Increasingly companies are doing business online as well as offline through physical outlets. So, understandably they are looking for marketing strategies that are effective in both trading environments. For many, the use of digital screens… Marketing Strategies That Work Both On and Offline

They say, when your business crosses continents, you start making history – and we couldn’t agree more. Here’s why: Today, being interculturally competent and culturally aware is a must for success in this cutthroat business… Why Businesses Should Embrace a Global Mindset in Today’s Era

Cyber attacks against small businesses are on the rise. According to a study published in 2017, 10% of companies that encounter cyber-breach are forced to modify their operating procedures and incur significant losses. That’s why… Best Practices for Small Business Cyber Security

Are you thinking about transforming your HVAC business to the next level? If so, you need to have advanced tools that can allow you to realize this dream. After all, your tools determine whether the… 5 Tools to Upgrade Your Commercial HVAC Business

Field service management is a term used to refer to organizing and coordinating resources, employees, and equipment in work activities performed outside the office or away from the company property. Field services include repair and… The Key Features of Field Service Management Software

A business analyst is a highly specialized role in charge of bridging the gap between IT and a business. Their responsibilities include assessing processes, determining requirements, and delivering data-driven recommendations and reports to executives and… Using a Business Analyst Test to Find the Perfect Candidate

Event management software has become very popular, because it simplifies the complexities of big events. Event management tools are used by companies of all sizes and industries, for both internal and external events. They allow… What Is an Event Management Tool (and How It Helps Boost Your Business)

Corporate newsletters are printed communications used by the organization for internal and external communications. These newsletters are mainly sent to the employees, subscribers, customers, and the target audiences either in hard copy or softcopy through… Corporate Newsletters: Writing Guide for Managers

In 2021, you don’t need someone to tell you that digital transformation has already become a mainstay for modern businesses. While companies were already leveraging different types of digital technology, the COVID-19 pandemic has further… Can You Bridge Business Science and Data Intelligence in Cloud Data Warehouses?

Productivity plays a crucial role in the success of your business. Being productive means the company utilizes the available resources more efficiently while also improving overall output. As such, every business owner aims to constantly… 3 Factors That Hinder Business Productivity

Business owners have their respective strategies to preserve the efficiency of their operations. Besides investing in high-tech equipment, scouting for the best talents may also give you a competitive advantage. Gathering professionals who have strong… How Workplace Comfort Boosts Employee Productivity

If you’re like most business owners, you’ve probably heard of the term ‘buyer persona’ at least once. A buyer persona is a fictional representation of your target audience or ideal customers. Due to its substantial… How Many Buyer Personas Does Your Business Need?