Transforming Retail: From Partners to Direct Sales PPT

This PPT slide, part of the 23-slide Direct-to-Consumer PowerPoint presentation, presents a comparison between traditional retail methods and modern digital strategies for launching a branded product. It emphasizes the necessity of having a digital platform to effectively engage with consumers. The left side outlines the "Then" scenario, where companies relied on retail partners to distribute their products. In this model, firms would make or source products, spend on marketing to build brand awareness, and share gross margins with retailers. This approach often limited control over pricing and merchandising.

On the right side, the "Now" scenario highlights the shift towards direct-to-consumer strategies. Companies are encouraged to invest in digital platforms, which include mobile and e-commerce solutions. This allows them to maintain control over their distribution and pricing. Instead of sharing margins with retailers, businesses can retain 100% of their gross margin by selling directly to consumers. The slide also mentions the importance of building a brand through social media and other digital tools, which enhances customer engagement.

The takeaway here is clear: having a robust digital presence is no longer optional; it’s essential for success. The transition from traditional retail to a direct digital approach not only improves profitability, but also strengthens brand positioning in a competitive market. This shift allows for more differentiated product offerings and a closer relationship with consumers, ultimately driving growth and sustainability.

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