Mapping Customer Success: Desired Outcomes in ODI PPT

This PPT slide, part of the 35-slide Outcome-Driven Innovation (ODI) PowerPoint presentation, outlines the third step in the Outcome-Driven Innovation (ODI) process, focusing on understanding customer needs through the development of a Job Map. This Job Map serves as a visual representation that captures the complete job customers aim to accomplish, while also highlighting any shortcomings in existing solutions.

The slide emphasizes that a Job Map consists of various stages, including defining, locating, preparing, confirming, executing, monitoring, modifying, and concluding. Each of these stages is crucial for identifying Desired Outcomes, which are essentially the benchmarks for success in completing a job. For instance, the slide provides an example related to agriculture, where minimizing the germination time of corn seeds is identified as a specific Desired Outcome for farmers.

Furthermore, the slide discusses the formulation of Desired Outcome Statements, which synthesize the desired improvements with relevant performance metrics. These statements are derived through various interviewing techniques, such as one-on-one interviews and focus groups. This approach ensures that the insights gathered are grounded in real customer experiences and needs.

Overall, this step in the ODI process is critical for organizations aiming to align their offerings with customer expectations. By effectively mapping out the desired outcomes, companies can better tailor their products and services to meet the specific needs of their target market, ultimately driving more successful outcomes.

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Innovation Management Value Proposition Jobs-to-Be-Done Customer Experience Innovation Interviewing