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DOCUMENT DESCRIPTION

Key Purchase Criteria are the criteria that are most important to customers in the buying process. The aim is to understand the most important drivers of purchase behaviour. They are usually learned via structured customer interviews.

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Source: Key Purchase Criteria PowerPoint document

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Key Purchase Criteria

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Key Purchase Criteria, Customer Behavior

Number of Slides: 7

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Upload date (first version): Sep 29, 2015

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