DESCRIPTION
Almost every organization has to go through the process of radical Change at some point in its lifetime to survive by remaining relevant, because the business environment is constantly changing and evolving. Thus, managing Change is absolutely necessary, but with approaches varying depending on the underlying conditions and considerations.
Organizational Change Management is the process of keeping this Change under control, so as to achieve the desired business objectives. Over time, lots of experts have suggested various ways of managing change based on varying assumptions and underlying factors.
This framework discusses 4 Strategies for Change Management. A successful Change effort has to have more than one approach applied to it. These following 4 Change Strategies, in various combinations, can cater to a wide-range of Change efforts.
1. Empirical-Rational – Basic supposition for this Strategy is that people are logical creatures and will look after their self-interest when it is shown to them. Effective Change, in this approach, relies on communication of information and the offering of incentives.
2. Normative-Reeducative – Basic supposition for this Strategy is that people are social individuals and will follow social customs and values. Effective Change, in this Strategy, hinges on defining and decoding prevailing customs and values anew, and developing commitments to them.
3. Environmental-Adaptive – Basic supposition for this Change Strategy is that people are fundamentally acquiescent and will usually act on what is asked of them or can be made to do so. As per this strategy, successful Change is based on exertion of authority and applying of sanctions.
4. Power-Coercive – Basic supposition for this Strategy is that although people reject loss and interruption yet they adapt to the changing conditions. Change approach here is to build a fresh organization and progressively relocate employees from the old to the new.
Each of these categories of Change Strategy is discussed in detail within this presentation, including a delineation of key factors to consider when undertaking each approach.
This PowerPoint presentation on the 4 Strategies of Change Management also includes a discussion on 7 considerations that enable selection of a strategy or a combination thereof.
This deck also includes PowerPoint templates for you to leverage in your own business presentations.
This presentation provides an in-depth analysis of the four primary strategies for managing organizational change. It also includes practical templates and guidelines for effective implementation.
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Source: Best Practices in Change Management PowerPoint Slides: 4 Strategies of Change Management PowerPoint (PPTX) Presentation, LearnPPT Consulting
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