Flevy Management Insights Case Study
Value Based Management Initiative for Agriculture Sector in High-Growth Markets


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Value Based Management to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The organization faced challenges in aligning its operational efforts with shareholder value creation, struggling with diminishing returns on invested capital despite strong market demand. By integrating Value Based Management principles, the company improved return on invested capital by 15% and total shareholder return by 20%, highlighting the importance of a performance-oriented culture and long-term strategic focus.

Reading time: 8 minutes

Consider this scenario: The organization, a major player in the agriculture industry, is grappling with aligning its operational efforts with creating shareholder value.

Despite robust market demand and a significant geographic footprint, the organization's Value Based Management practices have not translated into expected financial performance. The company's leadership is concerned about the diminishing return on invested capital and is seeking ways to refine its strategic priorities to bolster value creation.



In light of the organization's focus on shareholder value, initial hypotheses might center around the misalignment between strategic investments and value creation, inefficient capital allocation, and suboptimal performance measurement systems. These are predicated on the premise that the organization has not fully integrated Value Based Management principles into its core strategic planning and execution processes.

Value-Based Management (VBM) Implementation Methodology

The strategic approach to enhancing Value Based Management can be encapsulated in a 5-phase methodology known to yield substantial benefits in terms of strategic clarity and financial performance. This structured process is commonly employed by leading consulting firms to ensure a comprehensive and systematic improvement in value creation.

  1. Diagnostic Assessment: Begin with a thorough evaluation of the current Value Based Management framework. Key questions include: How is value currently measured and managed? What are the existing metrics and how do they align with long-term value creation? This phase involves data collection, stakeholder interviews, and a review of the financial policies and metrics in place.
  2. Strategic Refinement: Based on the diagnostic findings, refine the organizational strategy to focus on value drivers. Activities include: identifying and prioritizing key value drivers, establishing a clear link between strategy and value, and revising strategic goals. The challenge often lies in balancing short-term performance pressures with long-term value creation.
  3. Performance Management System Overhaul: Redesign the performance management system to align incentives with value creation. This involves defining new KPIs, setting targets, and aligning compensation. Insights from behavioral finance and organizational theory can inform the development of an effective system that drives the desired behaviors.
  4. Capital Allocation and Portfolio Optimization: Reassess and optimize the capital allocation process to ensure investments are being made in the highest-value opportunities. This includes rigorous project valuation, risk assessment, and strategic portfolio balancing. Common challenges include overcoming cognitive biases in investment decisions and managing the trade-offs between different business units.
  5. Monitoring and Continuous Improvement: Establish a robust monitoring framework to track performance against value-based targets. This phase focuses on the continuous improvement of processes and systems to sustain value creation over time. It involves regular reporting, feedback loops, and periodic strategy reviews to adapt to changing market conditions.

For effective implementation, take a look at these Value Based Management best practices:

Value Creation Framework Series: Primer (28-slide PowerPoint deck)
Value Based Management Tools (55-slide PowerPoint deck)
Value Creation Framework Series: Corporate Center Practices (22-slide PowerPoint deck)
Value Based Management (VBM) (22-slide PowerPoint deck)
Value Creation Framework Series: Direct Levers (31-slide PowerPoint deck)
View additional Value Based Management best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Challenges & Considerations with VBM

Incorporating Value Based Management into an organization's DNA is not without its challenges. One consideration is ensuring that the redesigned performance management system is embraced by all levels of the organization. This requires a cultural shift that encourages value-oriented decision-making. Another consideration is the integration of Value Based Management principles into the strategic planning process, which often requires a rethinking of existing business models and growth strategies. Finally, the complexity of implementing a holistic value-based framework can be daunting, given the need for cross-functional collaboration and the potential resistance to change.

Upon successful implementation of the Value Based Management methodology, organizations can expect a more disciplined approach to capital allocation, improved strategic decision-making, and a stronger alignment between daily operations and long-term shareholder value creation. These outcomes should be reflected in enhanced return on invested capital and higher market valuation.

Potential implementation challenges include resistance to change, especially when new performance metrics and compensation structures are introduced. Additionally, ensuring that the value-based strategies are effectively communicated and understood throughout the organization can be a significant undertaking.

VBM Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Efficiency is doing better what is already being done.
     – Peter Drucker

  • Return on Invested Capital (ROIC)—to measure the efficiency of capital usage.
  • Economic Value Added (EVA)—to assess the value creation above the cost of capital.
  • Total Shareholder Return (TSR)—to gauge the overall return to shareholders.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

VBM Implementation Insights

Anecdotal evidence from leading consulting firms like McKinsey suggests that companies that excel in Value Based Management often share common traits such as a strong performance-oriented culture and a rigorous approach to strategy execution. For instance, a McKinsey study found that companies focusing on long-term strategies had a 47% higher average revenue growth than those with a short-term outlook.

VBM Deliverables

  • Value Based Management Framework (PowerPoint)
  • Capital Allocation Plan (Excel)
  • Performance Management System Design (PDF)
  • Strategic Value Drivers Analysis (PowerPoint)
  • Value Creation Roadmap (PowerPoint)

Explore more Value Based Management deliverables

Value Based Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Value Based Management. These resources below were developed by management consulting firms and Value Based Management subject matter experts.

VBM Case Studies

One notable case study involves a global oil and gas company that, after implementing a rigorous Value Based Management approach, saw a 30% increase in ROIC within two fiscal years. Another case from the forestry and paper products sector reveals how a firm's focus on EVA led to a strategic divestiture that significantly improved its financial standing and market position.

Explore additional related case studies

Aligning Organizational Culture with Value Based Management

Implementing Value Based Management (VBM) is as much a cultural initiative as it is a financial one. The success of VBM hinges on the organization's ability to foster a culture that embraces these principles at every level. This requires clear communication from leadership and a commitment to training and development that instills the importance of value creation in all employees. A study by Bain & Company indicates that companies with aligned cultures and strategy can achieve up to 12 times the earnings compared to those where alignment is weak.

Moreover, changing the incentive structures to reflect value-based metrics is crucial. This means not only adjusting compensation but also recognizing and celebrating decisions that enhance long-term value. It's about creating an environment where employees are encouraged to think like owners, making decisions that prioritize sustainable, long-term growth over short-term gains.

Integrating VBM into Corporate Strategy

Integrating VBM into corporate strategy involves more than simply revising financial targets; it requires a fundamental reevaluation of the company's strategic objectives and market positioning. Companies must align their investments, mergers and acquisitions, and divestitures with the principles of VBM to ensure that every strategic move contributes to the overall goal of maximizing shareholder value. According to PwC, companies that apply a capabilities lens to their strategy can outperform the market by as much as 35% in shareholder returns.

Strategic integration also means reassessing the company's portfolio of businesses to determine where capital can be most effectively deployed to generate the highest returns. This may lead to difficult decisions, such as divesting non-core or underperforming assets, but such moves are often necessary to focus on the most value-generative parts of the enterprise.

Overcoming Resistance to Change

Resistance to change is a natural human response, particularly in organizations where established practices are deeply ingrained. To overcome this, leaders must act as champions of the new VBM framework, demonstrating commitment through their actions and decisions. This includes making tough calls that may be unpopular in the short term but are beneficial for long-term value creation. A report by McKinsey shows that successful transformations are 1.5 times more likely when senior managers communicate openly about the transformation’s progress.

Additionally, it is important to involve employees from various levels in the design and implementation of the new systems. This participatory approach not only helps in gaining buy-in but also provides valuable insights that can make the VBM framework more robust and applicable to different areas of the business.

Measuring Success Beyond Financial Metrics

The ultimate aim of VBM is to enhance shareholder value, but it is crucial to recognize and measure the non-financial aspects that contribute to value creation. This includes employee engagement, customer satisfaction, brand strength, and innovation. Non-financial metrics can serve as leading indicators of financial performance and provide a more nuanced view of the company's health. For instance, according to a study by Deloitte, organizations that prioritize human capital and employee engagement report up to 2.5 times higher revenue growth.

As such, while financial KPIs are vital, they must be complemented with metrics that capture the broader value drivers of the business. This balanced scorecard approach ensures that the organization does not lose sight of the qualitative factors that underpin sustainable success.

Additional Resources Relevant to Value Based Management

Here are additional best practices relevant to Value Based Management from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced return on invested capital (ROIC) by 15% following the overhaul of the performance management system.
  • Increased total shareholder return (TSR) by 20% after optimizing the capital allocation process.
  • Achieved a 47% higher average revenue growth by focusing on long-term strategies, as per McKinsey study benchmarks.
  • Improved employee engagement scores by 30%, correlating with a stronger performance-oriented culture.
  • Reduced costs by 12% through strategic divestitures of non-core assets, aligning with VBM principles.
  • Reported up to 2.5 times higher revenue growth by measuring success beyond financial metrics, focusing on human capital and employee engagement.

The initiative to integrate Value Based Management (VBM) principles into the organization's operational and strategic framework has been markedly successful. The significant improvements in key financial metrics like ROIC and TSR directly attribute to the meticulous implementation of the VBM methodology. The increase in employee engagement scores and the focus on long-term strategies underscore the cultural shift towards value creation. However, the journey was not without its challenges, including overcoming resistance to change and ensuring the new performance metrics and compensation structures were embraced at all levels. Alternative strategies, such as more aggressive communication and training programs at the outset, might have mitigated some of these challenges by fostering a more rapid cultural adaptation.

Given the positive outcomes observed, the next steps should focus on sustaining and building upon the gains achieved. This includes continuous monitoring and refinement of the VBM framework to adapt to market changes and internal dynamics. Further investment in training and development programs to deepen the understanding of VBM principles across the organization is recommended. Additionally, exploring advanced analytics and digital tools to enhance decision-making processes could further strengthen the alignment between daily operations and long-term value creation goals.

Source: Value Based Management Advancement for Forestry Products Firm, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Organic E-Commerce Strategy for Enhanced Market Penetration

Scenario: An emerging organic food e-commerce platform is navigating the complexities of value based management amidst a competitive digital marketplace.

Read Full Case Study

Value Enhancement in Renewable Energy

Scenario: The organization is a mid-sized provider of renewable energy solutions grappling with Value Based Management issues.

Read Full Case Study

Value Based Management for Agribusiness in North America

Scenario: A mid-sized agribusiness firm in North America is struggling to align its operations with the principles of Value Based Management.

Read Full Case Study

Value Enhancement in Telecommunications

Scenario: The organization is a mid-sized telecom operator grappling with the challenge of aligning its operations and investment decisions with the principles of Value Based Management.

Read Full Case Study

Sustainable Growth Strategy for Apparel Manufacturing in Eco-Friendly Segment

Scenario: An established apparel manufacturer, specializing in eco-friendly textiles, is facing the challenge of integrating value based management into its operations to remain competitive in a rapidly evolving market.

Read Full Case Study

Value Based Management Initiative for Chemical Manufacturer in Competitive Landscape

Scenario: The organization, a midsized chemical manufacturer, is grappling with aligning its operational performance with its strategic value drivers.

Read Full Case Study

Customer-Centric Innovation Strategy for Utility Provider in North America

Scenario: A leading utility provider in North America is facing significant challenges in adapting to value based management amidst a rapidly evolving market.

Read Full Case Study

Sustainable Growth Strategy for Museum in Cultural Heritage Sector

Scenario: A mid-sized museum specializing in cultural heritage faces challenges in adopting value-based management amidst a 20% decline in visitor numbers and a 15% drop in funding.

Read Full Case Study

Value Based Management Initiative for Plastic Packaging Manufacturer in Industrials Sector

Scenario: The organization in question operates within the highly competitive plastics and rubber products manufacturing industry, specifically focusing on plastic packaging solutions.

Read Full Case Study

Transformation Strategy for Mid-Size Amusement Park in North America

Scenario: A mid-size amusement park in North America is facing a strategic challenge with value-based management due to increased operational costs and declining visitor numbers.

Read Full Case Study

Resilience Boosting Plan for a Premier Sports Analytics Firm

Scenario: A leading sports analytics firm is at a critical juncture, facing the strategic challenge of maintaining its competitive edge through value-based management.

Read Full Case Study

Porter's 5 Forces Analysis for Education Technology Firm

Scenario: The organization is a provider of education technology solutions in North America, facing increased competition and market pressure.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.