Transformation from a product-based model to a platform model is a dream for many executives. More and more product companies are now shifting into a platform model. The drive behind such a shift is the huge success of platform companies—e.g., Amazon, Google, and Apple. These organizations started out as a retailer, search engine, and iPod […]
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The Art (and Science) of Winning a Price War: The Price War Strategy
“To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” Sun Tzu, The Art of War Many companies are competing on the basis of low prices. Yet, Price Wars represent a fundamentally different dynamic than simply trying to get […]
Business Model Innovation: How to Create Scalable Business Models?
Scalability describes possible meaningful changes in magnitude or capacity. In business terms, it’s the capability of a system to enhance productivity upon resource augmentation. Scalability provides an organization the capabilities to develop compelling value propositions—that are hard to imitate by the rivals—and achieve profitable growth even in the wake of external threats, cut-throat competition, stringent […]
A Must-Have Tool for Market Research and Pricing Strategy: Conjoint Analysis
Identifying what the market wants is a critical issue for most executives. Likewise, the decision on how much to charge for a product is also crucial for planners. This is where Market Research comes to rescue. One of the Marketing Research methods that researchers most commonly employ is the Conjoint (Trade-off) Analysis. Conjoint Analysis helps […]
Exploring Van Westendorp Price Sensitivity Meter (PSM)
The decision for pricing a product or service isn’t as simple as it seems. It is a key consideration for executives. Pricing way above the rival products risks not attracting the required customers while charging way below the competitor products could be equally detrimental. Manufacturers can utilize research to have a better understanding on what […]
Revisiting a Strategy Classic, the Value Disciplines Model – How Are You Creating Value?
Many Strategy frameworks are based on the premise: we can’t be everything to everyone. An organization that pursues too many strategies usually ends up stuck in the middle offering average products for average prices. Thus, much of strategic thinking is focused on prioritization of resources, so we can make the greatest, timeliest impact given our […]
Digital Transformation Governance: Key Principles to Catapult Your Digital Transformation Journey to Success
Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices to transform their businesses. They are changing customer interactions, internal business processes and even their business models to take advantage of new technological capabilities. The constantly evolving digital landscape necessitates executives to dynamically design and govern their portfolio […]
The 6 Pillars of Supply Chain Management (SCM) Thinking: A New and Revolutionary Way of Looking at Supply Chain Management
Supply chain thinking used to be limited to the managers of a few global companies—companies that were struggling to coordinate internal information and materials. This, however, led to an exciting boom in cross-business coordination based on Supply Chain Management concepts. Today, the field has broadened and shifted over time. Current supply chain trends—differentiation, outsourcing, compression, […]
COVID-19 Strategy: How Do We Emerge a Winner?
The world has changed. Forced isolation and social distancing restrictions have been put into place with the advent of the COVID-19 health crisis. This is not expected to end soon, but is expected to have a lasting effect on the world. In fact, a new generation of consumer behaviors is already being shaped. The Low […]
Mastering Strategic Supply Chain Planning: The Pegasus of Strategy
Strategic Supply Chain Planning is the “Pegasus of Strategy.” It can soar, but it also needs to keep its feet on the ground. Companies with a global supply chain now need to introduce its strategic left hand to its operational right hand. To make planning more valuable, its strategic supply chain planning needs to combine […]
COVID-19: 10 Trends in Consumer Behavior
COVID-19 has taken the world by a storm. Financial markets, manufacturing, services, and tourism have been hit hard. In fact, it has also changed the way we work, communicate, interact, and shop more than any other disruption in the decade. As a result, there have been key changes in Consumer Behavior. There is a growing […]
Integrated Cost Management: An Organization’s Prescription for Lower Cost
There is a general belief among organizations that a large percentage of a product’s costs are locked in by design. It is assumed that little can be done once the design is set. This assumption has influenced cost management programs across diverse products’ life cycles. As a result, the focus during the design phase is […]
