This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Jobs-to-Be-Done [JTBD] Theory) is a 35-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.
The enormous amount of data available today should have made it easy for organizations to capture what the customers hope to achieve. However, this is not the case. Almost everywhere, data is being used to find out correlations instead of causation.
This presentation provides a detailed overview of the Jobs-to-Be-Done (JTBD) Theory and its role in helping us perceive customer choices by getting to the level of what causes a purchase.
The JTBD Theory provides a robust approach to ascertaining customer requirements and pain points. JTBD Theory does that by identifying the tasks or jobs that customers desire to accomplish. Understanding unmet customer requirements is the foundation behind the JTBD Theory, which it leverages to develop a robust Innovation Strategy.
This framework defines products as items that people hire to do a certain job or fix a problem. The approach focuses on the job instead of the product or customer. For instance, rather than thinking about the quarter-inch drill the approach directs us to concentrate on drilling a perfect quarter-inch hole.
JTBD Theory gives organizations the capability to create Products and Business Models that have a profound impact on their target market, promoting long-term success and igniting Value Creation through Outcome-Driven Innovation (ODI).
The JTBD model encompasses 5 key phases. The phased approach to implementing JTBD Theory helps the executives ascertain the unmet jobs of the customers and deploy the required resources to satisfy the targeted customer needs through innovative solutions. The key phases of the theory are:
1. Hypothesize the Initial Job Statement & Job Map
2. Uncover Customer Requirements
3. Endorse Data
4. Identify Opportunities
5. Develop Viable Value Propositions
Each of these phases is discussed in depth. Additional topics covered in this presentation include the 9 Pillars of JTBD Theory, the Customer Job Statement, 9-Phase Job Map Refinement, Customer Criteria, among other topics. This presentation also includes a number of examples of JTBD applications at numerous blue-chip companies.
This PowerPoint presentation on Jobs-to-Be-Done Theory also includes some slide templates for you to use in your own business presentations.
This PPT slide outlines the Customer Criteria within the context of the Jobs-to-Be-Done (JTBD) implementation framework, specifically in Phase 3. It emphasizes the importance of defining customer satisfaction ratings and preferences through structured criteria. The slide is segmented into 4 key components: Direction, Metric, Object of Control, and Contextual Clarifier.
Direction focuses on the desired outcome, which in this case is to minimize the time it takes to achieve a specific goal. This sets a clear target for improvement efforts. The Metric component is crucial as it establishes the performance metrics that will be used to measure success. It suggests a need for quantifiable indicators that can track progress effectively.
The Object of Control refers to the specific criteria that need verification, highlighting the importance of ensuring that the metrics are accurate and relevant. This aspect is vital for maintaining the integrity of the evaluation process. The Contextual Clarifier adds depth by indicating that the criteria should be understood in relation to customer interactions, ensuring that the metrics are not just numbers, but are meaningful in real-world applications.
Lastly, the Example of Object of Control provides a practical illustration, emphasizing the nuances of meaning, completeness, and exactness. This helps in grounding the theoretical aspects in practical terms.
The concluding note stresses the need to prioritize identified jobs based on their potential impact, suggesting a strategic approach to resource allocation and focus. Overall, this slide serves as a foundational guide for organizations aiming to refine their understanding of customer needs and improve their offerings accordingly.
This PPT slide outlines the initial phase of the Jobs-to-Be-Done (JTBD) implementation, focusing on the development of job statements. It emphasizes the importance of identifying and selecting customers for interviews, which is crucial for understanding their needs and motivations. The slide categorizes customers into several types, including those who have previously used the products, prefer competitors, are loyal, and hold decision-making power. This segmentation is vital for tailoring the approach to each customer group.
The central section of the slide presents a framework for constructing a customer job statement. It includes key components: customer self-identifier, direction of improvement, product or process, person or thing using the product, and contextual clarifier. Each component is designed to elicit specific insights. For instance, the customer self-identifier prompts questions about how customers perceive themselves, while the direction of improvement focuses on what aspects customers wish to enhance or reduce.
The use of relatable examples, such as a parent’s desire to increase safety for their child, illustrates how these components can be applied in real scenarios. This practical approach helps in understanding the context in which customers operate, which is essential for developing effective solutions.
Overall, this slide serves as a foundational guide for organizations looking to adopt the JTBD methodology. It highlights the necessity of starting small, learning from each project, and gradually building confidence in the process. By focusing on customer needs rather than just products, businesses can foster deeper relationships and enhance customer retention.
This PPT slide outlines the Job Map, a structured framework designed to break down the job-to-be-done into eight distinct steps. Each step is critical for understanding the customer’s journey and ensuring that their needs are met effectively.
The first step, "Define," emphasizes the importance of customers identifying and planning their approach to accomplish their tasks. This sets the foundation for the subsequent steps. Following that, "Locate" involves customers gathering necessary data to inform their decision-making process about the job. This step is vital as it ensures that customers have the right information before proceeding.
Next is "Prepare," where customers qualify the data they've gathered and develop hypotheses. This step is about refining their understanding and approach. The "Confirm" phase sees customers shortlisting the activities they deem essential to perform, which is crucial for maintaining focus on the most impactful actions.
Once the planning is complete, "Execute" involves the actual implementation of the chosen activities. This is where the theoretical aspects translate into practical actions. After execution, "Monitor" requires customers to evaluate the impact and results of their actions, ensuring they are on the right track.
The seventh step, "Modify," allows for adjustments based on the monitoring phase. This iterative process is essential for continuous improvement. Finally, "Conclude" wraps up the journey, where customers assess their overall satisfaction and outcomes, providing closure and insights for future endeavors.
This structured approach not only clarifies the customer journey, but also highlights areas for potential enhancement, making it a valuable tool for organizations aiming to align their strategies with customer needs.
This PPT slide outlines Phase 5 of the Jobs-to-Be-Done (JTBD) implementation process, focusing on the development of viable value propositions. The primary goal of this phase is to identify and prioritize unmet customer needs that can drive growth. It emphasizes the importance of aligning these needs with the organization’s competencies to create effective solutions.
The process begins with a thorough analysis of prioritized unmet needs, which are then compared to the organization’s existing value proposition. This evaluation helps identify areas where improvements can be made or where new, disruptive product ideas can be conceptualized. The slide suggests that teams should not only focus on enhancing current offerings, but also think creatively about how to address these needs in innovative ways.
Communication plays a crucial role in this phase. The slide highlights the necessity of effectively conveying how products can meet customer needs. This involves aligning the entire workforce around a shared vision, ensuring that everyone understands the objectives and strategies in place to serve customers better.
Ultimately, the aim is to craft value propositions that enable customers to accomplish their tasks more effectively and economically than they would with competitors’ offerings. This approach not only drives customer satisfaction, but also positions the organization favorably in the market. The insights provided in this slide are essential for any executive looking to refine their strategy and enhance their organization's value delivery.
This PPT slide presents an overview of the Jobs-to-be-Done (JTBD) implementation framework, emphasizing its significance for organizations aiming to identify and address customer needs effectively. It references Tony Ulwick, a key figure in the development of JTBD Theory, highlighting that organizations typically face between 50 to 150 unmet customer needs. This range underscores the complexity of understanding customer requirements and the necessity for a structured approach.
The slide outlines a phased methodology consisting of 5 key phases. The first phase involves hypothesizing the initial job statement and job map, which sets the foundation for understanding what customers truly need. This is crucial for aligning organizational efforts with customer expectations.
The second phase focuses on uncovering customer requirements, which is essential for gathering insights directly from the target audience. This step ensures that the organization is not operating on assumptions, but rather on validated data.
Endorsing data is the third phase, where organizations must ensure that the information collected is credible and actionable. This phase is vital for building trust in the data that will guide subsequent decisions.
The fourth phase involves visualizing data to identify opportunities. This step allows executives to see patterns and insights that may not be immediately obvious, facilitating strategic decision-making.
Finally, the fifth phase is about developing viable value propositions. This is where organizations translate insights into actionable strategies that can meet customer needs effectively.
Overall, the slide serves as a guide for executives to navigate the JTBD framework, emphasizing the importance of a systematic approach to understanding and fulfilling customer needs.
This PPT slide presents the "JTBD Theory" through its nine foundational pillars, which serve as essential elements for understanding customer behavior in the context of completing a job. Each pillar outlines a critical aspect of how customers engage with products and services to fulfill their needs.
The first pillar emphasizes that purchases are driven by the need to complete a specific job, highlighting the functional nature of consumer behavior. The second pillar acknowledges that jobs encompass not just functional tasks, but also social and emotional dimensions, suggesting that businesses must consider these factors in their offerings. The third pillar indicates that the core tasks customers aim to accomplish remain stable over time, which can guide long-term product development strategies.
The fourth pillar suggests that customers do not favor one solution over another, indicating a need for businesses to focus on the job rather than the product itself. The fifth pillar points out that success is measured by the effectiveness of the task execution rather than the product's features. This shifts the focus from product-centric to job-centric thinking.
The sixth pillar asserts that understanding consumer requirements enhances predictability in innovation processes and marketing efforts. The seventh pillar reveals that customers seek solutions that enable them to complete their jobs more effectively and affordably. The eighth pillar emphasizes the importance of providing comprehensive solutions on a single platform, which can streamline customer experiences. Finally, the ninth pillar states that clearly defining customer needs allows for more predictable innovation outcomes.
Overall, these pillars provide a framework for businesses to rethink their innovation and marketing strategies, ensuring alignment with customer needs and job completion.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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