Experience Business Transformation Digital Transformation Strategy Cyber Security User Experience Customer Strategy Cybersecurity Mobile Strategy Organizational Transformation IT Security Corporate Transformation Entrepreneurship Startup Small Business Team Management Building Effective Teams Agile Team Building Gap Analysis Porter's Five Forces Porter's Five Forces Analysis Porter's 5 Forces Strategy Frameworks Strategy Frameworks Compilation Strategy Methodologies Strategic Thinking Strategic Analysis Current State Assessment Hoshin Operational Excellence Hoshin Kanri Policy Deployment Hoshin Planning
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |