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A Corporate Strategy is a strategic plan or approach that is designed to help an organization achieve sustainable, long-term growth and expansion. Corporate Strategies typically involve a combination of market & product development, strategic partnerships & alliances, and operational improvements & efficiencies.
The objective of the Corporate Strategy is to help an organization to increase its market share, revenue, and profitability—and to position itself for long-term success and competitiveness.
A robust and effective Corporate Strategy typically contains the following the key components:
For more information, have a look at these management topics:
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