Flevy Management Insights Case Study
Activity Based Costing Enhancement in Luxury Goods Sector
     Joseph Robinson    |    Activity Based Costing


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Activity Based Costing to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A luxury fashion firm faced high operational costs from an outdated ABC model, limiting accurate cost reflection during market expansion. Implementing a refined costing system reduced overhead by 8% and increased product margins by 5%, highlighting the need for cost allocation alignment with resource usage to enhance financial performance.

Reading time: 8 minutes

Consider this scenario: A luxury fashion firm is grappling with opaque and inflated operational costs stemming from an outdated costing model.

With the expansion into new markets and diversification of product lines, the company's current Activity Based Costing system is not accurately reflecting the true cost of activities and processes. The organization seeks to refine this system to gain a clearer understanding of cost drivers, enhance pricing strategies, and improve overall financial performance.



The initial assessment of the organization's costing challenges suggests two primary hypotheses: first, that the cost allocation bases currently in use are no longer reflective of the actual resource consumption patterns, and second, that there is a lack of granularity in tracking and assigning costs to complex, multi-stage processes that are characteristic of luxury goods production.

Strategic Analysis and Execution Methodology

Employing a robust, multi-phase approach to refine Activity Based Costing is crucial for the organization to gain actionable insights and drive financial efficiency. This structured methodology, akin to those used by top consulting firms, ensures thorough analysis and effective implementation.

  1. Diagnostic Assessment: Review existing costing models, cost pools, and allocation bases. Identify discrepancies between current allocations and actual resource usage. Perform interviews and workshops to understand the nuances of production processes.
  2. Activity Analysis: Map out all activities within production and support functions. Utilize time-driven Activity Based Costing to assess resource demands for each activity, ensuring precision in cost assignments.
  3. Cost Driver Analysis: Determine the most relevant cost drivers for each activity. Analyze the relationship between cost drivers and resource consumption, refining allocation bases to mirror actual usage patterns.
  4. Model Refinement: Develop a revised Activity Based Costing model incorporating newfound insights. Validate the model through pilot testing in select product lines or market segments.
  5. Rollout and Continuous Improvement: Implement the revised costing model across the organization. Establish mechanisms for ongoing review and refinement of the cost allocation process.

For effective implementation, take a look at these Activity Based Costing best practices:

Activity Based Costing (29-slide PowerPoint deck)
Activity-Based Costing (ABC) Rapid Prototyping Toolkit (19-slide PowerPoint deck and supporting ZIP)
Activity-Based Cost Management (ABC/M) (101-slide PowerPoint deck and supporting PDF)
Activity Based Costing Primer (13-slide PowerPoint deck)
Activity Based Costing (ABC) - Implementation Toolkit (Excel workbook and supporting ZIP)
View additional Activity Based Costing best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Implementation Challenges & Considerations

The organization's leadership will likely inquire about the integration of the new costing model with existing financial systems, the expected timeline for seeing tangible results, and how this initiative will affect the organization's competitive pricing strategy.

  • Seamless integration with the organization's enterprise resource planning system is paramount to ensure real-time cost data feeds and reporting capabilities.
  • While some improvements may be observed immediately, a full financial cycle is typically required to realize the comprehensive benefits of the revised Activity Based Costing model.
  • Refined costing will enable more strategic pricing decisions, potentially leading to increased margins without compromising market competitiveness.

Expected business outcomes include a 5-10% reduction in overhead costs, more accurate product pricing, and enhanced decision-making regarding product lines and market expansion strategies. However, potential implementation challenges may involve resistance to change from staff accustomed to the old costing system and the need for training to ensure proper usage of the new model.

Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets managed.
     – Peter Drucker

  • Cost per Activity: to measure the effectiveness of the refined cost drivers and allocation bases.
  • Margin Improvement per Product Line: to evaluate the impact on profitability.
  • Overhead Reduction Percentage: to quantify efficiency gains in the use of resources.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

In a study by McKinsey, companies that implemented advanced costing systems observed on average a 15% increase in cost transparency. This transparency directly supports strategic initiatives such as product portfolio optimization and customer profitability analysis. Insights gained during the implementation phase highlight the importance of executive sponsorship and cross-functional collaboration for a successful costing model refinement.

Deliverables

  • Costing Model Diagnostic Report (PowerPoint)
  • Activity Mapping and Analysis Document (Excel)
  • Revised Activity Based Costing Model (Excel)
  • Implementation Roadmap (PowerPoint)
  • Training and Change Management Plan (MS Word)

Explore more Activity Based Costing deliverables

Activity Based Costing Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Activity Based Costing. These resources below were developed by management consulting firms and Activity Based Costing subject matter experts.

Alignment with Strategic Objectives

When refining Activity Based Costing systems, one critical consideration is ensuring the new model aligns with the broader strategic objectives of the organization. The revised costing system must facilitate strategic decision-making, such as identifying and nurturing the most profitable product lines, optimizing the supply chain, and making informed decisions about market expansion or contraction. According to Bain & Company, companies that closely align their management systems with their strategic objectives can see a 30% greater likelihood of achieving sustained profitable growth. To achieve this alignment, the Activity Based Costing system should be designed to deliver actionable cost insights that directly support strategic initiatives, such as customer profitability analysis and product lifecycle costing.

In practice, this means the costing model should not only allocate costs accurately but also categorize them in a way that highlights strategic cost components. For instance, if the strategic objective is to expand into a new market segment, the costing model should provide clear visibility into the cost implications of this move, including incremental costs, economies of scale, and the impact on overhead. The model should also be flexible enough to accommodate scenario analysis, allowing leaders to test the financial implications of various strategic moves before they are made.

Technology Integration and Data Analytics

Another area of interest for a C-level executive would be the integration of the revised Activity Based Costing model with existing technology platforms and the potential for advanced data analytics. In today's digital age, the power of Activity Based Costing is magnified when combined with big data analytics and sophisticated IT systems. A report by PwC highlighted that data-driven organizations are three times more likely to report significant improvements in decision-making. Therefore, it is essential that the new costing system is fully integrated with the organization's ERP and BI tools, allowing for real-time data analysis and reporting.

With the right technology in place, the organization can leverage predictive analytics to forecast future costs and profitability under various scenarios, providing a competitive edge in strategic planning. Additionally, integration with business intelligence tools can facilitate dashboard reporting that provides executives with at-a-glance insights into cost drivers and performance metrics, enabling proactive management of costs and margins. The key to successful technology integration lies in the collaboration between finance, IT, and operations to ensure the solution is tailored to the organization's unique needs and that there is a shared understanding of the data and insights produced.

Change Management and Organizational Buy-in

Implementing a new Activity Based Costing system is as much about managing change as it is about the technical aspects of cost accounting. A study by McKinsey & Company found that 70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. Therefore, a crucial question for C-level executives is how to foster organizational buy-in and manage the change process effectively.

Change management strategies should be embedded from the start of the costing system overhaul. This includes involving key stakeholders in the design process, communicating the benefits and strategic rationale behind the change, and providing comprehensive training to ensure all relevant personnel are equipped to use the new system effectively. Leadership must also be prepared to champion the new costing model and set the tone for its importance to the organization, demonstrating commitment through regular updates on the implementation process and showcasing early wins to build momentum.

Ultimately, the success of a new Activity Based Costing system hinges on people as much as it does on the accuracy of cost allocations. By anticipating and addressing the human factors involved in the change, the organization can ensure that the new system is not only technically sound but also embraced and utilized to its full strategic potential.

Activity Based Costing Case Studies

Here are additional case studies related to Activity Based Costing.

Activity Based Costing Enhancement for Media Firm

Scenario: A multinational media firm is facing challenges in accurately allocating costs to specific activities and products, leading to distorted product profitability analysis.

Read Full Case Study

Activity Based Costing Refinement for Ecommerce Apparel Retailer

Scenario: An established ecommerce apparel retailer is grappling with the challenge of accurately attributing costs to specific products and customer segments.

Read Full Case Study

Activity Based Costing Enhancement for Agritech Firm

Scenario: The organization is a leader in the agritech space, facing challenges in accurately allocating costs to specific activities in their diverse operations.

Read Full Case Study

Activity Based Costing Refinement for Professional Services Firm in Competitive Market

Scenario: A professional services firm specializing in legal and compliance consulting is struggling to accurately allocate costs to individual clients and services, impacting profitability.

Read Full Case Study

Activity Based Costing Initiative for Aerospace Manufacturer in High-Tech Sector

Scenario: A leading aerospace component manufacturer is facing challenges in accurately allocating costs to specific activities and products.

Read Full Case Study

Robotics Start-up Growth Strategy in Healthcare Automation

Scenario: A cutting-edge robotics start-up specializing in healthcare automation is struggling to apply activity based costing effectively, leading to unclear cost allocations and profitability analysis.

Read Full Case Study


Explore additional related case studies

Additional Resources Relevant to Activity Based Costing

Here are additional best practices relevant to Activity Based Costing from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced overhead costs by 8% through refined Activity Based Costing model, aligning closely with initial projections.
  • Enhanced pricing strategy led to a 5% increase in margins across key product lines within the first financial cycle.
  • Achieved a 15% increase in cost transparency, supporting strategic decisions on product portfolio optimization.
  • Integration with ERP and BI tools facilitated real-time data analysis, significantly improving decision-making efficiency.
  • Encountered resistance from staff during initial rollout, mitigated through comprehensive training and change management strategies.
  • Identified and nurtured profitable product lines, contributing to a strategic shift towards high-margin offerings.

The implementation of the revised Activity Based Costing system has yielded significant benefits for the organization, notably in overhead cost reduction and margin improvement. The alignment of cost allocation with actual resource usage patterns has been crucial in achieving these results, as evidenced by the 8% reduction in overhead costs and a 5% increase in product line margins. The integration of the costing model with ERP and BI tools has been a game-changer, enabling real-time analysis and supporting data-driven decision-making. However, the initiative faced challenges, particularly in overcoming staff resistance, highlighting the importance of effective change management. While the results are largely positive, there was an opportunity for better initial engagement with staff to reduce resistance and accelerate adoption. Additionally, further leveraging of data analytics for predictive forecasting could enhance strategic planning and operational efficiency.

For next steps, it is recommended to focus on deepening the use of data analytics for predictive insights and scenario planning, which could further refine cost management and strategic decision-making. Continuing to foster a culture of continuous improvement and innovation in costing and operational practices will ensure the organization remains agile and competitive. Additionally, expanding training programs to include advanced analytics and strategic costing could empower staff, reduce resistance to future changes, and enhance overall organizational performance.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson.

To cite this article, please use:

Source: Activity Based Costing Refinement for Industrial Equipment Manufacturer, Flevy Management Insights, Joseph Robinson, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Activity Based Costing Enhancement for E-commerce Retailer

Scenario: The organization in focus operates within the e-commerce industry, specializing in direct-to-consumer sales.

Read Full Case Study

Optimizing Financial Efficiency in the Arts: An Activity Based Costing Case Study

Scenario: An arts organization adopted an Activity Based Costing strategy framework to address its financial inefficiencies.

Read Full Case Study

Activity Based Costing Refinement for Industrial Equipment Manufacturer

Scenario: An industrial equipment manufacturer in the heavy machinery sector is grappling with cost allocation complexities due to a diverse product range and varying customer projects.

Read Full Case Study

Operational Efficiency Strategy for a Building Materials Manufacturer in Europe

Scenario: A mid-size building materials manufacturer in Europe, despite its robust market presence, struggles with maintaining profitability due to outdated activity based costing models.

Read Full Case Study

Operational Efficiency Enhancement in Aerospace

Scenario: The organization is a mid-sized aerospace components supplier grappling with escalating production costs amidst a competitive market.

Read Full Case Study

Customer Engagement Strategy for D2C Fitness Apparel Brand

Scenario: A direct-to-consumer (D2C) fitness apparel brand is facing significant Organizational Change as it struggles to maintain customer loyalty in a highly saturated market.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Balanced Scorecard Implementation for Professional Services Firm

Scenario: A professional services firm specializing in financial advisory has noted misalignment between its strategic objectives and performance management systems.

Read Full Case Study

Porter's Five Forces Analysis for Entertainment Firm in Digital Streaming

Scenario: The entertainment company, specializing in digital streaming, faces competitive pressures in an increasingly saturated market.

Read Full Case Study

Sustainable Fishing Strategy for Aquaculture Enterprises in Asia-Pacific

Scenario: A leading aquaculture enterprise in the Asia-Pacific region is at a crucial juncture, needing to navigate through a comprehensive change management process.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.