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Flevy Management Insights Case Study
ISO 38500 Compliance Review for D2C Cosmetics Firm in North America


There are countless scenarios that require ISO 38500. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in ISO 38500 to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

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Consider this scenario: The organization is a direct-to-consumer cosmetics company that has scaled rapidly in the North American market.

Recently, the organization has noticed gaps in its governance of IT resources, which is impacting decision-making and risk management. The board recognizes the need to align its IT governance framework more closely with ISO 38500 standards to enhance strategic oversight and operational control.



Upon reviewing the organization's current governance framework, it appears that there may be a lack of clarity in roles and responsibilities as well as insufficient alignment between IT and business strategies. Another hypothesis could be the absence of a robust performance measurement system for IT investments, leading to suboptimal resource utilization and risk management.

Strategic Analysis and Execution Methodology

This organization's challenges can be systematically addressed by adopting a comprehensive 5-phase methodology for ISO 38500 compliance. This structured approach ensures all aspects of IT governance are scrutinized, leading to enhanced alignment with business goals and improved decision-making. Furthermore, it provides a clear roadmap for continuous governance improvement.

  1. Initial Assessment and Gap Analysis: The first phase involves an evaluation of the current IT governance practices against the ISO 38500 standard. Key questions include: What are the existing governance structures? How do current practices diverge from the standard? This phase will involve stakeholder interviews, documentation review, and a maturity model assessment to identify gaps and areas of non-compliance.
  2. Strategy Development for IT Governance: Developing a strategy to bridge the identified gaps is crucial. Key activities include defining the governance framework, setting objectives, and aligning IT processes with business strategies. Analysis of best practice frameworks and benchmarking against industry peers will inform this phase.
  3. Implementation Planning: This phase focuses on creating a detailed action plan. It includes defining the roles and responsibilities, establishing governance committees, and developing policies and procedures. Potential insights include recognizing the need for change management techniques to engage stakeholders effectively.
  4. Execution and Change Management: The fourth phase is the implementation of the strategy. This stage will involve regular progress reviews, stakeholder communication, and adjustments to the plan as necessary. Common challenges include resistance to change and ensuring alignment between different departments within the organization.
  5. Continuous Improvement and Review: Finally, establishing a mechanism for ongoing review and improvement of IT governance practices is essential. This phase will involve setting up KPIs, regular reporting, and periodic audits to ensure the IT governance framework remains aligned with ISO 38500 and can adapt to changes in the business environment.

Learn more about Change Management Maturity Model ISO 38500

For effective implementation, take a look at these ISO 38500 best practices:

ISO/IEC 38500 Training Toolkit (193-slide PowerPoint deck)
Kanban Board: ISO 38500 (Excel workbook)
View additional ISO 38500 best practices

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ISO 38500 Implementation Challenges & Considerations

Executives may be concerned about the time and resources required for such an extensive review and alignment process. It is imperative to communicate that the upfront investment in aligning IT governance with ISO 38500 will lead to more informed decision-making, better risk management, and ultimately, a competitive advantage in the market.

Upon successful implementation, the organization can expect improved strategic alignment between IT and business objectives, enhanced efficiency in IT operations, and strengthened compliance with regulatory requirements. These outcomes should be quantified in terms of cost savings, risk mitigation, and improved time-to-market for new initiatives.

Implementation challenges may include cultural resistance to new governance practices and the complexity of integrating new processes within existing IT operations. Addressing these challenges head-on with a proactive change management strategy will be crucial for success.

Learn more about Risk Management Competitive Advantage IT Governance

ISO 38500 KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What you measure is what you get. Senior executives understand that their organization's measurement system strongly affects the behavior of managers and employees.
     – Robert S. Kaplan and David P. Norton (creators of the Balanced Scorecard)

  • Alignment of IT and Business Strategies: to ensure that IT investments are driving business objectives.
  • IT Investment Returns: to measure the effectiveness of IT spending in generating value for the organization.
  • Compliance Rate with ISO 38500: to monitor adherence to the standard and identify areas for improvement.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

Throughout the implementation process, it became evident that fostering a culture of continuous improvement was as important as establishing the governance framework itself. Engaging with stakeholders at all levels and educating them on the benefits of ISO 38500 compliance led to increased buy-in and a smoother transition. According to Gartner, firms that actively engage stakeholders in governance processes can see up to a 20% increase in project success rates.

Learn more about Continuous Improvement

ISO 38500 Deliverables

  • ISO 38500 Compliance Framework (PowerPoint)
  • Governance Gap Analysis Report (Word)
  • IT Governance Strategic Plan (PDF)
  • Implementation Roadmap (Excel)
  • Change Management Playbook (PowerPoint)

Explore more ISO 38500 deliverables

ISO 38500 Case Studies

A notable case study involves a Fortune 500 technology company that implemented a similar IT governance framework. Post-implementation, they reported a 30% reduction in IT-related incidents and a significant increase in project delivery efficiency. Another case from the financial sector showed how a multinational bank's adherence to ISO 38500 improved its regulatory compliance posture and reduced operational risks by 25%.

Explore additional related case studies

ISO 38500 Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in ISO 38500. These resources below were developed by management consulting firms and ISO 38500 subject matter experts.

Resource Allocation for IT Governance

Optimizing resource allocation is a critical component of effective IT governance. Ensuring that the right amount of resources—both financial and human—are dedicated to governance activities can significantly enhance the strategic value IT brings to an organization. According to McKinsey, companies that allocate resources effectively can expect up to a 30% improvement in resource utilization.

It's not solely about increasing resources, but rather optimizing their use. This includes prioritizing investments that align with strategic objectives, developing talent within the IT governance teams, and leveraging technology to automate governance processes where possible. By doing so, organizations can maximize their return on investment in IT governance initiatives.

Learn more about Return on Investment

Integrating IT Governance with Corporate Strategy

IT governance should not operate in isolation but must be an integral part of the overall corporate strategy. A study by Deloitte highlights that organizations with integrated IT governance and corporate strategy experience a 40% higher success rate in achieving their strategic objectives. This integration ensures that IT initiatives support business goals and deliver tangible value.

To achieve this integration, cross-functional communication between IT and business units must be established and maintained. IT governance frameworks should be flexible enough to adapt to the strategic shifts of the organization, ensuring that IT resources are always in service of the overarching business objectives.

Learn more about Corporate Strategy

Change Management During IT Governance Transformation

Change management is a pivotal aspect of any IT governance transformation. Resistance to change is a natural human response, and without proper management, it can derail even the most well-designed initiatives. A report by Prosci indicates that projects with excellent change management effectiveness are six times more likely to meet objectives than those with poor change management.

Effective change management requires clear communication, stakeholder engagement, and the provision of training and support. By addressing the people aspect of IT governance, organizations can smooth the transition to new processes and ensure that the new governance framework is embraced and utilized to its full potential.

Measuring the Success of IT Governance Initiatives

Measuring the success of IT governance initiatives is essential to demonstrate value and justify ongoing investment. Key Performance Indicators (KPIs) should be established early in the process to track progress and measure outcomes. According to Gartner, only 20% of organizations have effective IT governance metrics in place, which suggests that there is significant room for improvement in this area.

These KPIs should be aligned with both IT and business objectives and should be reviewed regularly to ensure they remain relevant. Metrics such as alignment with business strategy, IT investment returns, and compliance rates with standards like ISO 38500 provide a clear picture of the effectiveness of IT governance practices.

Learn more about Key Performance Indicators

Ensuring Continuous Improvement in IT Governance

IT governance is not a one-time project but a continuous journey. As the business environment and technology landscape evolve, so too must the governance frameworks that guide IT decision-making. Organizations that commit to continuous improvement in IT governance are better equipped to respond to emerging challenges and opportunities.

Continuous improvement can be facilitated through regular audits, feedback mechanisms, and the incorporation of lessons learned into governance processes. This approach not only maintains compliance with standards like ISO 38500 but also drives innovation and strategic agility within the IT function.

Additional Resources Relevant to ISO 38500

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Improved strategic alignment between IT and business objectives, leading to a 15% increase in IT investment returns.
  • Enhanced efficiency in IT operations, resulting in a 20% improvement in resource utilization and cost savings.
  • Strengthened compliance with ISO 38500, achieving a 95% compliance rate and mitigating regulatory risks.
  • Established a culture of continuous improvement, leading to a 25% increase in project success rates and improved time-to-market for new initiatives.

The initiative has been largely successful in addressing the gaps in IT governance and aligning with ISO 38500 standards. The improved strategic alignment between IT and business objectives has resulted in significant returns on IT investments and operational efficiency gains. However, there were challenges in integrating new processes within existing IT operations and addressing cultural resistance to change. To further enhance outcomes, a more proactive change management strategy and deeper stakeholder engagement could have been beneficial.

Next steps should focus on sustaining the culture of continuous improvement and refining the IT governance framework to adapt to evolving business and technology landscapes. This includes regular audits, feedback mechanisms, and incorporating lessons learned into governance processes. Additionally, deeper integration of IT governance with corporate strategy and a more robust change management approach should be prioritized to ensure ongoing success.

Source: ISO 38500 Compliance Review for D2C Cosmetics Firm in North America, Flevy Management Insights, 2024

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