flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

Top Tips to Dominate Your Market

Editor's Note: Take a look at our featured best practice, Market Analysis and Competitive Positioning Assessment (45-slide PowerPoint presentation). A Market Analysis and Competitive Positioning Assessment is a comprehensive evaluation tool designed to analyze market dynamics, identify competitive standings, and uncover strategic insights for business growth and positioning. This assessment delves into the intricacies of market trends, [read more]

Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

If you want to dominate your sector, it can be a challenging journey. But to help make it easier, check out the following great tips for the accounting, real estate, and security markets.

Tips to Dominate the Accounting Market

From auditors to tax accountants, there is a broad range of accountant roles out there. But no matter what area of accountancy your firm is involved with, you can dominate your market more easily if you employ Certified Public Accountants. That is because they are the most highly-qualified and respected accountants in the sector, so they have an expert understanding of various areas of accountancy. To become a CPA, candidates must pass the rigorous CPA exam. That is easier said than done. According to the National Association of State Boards of Accountancy’s 2017 Jurisdiction Edition report, out of the 95,654 people who took the Uniform CPA Exam, only 43% passed. That is less than half! Other ways to dominate the market include the following.

Building Relationships with Clients

Rather than responding to requests for accountancy jobs like tax preparation and payroll, successful accountants go beyond delivering the services requested so they can create opportunities to build a relationship with their clients.

Embracing Technology

If you want to stay ahead of your competitors, you need to use the latest accountancy technology. For example, you can use CRM software, invest in a paperless, mobile-optimized portal, and use mobile-optimized websites.

Tips to Dominate the Real Estate Market

If you want your real estate business to succeed in dominating your local market, the first thing you should do is to design and implement a marketing plan. So that you can generate leads and convert sales, an effective plan must include both online and offline activity. Set marketing goals for the number of leads you aim to generate weekly to achieve your revenue goals. Other ways in which realtors can dominate their market include the following.

Nurturing Leads to Ensure You Close Sales

It takes people a lot of time to purchase a home, as getting the right one is crucial. But that means most visitors to your website will not be ready to engage with business on their first visit. You can nurture leads to ensure you close sales, though. By using an intuitive funnel with email, you will remain at the top of a shopper’s mind as he or she gets closer to a decision. Other domination methods include the following.

Using Videos to Showcase Properties

Having online photos and information about properties has become a crucial part of the real estate business. But if you want to dominate the market take things a step further by using videos to showcase your properties.

Tips to Dominate the Security Market

There is an increasing need to secure properties and people from potential threats, so the security market is growing fast. Whether you work in traditional home security or whether you provide cybersecurity assistance, there are various ways in which you can start to dominate your sector.

Having an Excellent Online Presence

Having a website is crucial for any business these days. But you need to ensure your site is search engine optimized, designed with UX and UI principles, and uses tools to drive traffic and convert customers. You should also invest more efforts in your marketing, especially if you’re in emerging markets like SaaS.

Creating an Impressive Business Logo

Do not underestimate how much of a difference an impressive logo makes to obtaining clients. A logo is a customer’s first point of contact with your business, so it plays a crucial role in building a brand identity for your company. An excellent logo is simple, scalable, colorful, and memorable. By hiring a professional to come up with an outstanding logo for your security business, you will be able to dominate the market more.

36-slide PowerPoint presentation
This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms: 1. Define the Market 2. Identify Size and Growth 3. Analyze Trends 4. Determine Attractiveness This [read more]

Want to Achieve Excellence in Strategy Development?

Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu

For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.

These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.

Learn about our Strategy Development Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources


28-slide PowerPoint presentation
In today's business environment, there are many startups that have not yet reached the level of being fully established companies. This situation can be attributed to various factors, including ideas that do not gain traction, insufficient funding, and inadequate customer analysis. This [read more]


 
109-slide PowerPoint presentation
 
 
146-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.




Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  


The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.


Connect with Flevy:

     
  


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.