Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

Price Wars have broken out in consumer industries around the world. In fact, retailers such as ALDI, Amazon, and Walmart have used price to position themselves against traditional competitors in the market, pinching margins all around. Prices are being reduced because of the belief that this will boost their perceived value to consumers, who implicitly weigh price against product features and benefits in their purchase decisions.

With the pressure to reduce prices intensifies, companies are acting hastily and when decisions are made on pricing, the question now is do customers notice. Often the result is customers do not notice these things. What ultimately matters is how customers perceive the price point.

Organizations need to map a path to improved perception. The Price Perception framework presents 4 strategies and 15 tactics that can help businesses get more credit from consumers.

1. Offer Low Prices
2. Provide Savings and Deals
3. Promote Prices
4. Tailor the Customer Experience

Having a good understanding of Price Perception will allow businesses to make better decisions when it comes to pricing and gaining deeper grasp of its current price position vs. consumers' perceptions.

This deck also includes slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Pricing Perception PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

[ What is FlevyPro? ]

This is a FlevyPro document.

Top Flevy Author [?]

Pricing Perception

Sold by LearnPPT (this author has 81 documents)

$20.00

ALL FEES INCLUDED

Add to Cart

Did you know? This framework is part of the Customer-centric Design (CCD) FlevyPro Stream, our curated collection of best practice Customer-centric Design (CCD) frameworks. Full details here.

This business document is categorized under:

Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Customer Experience Pricing Strategy

Number of Slides: 24 (includes cover, transition slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jun 26, 2020

CUSTOMER TESTIMONIALS

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox."

– Michael Duff, Managing Director at Change Strategy (UK)

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service. "

– Jim Schoen, Principal at FRC Group

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Pricing Strategy 38-slide PowerPoint deck and supporting Excel workbook $49.00 Author: LearnPPT Product Launch Strategy Pricing Strategy Product Strategy	Pricing Strategy Workshop 133-slide PowerPoint deck $179.99 Author: Documents & Files Pricing Strategy Workshops	Value-based Pricing Strategy 47-slide PowerPoint deck $39.00 Author: PPT Lab Pricing Strategy	Pricing Strategy Implementation Toolkit 63-slide PowerPoint deck $89.99 Author: Documents & Files Pricing Strategy Product Strategy
Strategic Pricing Framework and Tactics 56-slide PowerPoint deck $49.00 Author: STRATICX Pricing Strategy	Pricing Strategy Template 6-page Word document $39.95 Author: Demand Metric Pricing Strategy	Best Practices in Price Increase Execution 23-slide PowerPoint deck $39.99 Author: Documents & Files Pricing Strategy	Spare Parts Pricing Strategy 67-slide PowerPoint deck $59.99 Author: Documents & Files Pricing Strategy
Value Pricing Excel workbook $23.00 Author: investmentbanker Pricing Strategy	Solutions Pricing Workshop 35-slide PowerPoint deck $20.00 Author: Documents & Files Pricing Strategy	Strategic Pricing Management 25-slide PowerPoint deck $20.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Pricing Strategy	Pricing Strategy: B2B Markets 24-slide PowerPoint deck $20.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Pricing Strategy B2B