Key Performance Indicators for Mobile Touchpoints PPT

This PPT slide, part of the 26-slide Mobile Customer Journey and Experience Design PowerPoint presentation, presents a detailed analysis of key performance indicators (KPIs) associated with mobile touchpoints throughout the customer journey. It is divided into 2 main sections: Pre-Commerce and Commerce, each highlighting various metrics that can be measured to assess mobile performance.

In the Pre-Commerce section, several KPIs are listed with upward or downward arrows indicating trends. Positive indicators include increases in sales leads, customer acquisition, pages per site visit, and a reduction in shopping cart abandonment. These metrics suggest that optimizing mobile touchpoints can enhance user engagement and drive more effective customer interactions. Conversely, there are negative trends such as device orientation changes and a decrease in foot traffic to physical locations, indicating potential areas for improvement.

The Commerce section continues this trend analysis, focusing on conversion rates and order metrics. Positive trends here include higher conversion rates, increased number of items per order, and greater order sizes. These metrics are crucial as they directly impact revenue generation. However, there are also negative indicators, such as bounce rates and back-button usage, which may suggest user frustration or navigation issues within the mobile experience.

Overall, the slide emphasizes the importance of measuring and optimizing mobile touchpoints to enhance customer engagement and drive sales. It provides a clear framework for understanding which metrics are performing well and which require attention, allowing executives to make informed decisions for strategic improvements.

This slide is part of the Mobile Customer Journey and Experience Design PowerPoint presentation.

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Digital Transformation Customer Experience Mobile Strategy Customer Decision Journey Customer Journey Key Performance Indicators Sales KPI

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