Jack Trout in his blog published on BrandingStrategyInsider.com “Licensing: Trouble for Brands” dated February 25, 2008 makes a compelling argument for why not to consider licensing as a method of brand extension. Furthermore, he backs it up with multiple examples of established brands with flawed licensing programs that serve to prove his hypothesis. After reading about Pratt […]
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Organizations Need a “Competitive” Strategic Plan in Today’s Digital Economy
It is not the strongest or the most intelligent who will survive, but those who can best manage change. – Charles Darwin During my several decades of consulting with clients in a multitude of markets, I almost invariably have found that those organizations who are in greatest need of changing their approach to being competitive, […]
Better Business We Learned from the Creators of ‘South Park’
Great TV shows have creators who spend many hours of many days perfecting every detail of every show before it’s taped. And then there are the co-creators of “South Park,” who do the whole thing in a week. Matt Stone and Trey Parker are the brains and voices behind the wildly popular TV cartoon series […]
How Do You Use Brand Licensing to Extend Your Brand?
Few companies use brand licensing to extend their brands into new categories. Those that do, including Coleman, Newell Rubbermaid, and P&G, have successfully delivered millions of products a year into the marketplace by leveraging the competencies, resources and distribution networks of hundreds of manufacturers throughout the globe. Up until now, licensing has been a nice to have tactic […]
Five Strategies to Improve Your Brand
Before I discuss the five strategies to improve your brand, perhaps I should address what it means to improve a brand and why you would want to. To improve a brand means to increase its value. The value of a brand can be quantified by the market value of a company (total shares of stock outstanding x the […]
A Strategic Framework for Lasting Excellence
In my teens and twenties I was an avid hill-walker (hiker) and occasional mountaineer (ice axe, rope and crampons). Nowadays time, dodgy knees and lack of fitness limit my adventures, but my fascination with mountains and mountaineering history is undiminished. 18 months ago I was lucky enough to make my first trip to Nepal to […]
Introduction to Strategy Development and Strategy Execution
A successful business requires both a well developed strategy and the ability to execute on that strategy. Strategy without execution is merely theory. Many companies develop robust strategies, but fail at operationalizing their strategies into implementable steps. In this article, we will provide overviews for 12 business frameworks related to various aspects of Strategy Development […]
Download Our Free Primer on Strategy Development and Strategy Execution
What is strategy without execution? Merely theory. A successful business requires both a well developed strategy and the ability to execute on that strategy. Many companies develop robust strategies, but fail at operationalizing their strategies into implementable steps. We have just released a free primer on Strategy Development and Strategy Execution. It is a 54-slide deck that […]
The Crisis in Corporate Strategy (Part 2): How to Make a Difference
Note from the Editor: Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience. Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative in the newly formed Diagnostics Division and helped grow the organization into a multi-billion dollar enterprise. During his career at […]
