This PPT slide, part of the 25-slide Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint presentation, outlines the critical importance of planning for Loss of Exclusivity (LOE) in the pharmaceutical sector, emphasizing that companies should initiate their strategies at least 2 years prior to the anticipated patent expiry date. This proactive approach allows ample time for thorough planning and execution of the chosen strategy, which is essential for maximizing product value.
The content is structured into 2 main sections. The first highlights the necessity of a two-year timeframe, warning that delaying action until the LOE date could lead to significant disadvantages. Companies that wait risk missing opportunities to optimize their product's market position and overall value. This section serves as a cautionary note, underscoring the potential repercussions of inadequate preparation.
The second section breaks down the LOE planning and execution timeline into 3 distinct phases: Pre-LOE, Peri-LOE, and Post-LOE. The Pre-LOE phase spans 2 years before the LOE date, focusing on foundational strategies. The Peri-LOE phase covers a one-year period that includes the 6 months leading up to and following the LOE date, emphasizing the need for agile responses during this transitional period. Finally, the Post-LOE phase extends for another year after the LOE, where companies can implement strategies to sustain brand value and revenue.
Overall, the slide conveys that meticulous planning is not just beneficial, but essential for effective strategy implementation. The structured timeline provides a clear roadmap for executives to follow, ensuring that they are well-prepared to navigate the complexities associated with patent expirations.
This slide is part of the Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint presentation.
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