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Flevy Management Insights Q&A
How is the shift towards a gig economy affecting Business Continuity Management strategies?


This article provides a detailed response to: How is the shift towards a gig economy affecting Business Continuity Management strategies? For a comprehensive understanding of Business Continuity Management, we also include relevant case studies for further reading and links to Business Continuity Management best practice resources.

TLDR The gig economy is reshaping Business Continuity Management by necessitating dynamic Risk Assessment, adaptable Business Continuity Plans, and compliance agility to address workforce fluidity and regulatory complexities.

Reading time: 4 minutes


The shift towards a gig economy is significantly altering the landscape of Business Continuity Management (BCM) strategies. As organizations increasingly rely on freelance and contract workers, the traditional models of workforce management, risk assessment, and continuity planning are being challenged. This transformation necessitates a reevaluation of existing BCM frameworks to ensure they remain effective in a gig economy context. The following sections delve into specific, detailed, and actionable insights on how this shift affects BCM strategies.

Revising Risk Assessment Models

In the gig economy, the nature of workforce engagement changes, which in turn affects how organizations assess and manage risks. Traditional risk assessment models often assume a stable, in-house workforce, which is not the case in a gig economy. Organizations must now consider the implications of relying on a fluid workforce that may not be as deeply familiar with the organization's processes, culture, or risk management practices. This necessitates a more dynamic approach to risk assessment, one that accounts for the variability in workforce engagement and its impact on operational resilience.

For example, a 2020 report by McKinsey highlighted the increasing reliance on gig workers and the need for organizations to adapt their risk management frameworks accordingly. The report suggested that organizations should develop risk assessment models that are agile enough to account for the fluidity of the gig workforce, including considerations around data security, intellectual property protection, and compliance with labor laws.

Moreover, organizations must also consider the impact of gig workers on their supply chain and operational dependencies. The gig economy can introduce new vulnerabilities, such as reliance on third-party platforms for critical tasks or services. This requires organizations to broaden their risk assessments to include third-party risk management strategies, ensuring that all aspects of the gig economy are adequately covered.

Explore related management topics: Risk Management Supply Chain Agile

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Enhancing Business Continuity Plans

Business Continuity Plans (BCPs) must be adapted to address the unique challenges posed by the gig economy. This includes ensuring that gig workers have the necessary information and resources to continue critical operations during disruptions. Organizations need to implement flexible and scalable communication and technology solutions that enable gig workers to access information and collaborate effectively, regardless of their location.

Accenture's research on the future of work suggests that leveraging technology is key to integrating gig workers into organizational continuity plans. For instance, cloud-based platforms can facilitate remote access to organizational systems and ensure that gig workers can contribute to continuity efforts. Additionally, digital training modules can help quickly onboard gig workers onto specific continuity protocols, ensuring they are prepared to respond to disruptions.

Another aspect to consider is the contractual and legal framework governing the engagement of gig workers. Organizations must ensure that their contracts with gig workers explicitly address expectations and responsibilities related to business continuity. This may include clauses on availability during disruptions, data protection requirements, and confidentiality agreements. By clearly defining these aspects, organizations can mitigate potential risks associated with gig worker engagements.

Explore related management topics: Data Protection

Adapting to Regulatory and Compliance Requirements

The gig economy also introduces new challenges in terms of regulatory compliance and labor laws. Organizations must navigate a complex landscape of regulations that may vary significantly from one jurisdiction to another. This is particularly relevant for multinational organizations that engage gig workers across different regulatory environments. Ensuring compliance requires a thorough understanding of local laws and regulations, as well as the ability to adapt BCM strategies accordingly.

For instance, a study by Deloitte on the gig economy and regulatory challenges emphasizes the importance of compliance agility. Organizations must stay informed about changes in labor laws and regulations that affect gig worker engagements and adjust their BCM strategies to remain compliant. This may involve revising contracts, updating training programs, and implementing new data protection measures to align with regulatory requirements.

In addition, organizations must also consider the implications of gig economy regulations on their insurance and liability coverage. As the legal status of gig workers evolves, organizations may need to update their insurance policies to cover new types of risks associated with gig work. Engaging with insurance providers to understand the nuances of coverage in a gig economy context is crucial for maintaining an effective BCM strategy.

In conclusion, the shift towards a gig economy is reshaping Business Continuity Management strategies. Organizations must adapt their risk assessment models, enhance their Business Continuity Plans, and ensure compliance with regulatory requirements to effectively manage the challenges posed by a gig workforce. By addressing these areas, organizations can maintain operational resilience and agility in the face of disruptions, leveraging the benefits of the gig economy while mitigating its risks.

Explore related management topics: Business Continuity Management

Best Practices in Business Continuity Management

Here are best practices relevant to Business Continuity Management from the Flevy Marketplace. View all our Business Continuity Management materials here.

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Explore all of our best practices in: Business Continuity Management

Business Continuity Management Case Studies

For a practical understanding of Business Continuity Management, take a look at these case studies.

Business Continuity Strategy for D2C Brand in North America

Scenario: A direct-to-consumer (D2C) apparel company in North America has been facing disruptions due to supply chain volatility and unpredictable market conditions.

Read Full Case Study

Business Continuity Strategy for Education Sector in Digital Learning

Scenario: A prominent institution specializing in digital learning solutions is facing challenges in maintaining operational continuity amid rapid technological changes and increased competitive pressures.

Read Full Case Study

Digital Transformation Strategy for IT Solutions Provider in North America

Scenario: A prominent IT solutions provider in North America, specializing in cloud services and cybersecurity, is facing challenges in ensuring business continuity planning amidst rapidly evolving technology landscapes and increasing cybersecurity threats.

Read Full Case Study

Customer Engagement Strategy for Ecommerce in Pet Supplies

Scenario: The organization is a rapidly growing ecommerce company specializing in pet supplies, currently facing significant challenges in Business Continuity Management.

Read Full Case Study

Crisis Management Enhancement Project for a Global Tech Firm

Scenario: An organization in the technology sector, with significant global presence and a complex supply chain, is grappling with unprecedented challenges in its crisis management framework, following a series of cyber threats and global disruptions that have exposed its vulnerabilities.

Read Full Case Study

Disaster Recovery Strategy for Boutique Hotel Chain in Southeast Asia

Scenario: A boutique hotel chain in Southeast Asia, recognized for its unique hospitality experiences, faces the strategic challenge of developing a comprehensive disaster recovery plan.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies adapt their BCP to accommodate remote work and digital transformation trends?
Adapting Business Continuity Planning (BCP) for remote work and digital transformation involves understanding new risks, enhancing Organizational Flexibility and Responsiveness, and building a Resilient Digital Culture to ensure operational continuity. [Read full explanation]
How are advancements in predictive analytics transforming preemptive disaster recovery measures?
Predictive analytics is revolutionizing Disaster Recovery by allowing organizations to proactively anticipate and mitigate risks, leading to reduced downtime, financial losses, and reputational damage through improved Risk Management, Operational Excellence, and real-world success stories. [Read full explanation]
In what ways can Business Continuity Management contribute to competitive advantage in the marketplace?
Business Continuity Management enhances competitive advantage by ensuring Enhanced Reputation, Operational Resilience, and Strategic Agility, crucial for organizational resilience and market leadership. [Read full explanation]
In what ways can disaster recovery planning help organizations mitigate the impact of supply chain disruptions?
Disaster Recovery Planning enhances Supply Chain Resilience, minimizes financial impacts, and improves customer confidence by ensuring operational continuity, reducing disruption impacts by up to 40%, and maintaining trust during crises. [Read full explanation]
How are advancements in blockchain technology improving transparency and efficiency in Crisis Management?
Blockchain technology revolutionizes Crisis Management by offering a secure, immutable ledger for transparent, efficient tracking and management of crises, improving response and minimizing impact. [Read full explanation]
What role will generative AI play in automating and improving Business Continuity Plans?
Generative AI revolutionizes Business Continuity Planning by automating risk identification, strategy development, and ensuring adaptability, making BCP more efficient and effective. [Read full explanation]
How can real-time data analytics enhance decision-making during a crisis?
Real-time Data Analytics significantly enhances crisis decision-making by providing Enhanced Situational Awareness, improving Decision Speed and Accuracy, and fostering Agility and Resilience, enabling effective navigation through crises. [Read full explanation]
What role does Kanban play in streamlining disaster recovery processes for faster business recovery?
Kanban streamlines disaster recovery by improving Visibility, Coordination, and Continuous Improvement, leading to faster recovery times and enhanced operational resilience. [Read full explanation]

Source: Executive Q&A: Business Continuity Management Questions, Flevy Management Insights, 2024


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