Business Best Practices
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Marketing Planning & Strategy Best Practice (PowerPoint PPTX)
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HIGHLIGHTS
BENEFITS OF DOCUMENT
- Provides of Complete Marketing Strategy Best Practice
- Provides of Complete Marketing Plan Best Practice
- Provides of Comprehensive Marketing Planning & Strategy Framework
DOCUMENT DESCRIPTION
This product (Marketing Planning & Strategy Best Practice) is a 67-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.
Marketing Planning & Strategy Best Practice PPT
Contents
1. Market Scope Strategy
2. Single Market Strategy
3. Multi Market Strategy
4. Total Market Strategy
5. Market Entry Strategy
6. First In Strategy
7. Early Entry Strategy
8. Laggard Entry Strategy
9. Product Strategy
10. Product Positioning Strategy
11. Product Repositioning Strategy
12. Product Scope Strategy
13. Product Design Strategy
14. New Product Strategy
15. Promotion Strategy
16. Promotion Mix Strategy
17. Media Selection Strategy
18. Advertising Copy Strategy
19. Distribution Strategy
20. Distribution Scope Strategy
21. Multiple Channel Strategy
22. Pricing Strategy
23. Pricing Strategies for New Products
24. Pricing Strategies for Established Products
25. Price Flexibility Strategy
26. Price Leadership Strategy
Marketing Strategy
Shaped by your business strategy, your marketing strategy is your purpose; it's the offering you deliver, how you will deliver it, and why your marketing efforts will help you achieve your company's mission and strategic goals. While many people think about jumping into action when it comes to marketing, having a clearly defined marketing strategy is incredibly important for your business growth. Once you have your strategy, only then will you be able to develop an effective marketing plan.
The key to successfully marketing your practice begins with developing a strategic marketing plan in which each activity is based on solid research and specific goals, and is implemented and carefully evaluated in a timely manner. The plan serves as a road map to help you achieve your marketing goals.
Both a marketing plan and a marketing strategy are important parts of an organization's success. Your marketing strategy comprises what you've identified your company needs to achieve its goals, while a marketing plan includes the steps you'll take to realize your marketing goals and support the established strategy. To grow your business, it's important to consider both a marketing plan and a marketing strategy.
A marketing plan includes the detailed steps you'll take to achieve the established marketing goals or overarching strategy of the business or a specific campaign. Marketing plans focus on individual tactics and strategy-implementation tasks that will help a company meet goals. The first step in having a marketing plan is developing your marketing strategy. Then, you'll create a detailed plan that defines the what, when, how and where of your implementation and describes how you'll later measure the success of your marketing plan.
A marketing strategy connects with your business strategy and is the foundation for what the company needs to connect with its target audience and meet its objectives. Here are some items to include when developing your marketing strategy:
Regards,
UJ Consulting
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Source: Best Practices in Marketing Plan Development PowerPoint Slides: Marketing Planning & Strategy Best Practice PowerPoint (PPTX) Presentation, UJ Consulting
ABOUT THE AUTHOR: UJ CONSULTING
UJ Consulting
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
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UJ Consulting has published 168 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint 
(pptx)
File Size: 2.3 MB
Number of Slides: 67 (includes cover, transition, & marketing slides)
Related Topic(s): Marketing Plan Development
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Oct 30, 2022
Most recent version published: Nov 1, 2022
