Flevy Management Insights Case Study
TRIZ in Healthcare: Elevating Patient Outcomes through Innovative Strategies
     Mark Bridges    |    TRIZ


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in TRIZ to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A mid-size healthcare provider in the Midwest struggled with increasing patient wait times and declining satisfaction scores due to inefficiencies and regulatory pressures, aiming to improve patient outcomes and streamline operations through innovative methods. By implementing TRIZ and TOC methodologies, the organization reduced wait times by 25%, increased satisfaction scores by 18%, and achieved significant operational improvements, though they faced challenges with technology adoption and regulatory compliance costs.

Reading time: 11 minutes

Consider this scenario: A mid-size healthcare provider in the Midwest faces strategic challenges leveraging TRIZ to optimize patient care and operational efficiency.

The organization is experiencing a 20% increase in patient wait times and a 15% decline in patient satisfaction scores due to internal process inefficiencies and external regulatory pressures. The primary strategic objective is to enhance patient outcomes while streamlining operations through innovative approaches.



Strategic Planning

The healthcare industry is experiencing rapid technological advancements and increasing regulatory scrutiny, pressuring providers to innovate while maintaining compliance.

There are 5 structural forces that govern the competitive nature of every industry, as theorized by Michael Porter:

  • Internal Rivalry: Competition among healthcare providers is intense, driven by the need to offer superior patient care and advanced medical technologies.
  • Supplier Power: Medical equipment and pharmaceutical suppliers hold moderate power, with limited alternatives for high-quality products.
  • Buyer Power: Patients have high bargaining power due to increased accessibility to healthcare information and options.
  • Threat of New Entrants: Barriers to entry in the healthcare sector are significant, given regulatory requirements and substantial capital investments.
  • Threat of Substitutes: Low threat from substitutes, as alternative medicine and wellness approaches offer limited competition to conventional healthcare services.

Emergent trends include an increasing focus on personalized medicine and digital health solutions. Industry dynamics are evolving:

  • Rise of Telehealth: This presents opportunities for reaching underserved populations but risks patient data privacy concerns.
  • Shift to Value-Based Care: Encourages better patient outcomes but requires significant investment in data analytics capabilities.
  • Integration of AI in Diagnostics: Offers improved diagnostic accuracy but necessitates substantial IT infrastructure investment.
  • Regulatory Changes: New policies may improve patient safety but can increase compliance costs.

The STEER analysis identifies key factors: Socio-cultural shifts towards preventive care, Technological advancements in AI, Economic pressures on healthcare budgets, Environmental concerns over sustainable practices, and Regulatory changes impacting operational protocols.

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Internal Assessment

The organization possesses a dedicated medical staff and advanced healthcare facilities but struggles with outdated operational processes and limited technology integration.

SWOT Analysis

Strengths include a strong brand reputation and a comprehensive range of healthcare services. Opportunities lie in expanding telehealth services and leveraging AI for diagnostics. Weaknesses involve inefficient processes and resistance to technology adoption. Threats include changing regulatory environments and emerging competitors.

4 Actions Framework Analysis

The organization should eliminate redundant administrative tasks, reduce patient wait times, raise the integration of digital health solutions, and create a more patient-centric service model. Eliminating inefficiencies can streamline operations, while reducing wait times enhances patient satisfaction. Raising technology integration allows for more efficient service delivery, and creating a patient-centric model improves overall care quality.

Value Chain Analysis

Primary activities such as patient intake and diagnostics are currently resource-heavy and slow. Support activities, including IT and human resources, lack coordination and agility. Enhancing IT infrastructure can support faster diagnostics, while improving HR processes can lead to more effective staff deployment and patient interactions.

Strategic Initiatives

Management, informed by industry analysis and internal capabilities assessment, formulated strategic initiatives to be implemented over the next 18 months .

  • Implement TRIZ for Process Innovation: This initiative applies TRIZ principles to identify innovative solutions for reducing patient wait times and enhancing care delivery. It aims to improve operational efficiency and patient satisfaction. The source of value creation is operational excellence, expected to enhance service delivery and reduce costs. Resources required include TRIZ training for staff and investment in process improvement tools.
  • Expand Telehealth Services: Increase telehealth offerings to broaden access to care and improve convenience. This will lead to higher patient engagement and satisfaction. Value creation comes from reaching a wider patient base and reducing facility overheads. Requires investment in telehealth platforms and training for medical personnel.
  • AI-Driven Diagnostics: Integrate AI in diagnostic processes to improve accuracy and speed. Intended to enhance patient outcomes and operational efficiency. Value creation comes from reduced diagnostic errors and faster service delivery. Requires investment in AI technologies and staff training.
  • Patient-Centric Care Model: Shift focus to a patient-centric model, increasing personalization in care delivery. Aims to boost satisfaction and loyalty. Value creation lies in differentiated service offerings that meet patient-specific needs. Needs investment in patient data systems and staff retraining.
  • Regulatory Compliance Enhancement: Strengthen compliance frameworks to mitigate risks from regulatory changes. Ensures sustainable operations and minimizes legal liabilities. Value creation through risk management and enhanced reputation. Requires investment in compliance software and training.

TRIZ Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Without data, you're just another person with an opinion.
     – W. Edwards Deming

  • Patient Satisfaction Score: Measures impact of service improvements on patient experience.
  • Telehealth Adoption Rate: Assesses effectiveness of expanding telehealth services in reaching patients.
  • Diagnostic Accuracy Rate: Evaluates the success of AI integration in improving diagnostic outcomes.
  • Regulatory Compliance Index: Tracks adherence to new regulations and policy changes.

These KPIs provide insights into the effectiveness of strategic initiatives in enhancing patient care and operational efficiencies. They enable continuous monitoring and adjustment to ensure strategic alignment with organizational objectives.

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Stakeholder Management

Critical stakeholders include healthcare staff, technology vendors, and regulatory bodies. Their engagement and cooperation are vital for successful implementation of strategic initiatives.

  • Healthcare Staff: Key to implementing patient care improvements and TRIZ methodologies.
  • Technology Vendors: Essential for providing telehealth and AI solutions.
  • Regulatory Bodies: Ensure compliance with healthcare regulations and standards.
  • Patients: End users of healthcare services, whose feedback informs service enhancements.
  • Investors: Provide financial support for strategic initiatives and technology investments.
Stakeholder GroupsRACI
Healthcare Staff
Technology Vendors
Regulatory Bodies
Patients
Investors

We've only identified the primary stakeholder groups above. There are also participants and groups involved for various activities in each of the strategic initiatives.

Learn more about Stakeholder Management Change Management Focus Interviewing Workshops Supplier Management

TRIZ Deliverables

These are a selection of deliverables across all the strategic initiatives.

  • Process Innovation Framework (PPT)
  • Telehealth Expansion Plan (PPT)
  • AI Integration Roadmap (PPT)
  • Patient-Centric Care Model Template (PPT)
  • Regulatory Compliance Toolkit (Excel)

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TRIZ Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in TRIZ. These resources below were developed by management consulting firms and TRIZ subject matter experts.

Implement TRIZ for Process Innovation

The implementation team utilized the Theory of Constraints (TOC) framework to enhance process innovation through TRIZ methodology. TOC focused on identifying and managing the most limiting factor, or constraint, that hindered the organization's ability to achieve its goals. This framework was instrumental in identifying bottlenecks within the healthcare processes, which aligned with the TRIZ objective of finding inventive solutions to complex problems. The team followed this approach:

  • Conducted a thorough analysis of the current process to identify constraints affecting patient wait times and care delivery.
  • Applied TRIZ principles to brainstorm innovative solutions for alleviating identified constraints.
  • Implemented pilot projects to test the effectiveness of proposed solutions in real-world scenarios.
  • Monitored results and adjusted strategies based on feedback and performance data.

Following the implementation of TOC and TRIZ, the organization observed a significant reduction in patient wait times and an improvement in care delivery efficiency. The identification and resolution of key constraints facilitated smoother operations, leading to enhanced patient satisfaction scores. The initiative also fostered a culture of continuous improvement, encouraging staff to proactively identify and address operational challenges. Overall, the integration of TRIZ and TOC proved highly effective in driving process innovation within the healthcare provider.

Expand Telehealth Services

To expand telehealth services effectively, the organization employed the Diffusion of Innovations (DOI) theory. This framework explained how, why, and at what rate new ideas and technology spread through cultures. DOI was particularly useful in understanding the adoption patterns of telehealth among patients and healthcare providers, enabling the organization to tailor its strategies for maximum impact. The implementation process included:

  • Identified early adopters within the patient and provider communities to champion telehealth services.
  • Educated stakeholders on the benefits and ease of use of telehealth through targeted communication campaigns.
  • Facilitated training sessions to increase familiarity and comfort with telehealth technology.
  • Collected and analyzed feedback to refine telehealth offerings and address barriers to adoption.

The application of DOI resulted in a successful expansion of telehealth services, with a marked increase in patient and provider engagement. Early adopters played a crucial role in influencing others, leading to a broader acceptance of telehealth solutions. The initiative not only improved access to care but also reduced operational costs associated with in-person visits. The organization was able to reach a wider patient base, enhancing its service delivery and market presence.

AI-Driven Diagnostics

The implementation team turned to the Lean Startup methodology to guide the integration of AI in diagnostics. Lean Startup emphasized building a minimum viable product (MVP) to quickly test and iterate on new ideas, minimizing waste and maximizing learning. This approach was invaluable in rapidly developing and refining AI diagnostic tools to ensure they met the needs of healthcare providers and patients. The organization implemented the framework as follows:

  • Developed an MVP of AI diagnostic tools to test in controlled environments.
  • Gathered data and feedback from healthcare professionals to assess performance and usability.
  • Iteratively refined AI tools based on insights gained from real-world application and testing.
  • Scaled successful AI solutions across the organization to enhance diagnostic accuracy and efficiency.

The Lean Startup methodology facilitated a swift and effective integration of AI-driven diagnostics, significantly improving the accuracy and speed of patient diagnoses. The iterative approach allowed the organization to adapt AI tools to specific healthcare needs, enhancing their utility and acceptance among medical staff. This strategic initiative led to reduced diagnostic errors and faster service delivery, contributing to better patient outcomes and operational efficiency.

Patient-Centric Care Model

The organization adopted the Service Design Thinking framework to transition to a patient-centric care model. Service Design Thinking focused on understanding and improving the customer experience by designing services that are user-centric and holistic. This framework was pivotal in reshaping healthcare delivery to align more closely with patient needs and preferences. The following steps were taken:

  • Conducted in-depth research to understand patient needs, pain points, and expectations.
  • Collaborated with patients and healthcare staff to co-create service prototypes.
  • Tested and refined service designs based on patient feedback and performance metrics.
  • Implemented redesigned services organization-wide, ensuring alignment with patient-centric principles.

The application of Service Design Thinking resulted in a more personalized and responsive healthcare experience for patients. The co-creation process fostered stronger relationships between patients and providers, leading to increased satisfaction and loyalty. The redesigned services improved care quality and accessibility, positioning the organization as a leader in patient-centric healthcare delivery.

Regulatory Compliance Enhancement

To strengthen regulatory compliance, the organization employed the Risk Management Framework (RMF). RMF provided a structured approach to identifying, assessing, and mitigating risks, ensuring that compliance efforts were comprehensive and effective. This framework was crucial in navigating the complex regulatory landscape of the healthcare industry. The organization implemented RMF by:

  • Conducting a comprehensive risk assessment to identify potential compliance vulnerabilities.
  • Developing mitigation strategies to address identified risks and ensure regulatory adherence.
  • Implementing compliance monitoring systems to track adherence and detect deviations.
  • Regularly reviewing and updating compliance protocols to reflect changing regulatory requirements.

The deployment of RMF led to a robust compliance framework that minimized legal liabilities and enhanced the organization's reputation. The proactive approach to risk management ensured that the organization remained ahead of regulatory changes, maintaining operational integrity and trust with stakeholders. The initiative fortified the organization's compliance culture, safeguarding its long-term sustainability and success.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced patient wait times by 25% through the implementation of TRIZ and TOC methodologies.
  • Increased patient satisfaction scores by 18% following the adoption of a patient-centric care model.
  • Expanded telehealth services led to a 30% increase in patient engagement and a 15% reduction in operational costs.
  • Improved diagnostic accuracy by 20% with the integration of AI-driven diagnostic tools.
  • Achieved a 95% compliance rate with new regulatory standards, reducing potential legal liabilities.
  • Fostered a culture of continuous improvement, evidenced by a 40% increase in staff-initiated process innovations.

The overall results of the initiative demonstrate significant progress in enhancing patient care and operational efficiency. The reduction in patient wait times and the increase in satisfaction scores highlight the success of TRIZ and patient-centric models in addressing core challenges. The expansion of telehealth services effectively broadened access and reduced costs, aligning with strategic objectives. However, the initiative faced challenges, such as initial resistance to technology adoption, which slowed the integration of AI tools. Additionally, while regulatory compliance was strengthened, the associated costs were higher than anticipated. Alternative strategies, such as phased technology rollouts and targeted training programs, could have mitigated resistance and reduced costs, further enhancing outcomes.

For next steps, it is recommended to continue building on the momentum of process innovations by institutionalizing a continuous improvement framework. Further investment in staff training and technology adoption will be crucial to overcoming resistance and maximizing the benefits of AI and telehealth. Additionally, exploring partnerships with technology vendors could provide cost-effective solutions and accelerate the integration of advanced tools. Regular reviews of compliance protocols should be maintained to ensure alignment with evolving regulations, safeguarding the organization's reputation and operational integrity.


 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

The development of this case study was overseen by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: Sustainable Timber Solutions: Transforming Wood Product Manufacturing in North America, Flevy Management Insights, Mark Bridges, 2024


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