|
flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
|
Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet also did the same, according to Google’s Understanding… 5 Reasons Your Business Should Embrace Geofencing
Benchmarking is a very powerful tool many organizations use to not only measure and gauge their performance against competition, but also to push themselves to be best-in-class. Benchmarking is a source of Competitive Advantage and… Benchmarking Basics. What Is It and How Do You Do It?
A few years ago, Kaggle, an online community of data scientists, posted a problem that was sponsored by NASA, the European Space Agency (ESA), and the UK’s Royal Astronomical Society. These agencies needed a new… The “Secret Sauce” of Creativity and Innovation
Companies are dying faster than they used to, according to a BCG study. In 1970, the average public company lasted over 55 years. By 2010, this had dropped to just over 30 years. The risk… Success Secrets of Centuries-old Companies
I’ve had a great response to my recent post announcing whywhathow (my venture into the world of strategy, performance and governance for not-for-profit and professional services organisations, if you missed it). So, how will whywhathow make a… Strategy Is Just Like Air
A lot of companies are at risk of becoming victims of digital Darwinism these days. Competitors in their industry are ahead of them in the digital arena. And there is always the risk of an… Culture Eats Strategy in Digital Transformation
A couple of months ago, I spoke to an audience of business executives involved in the “performance marketing” business. If your business buys a digital ad on a publisher’s website and you only pay when… Inside Sales, Performance Marketing, and Making a Human Connection
Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to… Is Your CEO Digitally Unaware?
Not many years ago, a British utility launched a December promotion designed to recognize its very best customers by mailing each of them a holiday greeting card. To the amazement of the company’s marketing managers,… It’s 2016. Do You Know Who Your Customers Are?
For some strange reason content marketing and native advertising are often pitted against each other. One Danish writer here on LinkedIn went so far as to claim that there was a war between them. Anyone… Content Marketing and Native Advertising Make a Great Team
The Theory of Constraints (TOC) is a methodology for identifying the most important limiting factor—i.e. constraint—and systematically improving it. It was developed by Dr. Eliyahu Goldratt, introduced in 1984 book, The Goal. TOC differs from traditional management… Theory of Constraints: What’s Limiting Your Organization?
Being in charge of content strategy and social media for a fairly large company in the Nordics means that I quite often am contacted by people that want to sell something to me. It can… Consultants, How to Get on My Good Side