flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

Hawkins-Stern Impulse Buy Model

The Hawkins-Stern Impulse Buying Model offers a structured framework for decoding and leveraging unplanned consumer decisions. Impulse buying often bypasses logic, surfacing in moments shaped by emotion, sensory triggers, and context. Unfortunately, traditional data models… Hawkins-Stern Impulse Buy Model

Brand Essence Wheel

The Brand Essence Wheel is a strategic framework that sharpens how organizations articulate who they are, what they stand for, and how they show up in the market. Developed by the Bates Worldwide Agency in… Brand Essence Wheel

Porter’s Diamond Model

Success in business isn’t about being the cheapest—it’s about building an edge that lasts. Competitive Advantage drives long-term Performance, whether through lower costs, superior quality, or innovative differentiation. Michael Porter took this concept beyond companies,… Porter’s Diamond Model