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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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What goes into making a great TV ad campaign? Today’s viewers are savvy to marketers and their tactics, and advertising execs must become even more creative to draw in consumers. Here are some of the… Creating an Unforgettable TV Advertising Campaign: 4 Tactics We Like
There are many ways to increase productivity and employee satisfaction in the workplace. From the layout to the design to the office decorations to the company culture, all of these areas affect how employees feel… 3 Ways to Easily Increase Employee Productivity
Microsoft Excel is powerful. You can use Excel to solve simultaneous differential equations, develop financial statements and run a statistical analysis on large data sets. The power of the program comes down to the user’s… 4 Excel Functions Every Business Professional Needs to Know
A product is a tangible thing. From the framework of relationship marketing theory, a product can never create or maintain a connection. This ability to develop long lasting relationships falls to the customer service team.… Build a World-Class Customer Service Team Now
As a business owner, you are always searching ways to get your company name into the public eye. While you might be tempted to focus on major news organizations and perhaps working with a high… Four Lesser-Known Websites that Help Deliver a Big PR Punch
Savvy dreamers have been creating their own businesses for as long as there’s been a reason to trade with others. Those owners who rose above their peers did so because they better understood their communities… 5 Social Media Mistakes You’re Probably Making Right Now
Digital devices and tools enable business owners and entrepreneurs to do things better, faster and cheaper, in our personal and at-work lives. But don’t let “shiny object syndrome”—the state of distraction caused by every cool… Top Tech Tools to Get Organized, Boost Productivity & Improve Business Operations
The data management firm SailPoint found in its 2013 Market Pulse survey that 82 percent of large companies (those with 5,000-plus employees) have some sort of bring your own device policy. Cisco reported in its… BYOD in the Workplace: Mitigating the Risks, Reaping the Rewards
An IBM/Oxford Economics survey of businesses around the world reports that 81 percent of them see mobile capabilities as changing the way they do business. Maintaining a mobile strategy is not easy, but the returns in attracting… A Mobile Strategy That Helps Your Business Evolve
We all know ads create awareness, which brings in sales. This fundamental principle has been the foundation of business marketing to date. As the tech era evolved, producers began to create problem solving products, with… How Growth Hacking Impacts The Business World
The average amount of money entrepreneurs needed to start a small business in 2012 was $15,000, according to a study conducted by the Global Entrepreneur Monitor. The study also found that 69 percent of these… 3 Ways to Fund a Small Business (Without Borrowing From Family & Friends)
Gallup released its “State of the American Workplace” report, a comprehensive look at employee engagement and performance in the U.S. The study found that 30 percent of employees are engaged and inspired by their work,… Help Them Help You: Good Managers Inspire Good Employee Performance