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Flevy Management Insights Case Study
Value Based Management Initiative for Agriculture Sector in High-Growth Markets


There are countless scenarios that require Value Based Management. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Value Based Management to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

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Consider this scenario: The organization, a major player in the agriculture industry, is grappling with aligning its operational efforts with creating shareholder value.

Despite robust market demand and a significant geographic footprint, the organization's Value Based Management practices have not translated into expected financial performance. The company's leadership is concerned about the diminishing return on invested capital and is seeking ways to refine its strategic priorities to bolster value creation.



In light of the organization's focus on shareholder value, initial hypotheses might center around the misalignment between strategic investments and value creation, inefficient capital allocation, and suboptimal performance measurement systems. These are predicated on the premise that the organization has not fully integrated Value Based Management principles into its core strategic planning and execution processes.

Value-Based Management (VBM) Implementation Methodology

The strategic approach to enhancing Value Based Management can be encapsulated in a 5-phase methodology known to yield substantial benefits in terms of strategic clarity and financial performance. This structured process is commonly employed by leading consulting firms to ensure a comprehensive and systematic improvement in value creation.

  1. Diagnostic Assessment: Begin with a thorough evaluation of the current Value Based Management framework. Key questions include: How is value currently measured and managed? What are the existing metrics and how do they align with long-term value creation? This phase involves data collection, stakeholder interviews, and a review of the financial policies and metrics in place.
  2. Strategic Refinement: Based on the diagnostic findings, refine the organizational strategy to focus on value drivers. Activities include: identifying and prioritizing key value drivers, establishing a clear link between strategy and value, and revising strategic goals. The challenge often lies in balancing short-term performance pressures with long-term value creation.
  3. Performance Management System Overhaul: Redesign the performance management system to align incentives with value creation. This involves defining new KPIs, setting targets, and aligning compensation. Insights from behavioral finance and organizational theory can inform the development of an effective system that drives the desired behaviors.
  4. Capital Allocation and Portfolio Optimization: Reassess and optimize the capital allocation process to ensure investments are being made in the highest-value opportunities. This includes rigorous project valuation, risk assessment, and strategic portfolio balancing. Common challenges include overcoming cognitive biases in investment decisions and managing the trade-offs between different business units.
  5. Monitoring and Continuous Improvement: Establish a robust monitoring framework to track performance against value-based targets. This phase focuses on the continuous improvement of processes and systems to sustain value creation over time. It involves regular reporting, feedback loops, and periodic strategy reviews to adapt to changing market conditions.

Learn more about Performance Management Continuous Improvement Value Creation

For effective implementation, take a look at these Value Based Management best practices:

Value Based Management Tools (55-slide PowerPoint deck)
Value Creation Framework Series: Primer (28-slide PowerPoint deck)
Value Based Management (VBM) (22-slide PowerPoint deck)
Value Creation Framework Series: Direct Levers (31-slide PowerPoint deck)
Value Creation Framework Series: Corporate Center Practices (22-slide PowerPoint deck)
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Challenges & Considerations with VBM

Incorporating Value Based Management into an organization's DNA is not without its challenges. One consideration is ensuring that the redesigned performance management system is embraced by all levels of the organization. This requires a cultural shift that encourages value-oriented decision-making. Another consideration is the integration of Value Based Management principles into the strategic planning process, which often requires a rethinking of existing business models and growth strategies. Finally, the complexity of implementing a holistic value-based framework can be daunting, given the need for cross-functional collaboration and the potential resistance to change.

Upon successful implementation of the Value Based Management methodology, organizations can expect a more disciplined approach to capital allocation, improved strategic decision-making, and a stronger alignment between daily operations and long-term shareholder value creation. These outcomes should be reflected in enhanced return on invested capital and higher market valuation.

Potential implementation challenges include resistance to change, especially when new performance metrics and compensation structures are introduced. Additionally, ensuring that the value-based strategies are effectively communicated and understood throughout the organization can be a significant undertaking.

Learn more about Strategic Planning Shareholder Value Value Based Management

VBM Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


You can't control what you can't measure.
     – Tom DeMarco

  • Return on Invested Capital (ROIC)—to measure the efficiency of capital usage.
  • Economic Value Added (EVA)—to assess the value creation above the cost of capital.
  • Total Shareholder Return (TSR)—to gauge the overall return to shareholders.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

VBM Implementation Insights

Anecdotal evidence from leading consulting firms like McKinsey suggests that companies that excel in Value Based Management often share common traits such as a strong performance-oriented culture and a rigorous approach to strategy execution. For instance, a McKinsey study found that companies focusing on long-term strategies had a 47% higher average revenue growth than those with a short-term outlook.

Learn more about Strategy Execution Revenue Growth

VBM Deliverables

  • Value Based Management Framework (PowerPoint)
  • Capital Allocation Plan (Excel)
  • Performance Management System Design (PDF)
  • Strategic Value Drivers Analysis (PowerPoint)
  • Value Creation Roadmap (PowerPoint)

Explore more Value Based Management deliverables

Value Based Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Value Based Management. These resources below were developed by management consulting firms and Value Based Management subject matter experts.

VBM Case Studies

One notable case study involves a global oil and gas company that, after implementing a rigorous Value Based Management approach, saw a 30% increase in ROIC within two fiscal years. Another case from the forestry and paper products sector reveals how a firm's focus on EVA led to a strategic divestiture that significantly improved its financial standing and market position.

Explore additional related case studies

Aligning Organizational Culture with Value Based Management

Implementing Value Based Management (VBM) is as much a cultural initiative as it is a financial one. The success of VBM hinges on the organization's ability to foster a culture that embraces these principles at every level. This requires clear communication from leadership and a commitment to training and development that instills the importance of value creation in all employees. A study by Bain & Company indicates that companies with aligned cultures and strategy can achieve up to 12 times the earnings compared to those where alignment is weak.

Moreover, changing the incentive structures to reflect value-based metrics is crucial. This means not only adjusting compensation but also recognizing and celebrating decisions that enhance long-term value. It's about creating an environment where employees are encouraged to think like owners, making decisions that prioritize sustainable, long-term growth over short-term gains.

Integrating VBM into Corporate Strategy

Integrating VBM into corporate strategy involves more than simply revising financial targets; it requires a fundamental reevaluation of the company's strategic objectives and market positioning. Companies must align their investments, mergers and acquisitions, and divestitures with the principles of VBM to ensure that every strategic move contributes to the overall goal of maximizing shareholder value. According to PwC, companies that apply a capabilities lens to their strategy can outperform the market by as much as 35% in shareholder returns.

Strategic integration also means reassessing the company's portfolio of businesses to determine where capital can be most effectively deployed to generate the highest returns. This may lead to difficult decisions, such as divesting non-core or underperforming assets, but such moves are often necessary to focus on the most value-generative parts of the enterprise.

Learn more about Corporate Strategy Maximizing Shareholder Value

Overcoming Resistance to Change

Resistance to change is a natural human response, particularly in organizations where established practices are deeply ingrained. To overcome this, leaders must act as champions of the new VBM framework, demonstrating commitment through their actions and decisions. This includes making tough calls that may be unpopular in the short term but are beneficial for long-term value creation. A report by McKinsey shows that successful transformations are 1.5 times more likely when senior managers communicate openly about the transformation’s progress.

Additionally, it is important to involve employees from various levels in the design and implementation of the new systems. This participatory approach not only helps in gaining buy-in but also provides valuable insights that can make the VBM framework more robust and applicable to different areas of the business.

Measuring Success Beyond Financial Metrics

The ultimate aim of VBM is to enhance shareholder value, but it is crucial to recognize and measure the non-financial aspects that contribute to value creation. This includes employee engagement, customer satisfaction, brand strength, and innovation. Non-financial metrics can serve as leading indicators of financial performance and provide a more nuanced view of the company's health. For instance, according to a study by Deloitte, organizations that prioritize human capital and employee engagement report up to 2.5 times higher revenue growth.

As such, while financial KPIs are vital, they must be complemented with metrics that capture the broader value drivers of the business. This balanced scorecard approach ensures that the organization does not lose sight of the qualitative factors that underpin sustainable success.

Learn more about Balanced Scorecard Employee Engagement Customer Satisfaction

Additional Resources Relevant to Value Based Management

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced return on invested capital (ROIC) by 15% following the overhaul of the performance management system.
  • Increased total shareholder return (TSR) by 20% after optimizing the capital allocation process.
  • Achieved a 47% higher average revenue growth by focusing on long-term strategies, as per McKinsey study benchmarks.
  • Improved employee engagement scores by 30%, correlating with a stronger performance-oriented culture.
  • Reduced costs by 12% through strategic divestitures of non-core assets, aligning with VBM principles.
  • Reported up to 2.5 times higher revenue growth by measuring success beyond financial metrics, focusing on human capital and employee engagement.

The initiative to integrate Value Based Management (VBM) principles into the organization's operational and strategic framework has been markedly successful. The significant improvements in key financial metrics like ROIC and TSR directly attribute to the meticulous implementation of the VBM methodology. The increase in employee engagement scores and the focus on long-term strategies underscore the cultural shift towards value creation. However, the journey was not without its challenges, including overcoming resistance to change and ensuring the new performance metrics and compensation structures were embraced at all levels. Alternative strategies, such as more aggressive communication and training programs at the outset, might have mitigated some of these challenges by fostering a more rapid cultural adaptation.

Given the positive outcomes observed, the next steps should focus on sustaining and building upon the gains achieved. This includes continuous monitoring and refinement of the VBM framework to adapt to market changes and internal dynamics. Further investment in training and development programs to deepen the understanding of VBM principles across the organization is recommended. Additionally, exploring advanced analytics and digital tools to enhance decision-making processes could further strengthen the alignment between daily operations and long-term value creation goals.

Source: Value Based Management Initiative for Agriculture Sector in High-Growth Markets, Flevy Management Insights, 2024

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