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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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We’ve seen a lot of changes occur in the internet marketing landscape over the years. Ever since brands started to use internet marketing instruments more actively, a lot of notable internet marketing instruments became the… 2017: The Year of Video Marketing [INFOGRAPHIC]
With self-driving cars already on our roads today, driving seems to be an endangered skill much like horse riding became 100 years ago. However, it’s going to be some time before that actually happens and… How to Start Your Own Driving School
Why Aren’t They More Strategic? This is an area of much frustration for many of our clients. They feel that their people don’t think strategically or apply enough creativity to recommended solutions. The executives then… Why Can’t People Be More Strategic?
In general, people go with what they know. It can be hard to relate or understand something if you’ve never experienced it. And while marketing a business requires the skill of thinking outside yourself, it’s… 3 Tips for Dialing In Your Target Market When You Don’t Fall In That Category
The term “best practice” came to common usage during the benchmarking craze of the 1990s. Since then, it has been pursued by many “learning” organisations, supported by a burgeoning consulting industry who claim to have… Why “Best Practice” May Not Be Best Practice
With social media quickly becoming the top way for businesses to brand themselves, attention must be paid in keeping your branding consistent and on message. The last thing you want to do is leave followers/visitors… Tips for Keeping Your Branding Consistent on Social Media
Why Napoleon? We all know that Napoleon had magnificent victories at Toulon, Tivoli (perhaps his greatest of all time), The Pyramids and Austerlitz – but what can we learn about his approach to strategy and… Win Like Napoleon–Think Neuro-Strategy!
How can you change the behavior of your customers? Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen… Learn to Affect Customer Behavior Using the Theory of Planned Behavior
It goes without saying that understanding the competitive landscape is crucial to identifying competitors and succeeding in the market. Consulting firms, such as Corporate Business Solutions Reviews, and academic strategists over the years have studied… 3 Powerful Frameworks for Analyzing the Competitive Landscape
So, you have a robust product roadmap, covering all product features from the most basic to the most innovative. Now, how did you prioritize these features? Did you prioritize things correctly? With limited resources, all… The Kano Customer Satisfaction Model
What’s the issue here? In the fast-paced world of today, we are urged to undertake ‘business at the speed of thought’ and become increasingly action orientated. Intuitively it makes sense to increase our speed of… Action Is the Enemy of Thought
Leaders easily handle routine decisions and events by relying on past practices and habit. However, today leaders face complex decisions and unprecedented conditions requiring thoughtful analysis instead of conditioned reactions. Instead of being “safe,” conventional… If You Don’t Think Strategic Thinking Counts, Think Again