A lot of companies are at risk of becoming victims of digital Darwinism these days. Competitors in their industry are ahead of them in the digital arena. And there is always the risk of an outsider disrupting the entire industry. For many companies the words digital transformation ranks high on the list of priorities. One […]
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Inside Sales, Performance Marketing, and Making a Human Connection
A couple of months ago, I spoke to an audience of business executives involved in the “performance marketing” business. If your business buys a digital ad on a publisher’s website and you only pay when people click on the ad or take some other action, you are in the performance marketing business, according to the […]
Is Your CEO Digitally Unaware?
Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to my mind it takes focus away from a really important question: Should we demand of senior management and boards that […]
It’s 2016. Do You Know Who Your Customers Are?
Not many years ago, a British utility launched a December promotion designed to recognize its very best customers by mailing each of them a holiday greeting card. To the amazement of the company’s marketing managers, however, in January nearly a quarter of the cards were returned to the company unopened. The reason? Many of the […]
Content Marketing and Native Advertising Make a Great Team
For some strange reason content marketing and native advertising are often pitted against each other. One Danish writer here on LinkedIn went so far as to claim that there was a war between them. Anyone that says that clearly have no idea what content marketing or native advertising is. Put in very simple terms, they […]
Theory of Constraints: What’s Limiting Your Organization?
The Theory of Constraints (TOC) is a methodology for identifying the most important limiting factor—i.e. constraint—and systematically improving it. It was developed by Dr. Eliyahu Goldratt, introduced in 1984 book, The Goal. TOC differs from traditional management views, in that traditional methods seek to make improvements throughout the organization. They divide the organization into smaller, more manageable […]
Consultants, How to Get on My Good Side
Being in charge of content strategy and social media for a fairly large company in the Nordics means that I quite often am contacted by people that want to sell something to me. It can be tools for social media monitoring, pitches for different types of content or advice on how to do better in […]
Let’s Fix It: Transient Competitive Advantage
In a rapidly morphing world, what was once celebrated as sustained competitive advantage for a company has already become almost an illusion at best. Some companies may have sustained their strong market position and have defended it for a long time–firms such as IKEA, GE, and Unilever. But nowadays, rarely can a company keep up […]
Let’s Solve Consistency In Content Marketing
Being consistent in creating and distributing content is a cornerstone of successful content marketing. It’s something we have talked about for a long time, often expressed in phrases like “content marketing is a marathon, not a sprint” – but even so it continues to be a problem for a lot of companies. The latest research […]
What Disruptive Innovation Really Is
Editor’s Note: Dr. Lucell Larawan is a seasoned business mentor and entrepreneur, as well as Flevy author. On Flevy, he recently published a framework, Sculpting Quality and Performance Excellence. * * * * This is now a strategic management buzz: disruptive innovation. But what does the buzz really mean? Here is an expert opinion: Disruptive innovation […]
How to Drive Innovation by Creating a Lion’s Den
If you are looking for an engaging and fun way to spark innovation among employees you will like this idea that I call “Lion’s Den.” This interesting employee event is loosely built on the concept of the television shows, “Shark’s Tank” and “Dragon’s Den,” in which, hopeful entrepreneurs are given an opportunity to pitch their […]
eCommerce Growth, a 5-Minute Guide for Startups [INFOGRAPHIC]
E-commerce is a booming industry and this fact is clearly evident if you look at the Forbes Fortune list. Numerous eCommerce companies have not only been able to find a spot in the list, but also been able to compete with giants in the energy sector. Due to the recent meteoric growth in the number […]
