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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Marketing is no longer just about pushing a product, rather it is a compelling brand story that makes an organization stand out. @SocialMktgSltns Social media is an extremely effective tool to distribute your company’s brand story… Tell Your Company’s Brand Story Using Social Marketing
The national retailer Urban Outfitters has increased its revenues by 500% in the last 10 years, expanding to nearly $3 billion today from less than $500 million a decade ago. Not only does the company… How to Beat Your Competition by Innovating in Ways They Can’t Copy
Generating ideas is wonderful. Remember those great EUREKA moments under the shower, while driving or just talking to others? Unfortunately, the hangover is always later when you present your ideas to others. They are often… This Is What Makes an Idea Great
In business, there are really only two choices: do something or do nothing. One choice leads to growth and sustainability and the other, well, allows more room in the marketplace since there is one less… Do or Die: The Realities of Change
Dr. Stephen Sweid is a senior business and management consultant, researcher, and trainer with over 20 years consulting and research experience across a wide spectrum of industries. He brings a unique, global perspective, having worked with many organizations from… Flevy Author Spotlight: Our Interview with Breakthrough Strategy Expert Dr. Stephen Sweid
Anthony Gable is an expert in the field of Strategic Planning and is highly effective at both teaching and facilitating the process. He has spent 3 decades specializing in this discipline. Most recently, Mr. Gable has… Flevy Author Spotlight: Our Interview with Strategic Planning Specialist, Anthony Gable
Few years ago, when I first time heard about growth hacking, I thought it’s just a buzzword; a startup jargon used only in San Francisco by guys with $3,000 suits and bare feet. But I… Growth Hacking Tools for B2B Marketers
We recently had the opportunity to speak with the two co-founders of TheConsultantLounge.com, Laura Woodroof (picture on the right below) and Martina Segerer. TheConsultantLounge is an online and offline community for smart and passionate management consultants who were looking… Our Interview with the Co-founders of TheConsultantLounge, the One-stop Hub for Consultants
No one is able to stand still in this fast paced business environment. As business leader you’re looking for ways to innovate, but most of the time innovation fails. Innovation process-expert Robert Cooper shows that… When Innovation Fails and 10 Ways to Innovation Success
Standing in the grocery checkout, it’s tempting to pick up the magazines – even if it’s not a title you’d usually buy, just because a headline strikes you as interesting. I often like to peruse the men’s magazines… What’s Wrong with Publishers Paying to Promote Content?
I saw a lot of innovative people present business ideas in a very original way: playing a movie, doing a dance, making a painting, writing one huge post-it, making a newspaper, and even by doing… Be Innovative and Act Conservative
In 1980 and 2008, the US Government’s Small Business Administration (SBA) found that high growth companies–so-called “gazelles”–were just 4% of total firms. In 2010, the US-based Blueprint Growth Institute determined that only 387 (3.5%) of 11,000… High Business Growth: Gold at the end of the Rainbow?