Have you been experimenting with PPC ads on platforms like Instagram, Facebook, Amazon, and Google? Are you disappointed with your results or confused about how to make it work? If you’re running into issues with your PPC ad campaigns and you’re starting to wonder if PPC ads are still relevant, the answer is yes – […]
About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.Author Archive | Shane Avron
How Important Are Reviews for Growth in Ecommerce Businesses?
One of the key determiners of business success is customer experience and satisfaction. The best way to assess customer satisfaction is through customer feedback. For an online business, online customer reviews are critical for growth, which is why you should never ignore them. According to statistics, 90% of customers check online reviews before buying a […]
Overcome Complacency by Calculating Your Vision
One of the biggest problems with business today is complacency. Here we will explore how a lack of vision can cause complacency and how the combination of the two can cause a business to fail in turn. What is a vision statement? Your vision statement is your key to avoiding complacency before it starts. An […]
Turn Your Ideas into Actionable Business Plans
Every successful business operating today started exactly the same way – as an idea. But an idea without action is just a dream. To become real, it has to be developed, funded, and marketed. A professional business plan is the first step to turning an idea into a profitable company. As an entrepreneur, you may […]
How to Showcase Your New Products
Marketing and advertising is an important part of any business. You need to get the word out about your new products and launches. Advertising can help to improve brand awareness and drive-up sales over time. You should be marketing your current and new products consistently to maximise coverage. There are many ways you can approach […]
What You Need to Know about Remote Working and Its Risks
Working from home has suddenly become a must-do rather than a luxury, thanks to the coronavirus pandemic (COVID-19). You may be thinking about the potential liability of remote work while you’re assisting staff members in staying healthy and productive (and employed). For your staff and business to stay healthy, you should think about, aside from […]
Why Regular Equipment Maintenance Is Vital to a Business
Regular maintenance can keep your business running smoothly and prevent any significant damage. You need to look after your business’ equipment – whether you use manufacturing machines or technological equipment. These days most businesses rely on technology for admin processes, customer service and advertising. If a machine crashes, the whole process can be disturbed, and […]
How to Enhance Your Enterprise Security
The fact is that criminals and hackers are getting smarter and savvier all the time. They are always gaining new knowledge and tools to try to get data that will help them commit crimes. Your enterprise security must be robust enough to meet any security threats that could put you at risk. The right enterprise […]
Leaving The Military? Here’s How Veterans Can Prepare For A Corporate Career
Most U.S. veterans say their military service was useful in giving them the skills and training required for careers outside the military. Specifically, 29% say it was very useful while another 29% say it was fairly useful, Pew Research Center reports. Working age veterans also typically fare just as well as non-veterans when it comes to gaining […]
5 Key Trends the Pandemic Brought to the Business World
The arrival of the pandemic around the world changed the way that people lived, worked, and shopped. This meant that businesses were forced to change (and rapidly) or go out of business. What once would have been declared impossible suddenly became necessary. You’ll fully understand the frustration of that scenario if you’re a business owner. […]
2021 Trends That Can Elevate Your Business
The past few years have brought massive changes to the world of business. The most dramatic changes were brought on by the COVID-19 outbreak of 2019, which still has a huge impact on the world. But this also invited some new opportunities and new directions of growth when it comes to conducting business. In this […]
How to Use the OKR Framework to Align Company and Team Goals
There are a number of popular goal setting frameworks used by companies. Popular ones include Balanced Scorecard and SMART. One that is new for many but has actually been around for a long time and evolved from the MBO framework is Objectives and Key results or OKR. The Basics of OKRs OKRs have two elements […]