Being consistent in creating and distributing content is a cornerstone of successful content marketing. It’s something we have talked about for a long time, often expressed in phrases like “content marketing is a marathon, not a sprint” – but even so it continues to be a problem for a lot of companies. The latest research […]
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What Disruptive Innovation Really Is
Editor’s Note: Dr. Lucell Larawan is a seasoned business mentor and entrepreneur, as well as Flevy author. On Flevy, he recently published a framework, Sculpting Quality and Performance Excellence. * * * * This is now a strategic management buzz: disruptive innovation. But what does the buzz really mean? Here is an expert opinion: Disruptive innovation […]
How to Drive Innovation by Creating a Lion’s Den
If you are looking for an engaging and fun way to spark innovation among employees you will like this idea that I call “Lion’s Den.” This interesting employee event is loosely built on the concept of the television shows, “Shark’s Tank” and “Dragon’s Den,” in which, hopeful entrepreneurs are given an opportunity to pitch their […]
eCommerce Growth, a 5-Minute Guide for Startups [INFOGRAPHIC]
E-commerce is a booming industry and this fact is clearly evident if you look at the Forbes Fortune list. Numerous eCommerce companies have not only been able to find a spot in the list, but also been able to compete with giants in the energy sector. Due to the recent meteoric growth in the number […]
Industry Value Chain: Understand Its Importance and Application to the Mining Industry
Editor’s Note: Ganesh Rajagopalan is a seasoned management consultant and former investment banker. He is also a leading author on Flevy, having published numerous business frameworks on topics such as Strategy Development, Investment Analysis, and Value Chain Analysis. You can view all his materials here. * * * * Most would be familiar with the term […]
The 21st Century Small Business
Here at Forward View, we spend a lot of time asking ourselves, “What’s next?” and “How can small businesses succeed in the coming months and years?” We use these thought exercises to develop The Forward View, and these insights impact all of our consulting projects and research reports. Our efforts to peer into the crystal […]
A New Approach to Business-Model Innovation
Of course you know business model innovation. It’s common practice among innovators. A lot of markets have been disrupted by new business models, often initiated by start-ups and new entrants: Airbnb disrupts the market for accommodation as you can rent online unique places to stay from local hosts in 190+ countries. In 2014, Airbnb had 25 million guests’ bookings. […]
Environmental Consulting as a Revenue Line for Professional Services Firms
This is a very big industry that is becoming more main stream. The industry consolidation bandwagon is starting, so like the Gartner Hype Cycle predicts, its only a matter of time before there is wholesale buy-ups of niche Environmental Consulting firms by the broader based players. The USA market is the worlds largest, with spend on Environmental Consulting already at $11.7 Billion. […]
Joint Ventures to Grow Revenues, Reduce Costs, and Mitigate Risk
A joint-venture is a business agreement between two (or more) parties to create a new entity, with new assets, resources and management control. The goal of the new entity is the same one as all other business endeavors: to grow revenues and/or reduce costs and/or mitigate risk. The term “joint-venture” (JV) is understood quite differently […]
Tips to Achieve an Innovative and Differentiated Startup Project
Editor’s Note: This is the era of rapid changes and disruptive innovations, and no startup, irrespective of size or industry, should be launched without a high degree of innovation and differentiation. This article is about the why, what, and the how— the systematic way to achieve this, based on the long international experience of the […]
The Evolution of Business Consulting
Professional services firms are undergoing a profound transformation. The markets are changing and the old ways of doing business are becoming obsolete. Customers paying for professional services are becoming more sophisticated and more discerning. Why are we still doing business as usual when the world around us is in such extreme flux? The professional services […]
Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and reduce marketing waste, you need to align your brand segmentation with digital activation and reporting. You must align the why they purchase with […]