Framework for Influencing Pricing Perception PPT
This PPT slide, part of the 24-slide Pricing Perception PowerPoint presentation, outlines a framework for influencing pricing perception, emphasizing the interplay between strategy and customer value proposition. It categorizes various tactics into 4 primary strategies, suggesting that the optimal approach varies based on the company's sector and overall strategy.
The first section, titled "Offer Low Prices," lists tactics such as price hierarchy, consistently low prices, and specific pricing policies. These tactics focus on establishing a perception of value through pricing structures that appeal to cost-conscious consumers.
The second section, "Provide Savings and Deals," includes strategies like promotion breadth and depth, coupon offerings, and loyalty programs. These tactics aim to enhance perceived value through direct savings, encouraging customer engagement and repeat purchases.
The third section, "Promote Prices," highlights methods such as in-store signage and out-of-store advertising. These tactics are designed to effectively communicate pricing strategies and promotions, ensuring customers are aware of the value being offered.
The final section, "Tailor the Customer Experience," emphasizes the importance of customer service and the overall shopping environment. Tactics here include the store's look and feel, which can significantly influence consumer perceptions of price and value.
The slide concludes by suggesting that utilizing this framework can help companies identify the most effective tactics for their specific context. It encourages a deeper understanding of consumer perceptions and competitive pricing analysis, which are crucial for crafting a successful pricing strategy. This framework serves as a guide for executives looking to refine their approach to pricing and enhance their market positioning.
This slide is part of the Pricing Perception PowerPoint presentation.
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Pricing Strategy Customer Service Customer Experience Value Proposition Customer Value Proposition Positioning
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