Editor's Note: Take a look at our featured best practice, Digital Marketing Plan (34-slide PowerPoint presentation). Are you looking for an effective digital marketing template plan for 2025? Look no further!
Introducing our new and improved digital marketing template plan designed to capture your audience's attention, generate interest, create desire, and prompt action (AIDA model).
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We’ve seen a lot of changes occur in the internet marketing landscape over the years. Ever since brands started to use internet marketing instruments more actively, a lot of notable internet marketing instruments became the most widely used tools in various campaigns. SEO and content marketing are still the two most popular instruments brands use to market to customers, but there is a new trend that will be even bigger in 2017: video marketing.
According to the online MBA degree program of Northeastern University, there are a few reasons why video marketing will be even more popular this year. For starters, the infrastructure supporting the audience is more ready for high quality video content. More importantly, video marketing is 10 times more effective in conveying messages due to its audio/visual nature.
Learn more about trends that will be affecting the internet marketing landscape from the full infographic, Trends That Are Changing the Way Brands Market to Consumers.
This infographic was created by Northeastern University.
17-slide PowerPoint presentation
The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another.
The purpose of this guide is to provide an approach on how to evaluate your current digital presence, identify areas where you need to improve
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Want to Achieve Excellence in Digital Transformation?
Gain the knowledge and develop the expertise to become an expert in Digital Transformation. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.
Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
Learn about our Digital Transformation Best Practice Frameworks here.
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