How to Make Your Business More Consumer-Focused

Editor's Note: Take a look at our featured best practice, Digital Transformation Strategy (145-slide PowerPoint presentation). Digital Transformation is being embraced by organizations across most industries, as the role of technology shifts from being a business enabler to a business driver. This has only been accelerated by the COVID-19 global pandemic. Thus, to remain competitive and outcompete in today's fast paced, [read more]

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If your business does not have a complete focus on meeting the needs of your customers, then your position in the marketplace is unpredictable. No matter the quality of your product, the efficiency of your marketing, or the tech resources that you use, if you’re not consumer-centric, then your business is going to falter.

Creating a business culture that places the consumer at the center of every business decision is crucial for standing out in the modern business landscape, and there are popular methods that can help you to achieve this. If your business hopes to continue to grow, then customer-focused strategies are the defining method of the modern era.

Strengthening customer relationships

Interaction is the biggest buzzword in marketing in the digital age, and with the rise of social media platforms and the reemergence of email marketing as effective methods, it’s easy to see why. Regular dialogue with your customers can increase brand loyalty and allow you to constantly assess your business performance through the eyes of the people that matter.

The key to retargeting your business culture to have a more focused view of customer relationships is to use any and all feedback that they give you and take steps to make use of any comments. Whether it’s complaints, suggestions, or compliments, being seen to recognize the worth of your customers’ opinions is a good first step to better consumer experience.

Rebuilding your business processes

Technology is the defining factor of any modern business, and there is a range of solutions for every issue that your business may face. Customer satisfaction is one of those areas where technology can aid you in a number of ways. If your current business processes allow for bottlenecks at key stages of the customer journey, then it is worth looking at the use of unparalleled SAP Hybris that can vastly improve the efficiency of the consumer journey, while allowing you to take control of that journey with the calls to action that you need.

Using market leaders such as Omniaecommerce.com can help you to personalize every step of consumer journey to create one that customers themselves want, which can drastically reduce your bounce rates and improve those conversion numbers.

Your most valuable resource

It’s no business secret that the most valuable resource in any business is the workforce. Having the right team around you can transform your business in any number of ways, which is why you should always put a high priority on their development.

If you are retargeting your priorities to create a more consumer-focused operation, then make sure that they understand the need for both positive and negative feedback of your company. Ensure that they are fully aware that both forms of feedback are tools to help with business management, and protect your team from negativity by rewarding positive customer experiences.

Making significant changes to the culture of a big business can take time and patience. It will involve committing to a culture shift, and that is rarely an immediate process. Pledge to your change in direction and refocus your team on providing the best customer experience possible, and your business will benefit from greater productivity and a more robust future.

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Gain the knowledge and develop the expertise to become an expert in Customer-Centric Design (CCD). Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

In the modern Digital Age, advances in technology and communication, combined with the explosive growth in data information, have given rise to a more empowered global customer. Recent economic and political events highlight the need for organizations to understand how consumers view the world and the most important attributes for their purchasing decisions.

Thus, increasingly more organizations are seeking to invest and focus on Customer-centric Design. A clear understanding of customer needs and behaviors across the organization will help drive profitable growth strategies and provide the confidence to invest in opportunities at a time when staying within budget can be extremely difficult.

Learn about our Customer-Centric Design (CCD) Best Practice Frameworks here.