Account-based Marketing (ABM) Primer   21-slide PPT PowerPoint presentation slide deck (PPTX)
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Account-based Marketing (ABM) Primer (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Account-based Marketing (ABM) Primer (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Account-based Marketing (ABM) Primer (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Account-based Marketing (ABM) Primer (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Account-based Marketing (ABM) Primer (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
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Account-based Marketing (ABM) Primer (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Account-based Marketing (ABM) Primer (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Account-based Marketing (ABM) Primer (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
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Account-based Marketing (ABM) Primer (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 21 Slides FlevyPro Document

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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ABM PPT DESCRIPTION

This product (Account-based Marketing [ABM] Primer) is a 21-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Enterprise level sales organizations utilize Account-based Marketing (ABM), or Key Account Marketing, a conscious approach to Marketing based on selected accounts that are a good fit to buy an organization's products or services.

Once a target account has been identified, ABM demands from the organizations to initiate personalized campaigns with the objective to convert the target account into opportunities for sales. ABM presents enhanced long-term value for each individual customer.

This presentation provides a detailed overview of the 5 incremental stages required to implement the ABM approach:

1. Define
2. Identify
3. Engage
4. Convert
5. Connect

The slide deck also includes some slide templates for you to use in your own business presentations.

This Account-based Marketing (ABM) Primer is designed to equip your organization with the tools and knowledge necessary to revolutionize your marketing strategy. The presentation outlines how ABM shifts the focus from quantity to quality, ensuring that your marketing efforts are directed towards high-value accounts that are more likely to convert into substantial deals. By treating each account individually, ABM enables your marketing team to tailor their approach, resulting in more personalized and effective campaigns.

The PPT delves into the critical role of aligning sales and marketing teams to generate improved sales outcomes. It emphasizes the importance of collaboration between these departments to evaluate and enhance key accounts managed by the sales unit. Leadership plays a pivotal role in ensuring a seamless handoff from marketing to sales, facilitating a smooth transition that maximizes the potential of ABM initiatives.

This primer also highlights the significance of conversational marketing in the ABM framework. By engaging with potential clients in real-time and addressing their queries promptly, businesses can create a bespoke experience throughout the marketing funnel. This approach not only improves customer satisfaction, but also increases the likelihood of converting leads into loyal customers.

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Source: Best Practices in Account Management, Sales Strategy, Account-based Marketing PowerPoint Slides: Account-based Marketing (ABM) Primer PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

ABM PPT SLIDES

Transforming Marketing: From Quantity to Key Accounts

Strategic Engagement in Account-Based Marketing

Five Stages of Effective Account-Based Marketing

Five Stages of Effective Account-Based Marketing

This PPT slide outlines the Account-Based Marketing (ABM) approach, emphasizing its significance for technology-centric B2B marketers. It highlights a common skepticism among traditional marketers regarding the effectiveness of ABM in enhancing marketing campaigns. This skepticism is primarily attributed to the inadequacy of ABM platforms and tools, which often lack substantial data necessary for engaging key buyers, generating leads, and securing demos.

The slide delineates 5 critical stages of the ABM approach: Define, Identify, Engage, Convert, and Connect. Each stage is visually represented, suggesting a systematic progression that marketers should follow. The initial stage, "Define," likely involves establishing clear objectives and identifying target accounts. The second stage, "Identify," focuses on pinpointing the right accounts to target based on specific criteria.

The "Engage" stage emphasizes the importance of meaningful interaction with potential customers, while "Convert" pertains to transforming these engagements into actionable outcomes. Finally, the "Connect" stage signifies the culmination of the ABM process, where relationships with targeted accounts are solidified.

The slide also stresses the role of data, indicating that a robust foundation of relevant B2B data is essential for achieving positive results at each stage of the ABM strategy. It suggests that leveraging third-party data and insights from website visitors can significantly enhance the likelihood of attracting well-suited potential customers. This insight is crucial for organizations looking to refine their marketing efforts and drive better outcomes through a structured ABM approach.

Enhancing Collaboration Between Marketing and Sales Teams


$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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