Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.

Selling on Flevy: Some Guiding Principles

Are you an author on Flevy?  Here are some guiding principles to know and follow that will help you maximize your sales over the long term.


Know the Hierarchy of File Types.

PowerPoint > Excel > Word > PDF.  By far, the most popular file format purchased on Flevy is still PowerPoint.  Read this guide on Presentation Design to optimize the look and feel of your presentation for high sales.


Whenever Possible, Upload an Editable Document.

This is related to the previous guiding principle.  Whenever possible, upload a version of the document that can be edited (e.g. PowerPoint, Excel, or Word).


Try to Upload More Documents.

If you have more documents, your sales increase across all your documents.  There are several reasons why this is the case:

  1. Increased credibility.  Having more documents makes you appear more credible.  This is particularly the case if all your documents are related to a particular function (e.g. all focused on Lean Six Sigma), as it creates the impression you are a subject matter expert in this field.
  2. Customers tend to purchase from the same author.  There is customer loyalty.  If a customer purchases 1 document from you and finds it useful, she is likely to purchase more documents from you.
  3. Customers tend to purchase related documents.  Customers will often browser the author’s profile page to discover other, related documents.
  4. Increase presence on Flevy.  With each document you add, you add another way for people to find you on Flevy.  Once they find one of your documents, it’s very easy for them to then view all of your documents.


Use Consistent Design and Branding.

Have a consistent look and feel across all your documents added more professionalism and credibility to your documents.  It is fine–and encouraged–for your to brand your documents to your firm name.  (We even recommend you include a slide within your document about yourself or your firm, along with contact info.)

Here are several examples of authors with consistent design and branding across all their documents:

This also strengthens your brand presence and recognition on Flevy, as customers browse the site and come across your work multiple times.


Write a Detailed Document Description.

Length of your document description matters.  We suggest at least 200 words.

Make sure you give the customer a good sense of what topics are covered.  These topical keywords are important for a number of reasons.  They help establish your credibility, improve your on-site (flevy.com) search results, and improve search engine SEO for your document page.

Make your description informative, but not “salesy.”  In addition to the topics covered, mention the document’s benefits, its usages, and whether it includes supporting materials.  State whether the document is intended more for instructional/educational use or more to be used as a template.

Break your description into paragraphs, so it’s easier for people to read and digest the information.

If relevant, we suggest also including a brief author bio, along with document reviews/feedback.  Here are some good examples to follow:

Your document description is a reflection of the quality of your document.  If it is sparse, riddled with misspellings, and poorly formatted, this is a turn off to your potential customer.  Your document description is also a reflection of your business expertise.


Complete Your Profile.

Go to your Account Profile section, and fill out your “Display Name” and “Background.”

  • Display Name.  Either use the name full name or your firm name (e.g. Flevy Consulting).  With your “Display Name” completed, customers will see your “Display Name” instead of your username.
  • Background.  Your “Background” is shown on your author page and helps establish your credibility as a subject matter expert.  We recommend including the following:
    • Functional expertise (e.g. Corporate Strategy, Logistics, Change Management)
    • Years of experience
    • Experience working with blue chip names (e.g. any Fortune 500 company)
    • Project experience
    • Professional certifications and affiliations


Price according to the Market.

Pricing is always a tricky area.  We only have 2 rules around pricing: 1) it must be at least $20; and 2) you cannot sell the same document elsewhere at a lower price.  Other  than these 2 rules, we do not impose any other restrictions and will never change the pricing of your documents without your consent.

When deciding on a price, keep these facts in mind:

  • The average price of a sold document on Flevy is $45.  The average transaction value is $65.
  • 80% of all transactions are $100 or less.
  • Flevy is an open market, so take a look at how other similar documents are priced.  Don’t over- or under-price yourself.

The good thing is you can change your price at any time, so you can experiment with pricing.


Do you have 5 or more documents on Flevy?

Create Document Bundles.

Once you have 5+ documents, you will be able to create document bundles on Flevy.  A “bundle” is a set of related documents that you can bundle together at a discounted price.  Creating document bundles encourages customers to buy more of your documents.


Take Advantage of Our “Author+” Features.

We offer Author+ features to select authors.  There are 2 core Author+ features:

  • Free Documents.  A powerful lead generation feature, this feature allows you to collect leads directly that you can nurture to sell your documents or any of your own non-Flevy offerings (e.g. consulting services).  Here is what a typical free document lead-gen page looks like: https://flevy.com/download/strategy-development-and-execution-primer-85. After someone completes the lead-gen form to request your free download, you will receive an email with the person’s contact information. We promote these Free Documents heavily on social media.
  • Articles.  We will publish your business articles to our business blog (this blog).  In the current process, articles are manually reviewed and published to our blog.  This is not an automated process.  These articles are promoted heavily on social media, including posted in several targeted LinkedIn groups.

If you choose to enable either of the above 2 Author+ features, you will also gain access to 2 additional features:

  • Expanded Profile Page.
  • Contact Page.  Your contact page includes a contact form, plus the option to include social media links.

Here is an example of an author with all Author+ features enabled: Operational Excellence Consulting.


We may be adding to this article periodically.  Last update: 12/29/2015

32-slide PowerPoint presentation
The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet and quantifies the financial components of the project, [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources

70-slide PowerPoint presentation
Organizational Design (OD) is a structured approach to aligning the structure, processes, and systems of an organization to achieve its strategic objectives and enhance performance. It encompasses various components, including defining the purpose of reorganization, determining supportive [read more]

79-slide PowerPoint presentation
Excel workbook

About Flevy

Flevy (http://flevy.com) is the leading provider of premium business documents (such as business frameworks, financial models, and presentation templates). Our documents are of the same caliber as those used and produced by top tier consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. Most documents were developed by seasoned executives and consultants with 20+ years of experience. Improve the growth and efficiency of your organization by leveraging Flevy's library of business frameworks and analysis tools. Scroll down a bit further on this page to download some of our free business training guides.

Complimentary Business Training Guides

Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function






The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.

Connect with Flevy:


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.