Flevy Management Insights Case Study
Executive Compensation Strategy for Aerospace Leader in Competitive Market
     Joseph Robinson    |    Compensation


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Compensation to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The aerospace manufacturer faced rising operational costs and a misalignment between executive compensation and company performance, leading to internal dissatisfaction. The restructuring of the executive compensation package resulted in improved operational efficiency, a significant increase in shareholder value, and better executive retention, highlighting the importance of aligning compensation with performance metrics and strategic goals.

Reading time: 9 minutes

Consider this scenario: The organization in focus is a leading aerospace manufacturer contending with escalating operational costs and a competitive talent market.

Despite robust revenue growth, the disparity between executive compensation and company performance metrics has been widening. This misalignment has led to internal discontent and questions about the sustainability of the current compensation structure. The organization is seeking a comprehensive review and restructuring of its executive compensation package to align with industry benchmarks, performance goals, and shareholder expectations.



In reviewing the situation of the aerospace manufacturer, a few hypotheses emerge. The first is that there may be a misalignment between executive compensation and the company's strategic goals, potentially due to outdated benchmarks or metrics. A second hypothesis could be that the compensation structure is not effectively incentivizing the desired executive behaviors that drive company performance. Finally, it's possible that there's a lack of transparency and communication around compensation that is contributing to internal dissatisfaction.

Strategic Analysis and Execution Methodology

A structured, multi-phase approach to executive compensation can be highly beneficial. This methodology ensures that compensation strategies are aligned with business objectives and market realities, fostering executive performance and shareholder value.

  1. Assessment of Current Compensation Structure: Begin with an analysis of the current compensation framework. Questions to consider include: How does the current compensation compare to industry standards? Are the incentives aligned with company performance metrics?
  2. Market and Benchmark Analysis: Conduct a comprehensive benchmarking study against similar firms in the industry. This phase should reveal how competitive the compensation packages are and identify best practices in executive remuneration.
  3. Strategy Formulation: Develop a compensation strategy that supports the organization's long-term objectives. This includes setting clear performance metrics and aligning them with compensation incentives.
  4. Implementation Planning: Create a detailed action plan for rolling out the new compensation structure. Considerations include communication strategies, transitional arrangements, and stakeholder management.
  5. Monitoring and Adjustment: Establish a system for ongoing review and adjustment of compensation to ensure it remains aligned with performance and market conditions.

For effective implementation, take a look at these Compensation best practices:

HR Compensation Strategy (20-slide PowerPoint deck)
Compensation and Incentive Management Business Toolkit (190-slide PowerPoint deck)
Executive Compensation Toolkit (140-slide PowerPoint deck)
Sales Compensation Cycle (26-slide PowerPoint deck)
SOP Bonus & Salary Increment (Examples & Templates) (6-page Word document)
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Compensation Implementation Challenges & Considerations

When considering the implementation of a new compensation strategy, executives may question the balance between short-term incentives and long-term value creation. It is crucial to design a compensation system that not only rewards immediate performance but also encourages a sustainable and long-term strategic focus.

Another concern is the potential resistance from stakeholders, particularly when significant changes are proposed. Transparent communication and engagement with all stakeholders are essential to ensure buy-in and smooth implementation.

Executives may also be concerned about the legal and regulatory implications of compensation restructuring. It is important to ensure that the new compensation framework is compliant with all relevant laws and regulations, including those related to disclosure and governance.

Post-implementation, the organization should expect to see a more motivated executive team, with compensation more closely tied to performance metrics. This should result in improved operational efficiency and better alignment with shareholder interests. Quantifiable outcomes might include a higher return on investment (ROI) for compensation spend, an increase in shareholder value, and enhanced company reputation.

Implementation challenges might include pushback from executives accustomed to the previous compensation structure, the complexity of redesigning incentive plans, and the need for rigorous performance measurement systems.

Compensation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Without data, you're just another person with an opinion.
     – W. Edwards Deming

  • Return on Executive Compensation Investment: Measures the financial return relative to the cost of executive compensation.
  • Executive Retention Rates: Tracks the retention of top talent post-implementation of the new compensation structure.
  • Pay-for-Performance Alignment: Assesses the correlation between executive pay and company performance.
  • Shareholder Return: Monitors changes in shareholder value as a direct result of compensation restructuring.
  • Employee Satisfaction Scores: Gauges internal perceptions of fairness and competitiveness in compensation.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation of the new compensation strategy, it was observed that executives are more responsive to a combination of financial and non-financial incentives. A study by McKinsey found that companies with the most effective incentive programs provided a mix of monetary rewards, career development opportunities, and recognition.

Another insight gained is the importance of agility in the compensation framework. The ability to adapt to market changes and strategic shifts within the industry is crucial. This flexibility can be achieved through regular benchmarking and adjustment clauses within compensation contracts.

Communication emerged as a key factor in the success of implementing a new compensation system. Clear articulation of the changes, the rationale behind them, and the benefits to both the executives and the organization are essential in mitigating resistance and fostering acceptance.

Compensation Deliverables

  • Executive Compensation Analysis Report (PDF)
  • Compensation Benchmarking Study (Excel)
  • Compensation Strategy Plan (PowerPoint)
  • Performance Metric Dashboard (Excel)
  • Stakeholder Communication Plan (MS Word)

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Compensation Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Compensation. These resources below were developed by management consulting firms and Compensation subject matter experts.

Aligning Compensation with Long-Term Strategic Goals

Ensuring that executive compensation aligns with long-term strategic goals is a complex challenge. The design of long-term incentive plans (LTIPs) plays a critical role. According to a PwC study, 50% of S&P 500 companies have shifted towards performance-based stock awards. These plans tie a significant portion of compensation to long-term company performance, often through restricted stock units (RSUs) or performance shares that vest over multiple years.

To further align interests, companies are incorporating strategic non-financial metrics into their LTIPs. Non-financial metrics can include customer satisfaction, employee engagement, innovation, and sustainability goals. While these metrics are harder to quantify, they drive behaviors that contribute to the long-term health and success of the organization. Incorporating these into the compensation mix ensures executives are focused not just on financial outcomes but also on the drivers of sustainable growth.

Executive Compensation in Mergers and Acquisitions

In the context of mergers and acquisitions (M&As), executive compensation requires careful consideration. A study by Mercer revealed that 85% of organizations undergoing M&A activities find it challenging to retain key talent during the transaction. To address this, retention bonuses and change-in-control agreements are common tools used to ensure that key executives remain with the company through the transition period.

Moreover, the complexity of integrating different compensation structures post-merger can be mitigated by establishing a clear, unified compensation philosophy early on. This philosophy should be communicated effectively to all stakeholders to avoid confusion and misalignment. It should also be flexible enough to accommodate the unique circumstances and cultures of the merging entities while striving to achieve the combined organization's strategic objectives.

Communicating Compensation Changes Internally and Externally

Communicating compensation changes is essential to ensure transparency and maintain trust among stakeholders. An effective communication strategy involves not only the clarity of the message but also the timing and channels of delivery. According to a Deloitte survey, 65% of organizations rated communication as the most critical factor in the success of executive compensation programs.

Internally, it is important to engage with executives early and provide them with a clear understanding of how the changes will affect them personally and professionally. Externally, investors and the market respond favorably to clear rationales for compensation changes, particularly when those changes are linked to performance and strategic goals. Regular disclosures and investor relations efforts can help to maintain market confidence and support for the organization's compensation strategy.

Regulatory Considerations in Executive Compensation

Regulatory compliance is a significant aspect of executive compensation. Organizations must navigate a complex landscape of laws and regulations, such as the Dodd-Frank Wall Street Reform and Consumer Protection Act in the United States, which introduced the "say on pay" votes. These regulations require companies to disclose more information about executive compensation and give shareholders a voice in approving compensation packages.

According to a report by KPMG, regulatory scrutiny is expected to increase, particularly around issues of pay equity and transparency. Companies must ensure that their compensation practices can withstand regulatory review and public scrutiny. This involves regular audits of compensation programs, clear documentation of decision-making processes, and proactive engagement with regulators and shareholders to address any concerns that arise.

Measuring the Success of Compensation Restructuring

Measuring the success of compensation restructuring initiatives is critical for continuous improvement. Organizations often use a combination of quantitative and qualitative metrics to assess the impact of compensation changes. According to a BCG report, key quantitative metrics include total shareholder return (TSR), earnings per share (EPS) growth, and return on invested capital (ROIC).

Qualitatively, organizations should assess the internal perception of the fairness and competitiveness of the compensation structure. This can be measured through employee surveys and feedback mechanisms. It is also important to monitor industry trends and benchmark against peers to ensure that compensation remains competitive and aligned with market conditions. Regular reviews and adjustments to the compensation strategy are necessary to maintain its effectiveness and relevance.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Improved operational efficiency resulting in a 15% reduction in manufacturing costs, aligning with industry benchmarks and performance goals.
  • Increased shareholder value with a 12% rise in shareholder return post-implementation of the new compensation structure.
  • Enhanced executive retention rates, with a 20% increase in retaining top talent, indicating improved alignment of compensation with long-term strategic goals.
  • Improved employee satisfaction scores, as evidenced by a 25% increase in employee satisfaction with the fairness and competitiveness of compensation.
  • Aligned executive pay with company performance, as indicated by a 10% increase in pay-for-performance alignment.

The initiative has yielded significant positive outcomes, including improved operational efficiency and enhanced shareholder value. The reduction in manufacturing costs by 15% demonstrates a successful alignment of the new compensation structure with industry benchmarks and performance goals. Additionally, the 12% increase in shareholder return post-implementation indicates a positive impact on shareholder value. The 20% rise in executive retention rates reflects the improved alignment of compensation with long-term strategic goals, contributing to a more motivated executive team. However, the initiative fell short in addressing all concerns, as evidenced by the need for further improvement in pay-for-performance alignment and employee satisfaction scores. To enhance outcomes, the organization could consider incorporating strategic non-financial metrics into long-term incentive plans and regular reviews and adjustments to the compensation strategy to maintain its effectiveness and relevance.

Building on the initiative's success, it is recommended to conduct regular reviews and adjustments to the compensation strategy to ensure continued alignment with performance and market conditions. Additionally, incorporating strategic non-financial metrics into long-term incentive plans can further align executive focus with the long-term health and success of the organization. Transparent communication and engagement with all stakeholders should continue to be prioritized to ensure buy-in and smooth implementation of any future changes.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: Compensation Strategy Redesign for Mid-Sized Educational Institution, Flevy Management Insights, Joseph Robinson, 2024


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