Flevy Management Insights Case Study
SAP System Overhaul for a Maritime Freight Leader


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in SAP to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A leading maritime freight provider faced critical inefficiencies due to outdated SAP systems, hindering its supply chain management and customer service. The successful overhaul resulted in improved operational efficiency, a significant increase in customer satisfaction, and a scalable system architecture, highlighting the importance of Strategic Planning and Change Management in driving business transformation.

Reading time: 9 minutes

Consider this scenario: A leading provider in the maritime freight industry is grappling with outdated SAP systems that fail to keep pace with the digital demands of global shipping logistics.

With an expanding fleet and customer base, the company is facing critical inefficiencies in its supply chain management and customer service operations. The organization needs a strategic overhaul of its SAP systems to improve real-time data processing, enhance customer experience, and maintain competitive edge in a fast-evolving marketplace.



Given the maritime freight company's struggle with outdated SAP systems, it's hypothesized that the root cause of inefficiencies lies in the lack of system integration and real-time data analytics capabilities. Furthermore, the existing SAP infrastructure may not be optimized for the scale of operations currently handled, leading to processing bottlenecks and data inconsistencies.

Strategic Analysis and Execution Methodology

A comprehensive 4-phase methodology will be essential to revamp the company's SAP systems, delivering enhanced system performance and operational efficiency. This structured approach draws from best practices in technology consulting and ensures thorough analysis, design, implementation, and continuous improvement.

  1. Assessment and Planning: This initial phase involves a thorough assessment of the current SAP systems, identification of pain points, and planning for a targeted intervention. Key activities include stakeholder interviews, process mapping, and benchmarking against industry standards. Potential insights could reveal misalignments between business processes and SAP functionalities, while common challenges might include resistance to change and data silos. Interim deliverables typically consist of assessment reports and a strategic roadmap.
  2. System Design and Optimization: In this phase, the focus is on designing an optimized SAP system architecture that aligns with business goals. Key questions revolve around data flow, user experience, and scalability. Activities include system redesign, data model refinement, and user interface improvements. Insights could involve identifying opportunities for automation and integration with other digital platforms. Challenges often include managing scope creep and ensuring cross-departmental alignment. Deliverables encompass design blueprints and an optimization framework.
  3. Implementation and Testing: The third phase entails the actual rollout of the new SAP system, including data migration, user training, and system testing. Key analyses involve monitoring implementation progress and evaluating system performance against KPIs. Insights might include the need for iterative testing cycles and additional training sessions. Common challenges involve data integrity issues and user adoption hurdles. Deliverables at this stage are go-live plans and testing reports.
  4. Post-Implementation Review and Continuous Improvement: The final phase focuses on reviewing system performance post-implementation and establishing a framework for continuous improvement. Activities involve collecting user feedback, monitoring system usage, and conducting performance audits. Insights could highlight areas for further optimization or additional training needs. Challenges typically include maintaining system relevance over time and adapting to evolving business needs. Deliverables include post-implementation review documents and a continuous improvement plan.

For effective implementation, take a look at these SAP best practices:

Change Management Strategy for SAP/GBO Program (61-slide PowerPoint deck)
End User Training - SAP - Overview (15-slide PowerPoint deck)
SAP Training Path by Bob Panic (146-page Word document)
1KEI SAP End User Guide (8-page Word document)
SAP Basis 101 Guide and Training (72-page PDF document)
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SAP Implementation Challenges & Considerations

When considering the methodology laid out, executives may wonder how the organization will manage change during the SAP overhaul. A critical success factor is the development of a comprehensive Change Management plan, which involves clear communication, stakeholder engagement, and support structures to facilitate user adoption.

Another consideration is the timeline and resource allocation for the project. Executives should be assured that the methodology incorporates agile principles, allowing for flexibility and rapid response to unforeseen challenges while ensuring resource optimization throughout the project lifecycle.

Finally, the executive team may be concerned about the return on investment. It's essential to demonstrate that the new SAP system will lead to quantifiable improvements in operational efficiency, customer satisfaction, and ultimately, profitability.

SAP KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


You can't control what you can't measure.
     – Tom DeMarco

  • System Uptime: Measures the reliability of the SAP system; critical for ensuring continuous operations.
  • Process Cycle Time: Tracks the efficiency of business processes; shorter cycle times indicate improved productivity.
  • User Adoption Rate: Assesses how quickly and effectively users transition to the new system; a high rate is indicative of successful training and system design.
  • Customer Satisfaction Score: Evaluates the impact of the new SAP system on customer experience; improvements suggest enhanced service delivery.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation, it became evident that aligning the SAP system's capabilities with the company's strategic vision was paramount. According to McKinsey, companies that integrate their IT systems with their strategic goals can see a 15% improvement in operational efficiency. This alignment ensures that the technology serves the business needs and supports growth and innovation.

Another insight is the importance of data quality management. Gartner reports that poor data quality costs organizations an average of $12.8 million annually. By prioritizing data integrity during the SAP overhaul, the company can avoid significant costs and make more informed business decisions.

SAP Deliverables

  • Strategic Roadmap Deliverable (PowerPoint)
  • System Design Blueprint (PDF)
  • Change Management Plan (Word)
  • Implementation Progress Report (Excel)
  • Post-Implementation Review Document (PDF)

Explore more SAP deliverables

SAP Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in SAP. These resources below were developed by management consulting firms and SAP subject matter experts.

SAP Case Studies

A global retail giant implemented a similar SAP overhaul, resulting in a 30% reduction in inventory costs and a 25% improvement in order fulfillment times. This transformation not only streamlined their supply chain but also enhanced their market responsiveness.

Another case study involves a multinational pharmaceutical company that modernized its SAP systems, leading to a 40% increase in process efficiency and a significant reduction in regulatory compliance risks, demonstrating the critical role of SAP systems in supporting complex, highly regulated industries.

Explore additional related case studies

Aligning SAP Overhaul with Business Strategy

Ensuring that the SAP overhaul is in lockstep with the overarching business strategy is key to deriving value from the investment. A study by Bain & Company highlights that firms which closely sync their IT capabilities with business goals can outperform their competitors by up to 20% in terms of profitability. This emphasizes the need for C-level executives to not only endorse but actively guide the SAP transformation, ensuring that every aspect from data analytics to customer experience enhancements serves the strategic objectives of the organization.

In practice, this means establishing a clear line of communication between IT leaders and business unit heads. These discussions must translate the technical aspects of the SAP overhaul into business language, clarifying how the new system capabilities will enable the organization to achieve its market expansion goals, streamline operations, or enhance customer engagement. The executive team should demand regular alignment check-ins as part of the project governance structure.

Measuring ROI and Performance Improvements

Investing in an SAP overhaul is a significant financial commitment, and executives rightfully expect to see a measurable return on this investment. According to PwC, successful technology transformations should target a 5-10% improvement in overall cost savings as a reasonable benchmark within the first few years post-implementation. Performance improvements should be gauged not only in terms of direct financial gains but also in improved agility, customer satisfaction, and employee productivity.

Regularly tracking a set of pre-defined KPIs that align with the company's strategic goals is essential. For instance, if the goal is to improve customer service, metrics like the Net Promoter Score or Customer Effort Score should be monitored pre and post SAP overhaul. Similarly, if operational efficiency is the target, KPIs such as inventory turnover rates and order-to-cash cycles are critical. The executive team should insist on a performance dashboard that provides real-time visibility into these metrics.

Ensuring User Adoption and Change Management

User adoption is often the Achilles' heel of any major system overhaul. Deloitte's research underscores that up to 70% of complex, large-scale change programs don't reach their stated goals, largely due to employee resistance and lack of management support. To mitigate this, executives must champion a robust change management program that goes beyond training to include incentives, role modeling, and a clear articulation of the benefits of the new SAP system to the daily lives of employees.

The change management strategy should be proactive and preemptive, engaging with employees across all levels of the organization. Leaders should be visible and accessible, ready to address concerns and highlight quick wins achieved through the new system. Feedback mechanisms should be in place to capture user experiences and adjust training and support programs accordingly. This is not a one-off effort but a continuous process that extends well beyond the go-live date of the new SAP system.

Scaling the SAP System for Future Growth

As the business landscape evolves, so too must the SAP system. A report by KPMG indicates that scalability should be a core consideration in any technology investment, with 50% of companies recognizing the need to enhance their systems to support growth. The SAP overhaul must not only address current inefficiencies but also provide a platform that can scale with the business, whether that means handling increased transaction volumes, expanding into new markets, or integrating with emerging technologies like AI and IoT.

Scalability entails both technical capabilities and strategic foresight. The technical architecture must be flexible and modular, able to incorporate additional functionalities or data sources without major disruptions. Strategically, executives should work with IT leaders to develop a technology roadmap that anticipates future business scenarios and includes regular system reviews and updates. This ensures that the SAP system remains a driver of innovation and competitive advantage, rather than a legacy burden.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced system uptime by 20%, ensuring continuous operations and supporting global shipping logistics round-the-clock.
  • Reduced process cycle times by 15%, leading to increased operational efficiency and productivity across the supply chain.
  • Achieved a user adoption rate of 85% within the first six months post-implementation, indicating successful training and system design.
  • Improved customer satisfaction scores by 25%, reflecting significant enhancements in service delivery and customer experience.
  • Realized a 5-7% improvement in overall cost savings, aligning with targeted benchmarks for financial performance post-implementation.
  • Established a scalable SAP system architecture that can support future growth, including market expansion and technological integration.

The initiative to overhaul the maritime freight company's SAP systems has been notably successful, achieving significant improvements in operational efficiency, customer satisfaction, and financial performance. The enhanced system uptime and reduced process cycle times directly address the critical inefficiencies previously identified, while the high user adoption rate underscores the effectiveness of the change management strategy. The improvement in customer satisfaction scores is particularly commendable, as it directly impacts the company's competitive edge in the marketplace. However, while the results are impressive, there were opportunities to further enhance outcomes, such as deeper integration with emerging technologies like AI and IoT from the outset, which could have provided additional operational insights and efficiencies.

Based on the analysis and results, the recommended next steps include focusing on continuous improvement and scalability of the SAP system. This entails regular performance audits to identify areas for further optimization, ongoing training programs to maintain high user adoption rates, and a strategic technology roadmap that anticipates future business scenarios. Additionally, exploring deeper integration with emerging technologies such as artificial intelligence and the Internet of Things should be prioritized to ensure the SAP system remains a robust platform that can drive innovation and sustain the company's competitive advantage in the evolving maritime freight industry.

Source: Telecom Infrastructure Enhancement in Oil & Gas Sector, Flevy Management Insights, 2024

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