Editor's Note: Take a look at our featured best practice, CX Improvement Program: Delivering Service Excellence (136-slide PowerPoint presentation). Enhance your organization's CX with our Delivering Service Excellence PPT. Equip your staff with the skills to create quality customer experiences, differentiate from the competition, and build trust and long-term relationships. Learn to manage emotions, deliver personalized service, and apply [read more]
Follow the P.A.I.R. Method of Customer Service for More Success
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Editor’s Note: Jim Cucinotta is a very senior executive, with over 20+ years of experience in leading sales, marketing, and operations teams. He is also an author on Flevy. You can view his firm’s business training guides here.
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We hear a lot about customer satisfaction, servicing the customers’ needs, and being customer centric. But what we are finding out, these terms mean different things to different people. Without a clear understanding of what service means, all parties involved will be disappointed.
When we discuss service in our company, we focus on P.A.I.R., realizing that the buyer and seller need to be coupled in order to achieve mutual success.
Proactive
The key to being a star in the service world is to anticipate what your client is going to need. You need to truly understand who your customer is, what they like (dislike), and how you fit into their lives. Then make sure you have what they want ready when they want it.
Attentive
Paying attention to your clients’ needs is another important skill to establish a culture of good service. You need to “tend” to your client. Listen and interpret what they say. Focus on your customer when they have a concern and follow up with them even if you think the matter is closed.
Interactive
The best companies know that the client experience needs to be interactive. You need to take the time to talk with (not at) your customers to understand how, when and why they use your product or service. You also need to provide tools to help them learn about the ways your product or service helps them live better.
Responsive
Reacting to a situation and turning it into a positive experience is another key service feature. This could be as simple as returning a phone call, email, or tweet. The key is that your customer receives a response. Respond promptly within an established timeframe (ideally within 4 hours) and discuss the situation in layman’s terms to ensure your client understands the resolution. Too many times, one side is disappointed because they do not understand what they agreed to.
The P.A.I.R. method of customer service works with internal and external customers. It is vital to understand that you need to service your colleagues with as much or more vigor than your customers. Without your company working cohesively, there is no chance that you will deliver on your promise to your customers.
102-slide PowerPoint presentation
Boost your CX strategy with our core CX skills PPT. Train employees to deliver excellent service to both external and internal customers, manage interactions effectively, and enhance overall satisfaction. Understand key elements of customer service and learn effective techniques and [read more]
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In the modern Digital Age, advances in technology and communication, combined with the explosive growth in data information, have given rise to a more empowered global customer. Recent economic and political events highlight the need for organizations to understand how consumers view the world and the most important attributes for their purchasing decisions.
Thus, increasingly more organizations are seeking to invest and focus on Customer-centric Design. A clear understanding of customer needs and behaviors across the organization will help drive profitable growth strategies and provide the confidence to invest in opportunities at a time when staying within budget can be extremely difficult.
Learn about our Customer-Centric Design (CCD) Best Practice Frameworks here.
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About Jim Cucinotta
Jim Cucinotta is a co-founder of Halo Health, a marketing company focused on Digital Patient Education. Jim has over 20 years experience in leading sales, marketing, and operations teams. He has managed thousands of employees over his career and has worked on over 1,000 products that have made it to the retail shelves. He is also an author on Flevy (view his documents here)
