Pricing Perception   24-slide PPT PowerPoint presentation slide deck (PPTX)
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Pricing Perception (24-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
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Pricing Perception (24-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
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Pricing Perception (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 24 Slides FlevyPro Document

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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PRICING STRATEGY PPT DESCRIPTION

This product (Pricing Perception) is a 24-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Price Wars have broken out in consumer industries around the world. In fact, retailers such as ALDI, Amazon, and Walmart have used price to position themselves against traditional competitors in the market, pinching margins all around. Prices are being reduced because of the belief that this will boost their perceived value to consumers, who implicitly weigh price against product features and benefits in their purchase decisions.

With the pressure to reduce prices intensifies, companies are acting hastily and when decisions are made on pricing, the question now is do customers notice. Often the result is customers do not notice these things. What ultimately matters is how customers perceive the price point.

Organizations need to map a path to improved perception. The Price Perception framework presents 4 strategies and 15 tactics that can help businesses get more credit from consumers.

1. Offer Low Prices
2. Provide Savings and Deals
3. Promote Prices
4. Tailor the Customer Experience

Having a good understanding of Price Perception will allow businesses to make better decisions when it comes to pricing and gaining deeper grasp of its current price position vs. consumers' perceptions.

This deck also includes slide templates for you to use in your own business presentations.

The PPT delves into the nuances of consumer perception versus reality, highlighting how discrepancies can impact a retailer's pricing strategy. It includes case studies and surveys from major retail chains, providing empirical data to back up the strategies discussed. The framework is comprehensive, covering various tactics from in-store signage to loyalty programs, ensuring that businesses can tailor their approach to their specific market. This deck is a must-have for any executive looking to refine their pricing strategy and gain a competitive edge in the market.

Got a question about the product? Email us at flevypro@flevy.com.

Source: Best Practices in Customer Experience, Pricing Strategy PowerPoint Slides: Pricing Perception PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

PRICING STRATEGY PPT SLIDES

Framework for Influencing Pricing Perception

Framework for Influencing Pricing Perception

This PPT slide outlines a framework for influencing pricing perception, emphasizing the interplay between strategy and customer value proposition. It categorizes various tactics into 4 primary strategies, suggesting that the optimal approach varies based on the company's sector and overall strategy.

The first section, titled "Offer Low Prices," lists tactics such as price hierarchy, consistently low prices, and specific pricing policies. These tactics focus on establishing a perception of value through pricing structures that appeal to cost-conscious consumers.

The second section, "Provide Savings and Deals," includes strategies like promotion breadth and depth, coupon offerings, and loyalty programs. These tactics aim to enhance perceived value through direct savings, encouraging customer engagement and repeat purchases.

The third section, "Promote Prices," highlights methods such as in-store signage and out-of-store advertising. These tactics are designed to effectively communicate pricing strategies and promotions, ensuring customers are aware of the value being offered.

The final section, "Tailor the Customer Experience," emphasizes the importance of customer service and the overall shopping environment. Tactics here include the store's look and feel, which can significantly influence consumer perceptions of price and value.

The slide concludes by suggesting that utilizing this framework can help companies identify the most effective tactics for their specific context. It encourages a deeper understanding of consumer perceptions and competitive pricing analysis, which are crucial for crafting a successful pricing strategy. This framework serves as a guide for executives looking to refine their approach to pricing and enhance their market positioning.

Framework for Retail Pricing Strategy Optimization

Enhancing Pricing Perception through Customer Experience

Strategies for Enhancing Pricing Perception

Enhancing Consumer Perception through Strategic Deals

Understanding Consumer Price Perception in Grocery Retail


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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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