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BUNDLE DESCRIPTION
How to Create Marketing Strategy
A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.
With a marketing strategy, you can define how your company positions itself in the marketplace, the types of products you produce, the strategic partners you make, and the type of advertising and promotion you undertake.
Having a marketing plan is essential to the success of any business. Read on to learn how to create a successful marketing strategy for your company.
1. Marketing is more than just advertising and promotion – it's all about connecting with the customer.
2. A marketing strategy sets the direction for all your product and marketing-related activities.
3. Having a marketing strategy helps keep all your activities on track.
4. Developing a marketing strategy involves setting goals, researching the market, developing product plans, defining your marketing initiatives, and following the "7 P's."
Marketing is about connecting your company with potential customers and connecting those customers with your products. It involves understanding customer needs, translating those needs into products and services, packing and pricing those products and services, and then convincing customers that they need to buy those products and services.
To put it simply, marketing is the entire cycle from identifying potential customers to satisfying those customers' needs with the products you produce.
Marketing isn't just advertising, public relations or putting together a website or email campaign. It's also about everything leading up to those activities to support both your customers and your sales team. It, ideally, drives your entire business and determines what products you produce and how you distribute them.
In essence, a marketing strategy determines the general direction – but not the specific details – for a variety of marketing-related activities. Ideally, your marketing strategy should help you define the following for your company:
1. Target audience
2. Value proposition
3. Product mix
4. Brand messaging
5. Promotional initiatives
6. Content marketing
Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business. Your marketing strategy helps you stay in sync with your customer base, develop the right products for them and determine how you communicate information about those products.
Without a defined strategy you won't know who your customers are, you won't develop the right products, and you'll waste money promoting them.
In short, having a defined marketing plan makes you more successful. According to a CoSchedule survey, companies who have a documented marketing strategy are 313% more likely to be successful than those who don't.
Thank you for your attention.
Regards,
UJ Consulting
THERE ARE 9 PRODUCTS ARE IN THIS BUNDLE:
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Magnetic Marketing
Contents :
1. Marketing Strategy Framework
2. Marketing Mix and Market Segmentation
3. Key Marketing Activities
4. Product & Market Matrix
5. Market... [read more]
Individual Price: $25.00
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Driving Profitable Growth Through Your Brands
Contents :
1. Elements of Brand Equity
2. Aaker Brand Equity Model
3. How To Build Brand Equity
4. Brand Loyalty Pyramid &... [read more]
Individual Price: $25.00
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Digital and Social Media Marketing Strategy PPT
Contents
1. The Elements of Successful Digital Marketing Strategy
2. Digital Marketing Framework
3. What Makes a Great... [read more]
Individual Price: $25.00
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Building Brand Equity
Contents
1. Attributes of Strong Brands
2. The Role of Brands
3. Brand Equity, Knowledge and Associations
4. Marketing Advantages of Strong... [read more]
Individual Price: $25.00
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Marketing Planning & Strategy Best Practice PPT
Contents
1. Market Scope Strategy
2. Single Market Strategy
3. Multi Market Strategy
4. Total Market Strategy
5. Market... [read more]
Individual Price: $25.00
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Designing a Marketing Channel System
Lecture Outline
1. Marketing Channels
2. Channels and Marketing Decisions
3. Categories of Buyers
4. Buyer Expectations for Channel... [read more]
Individual Price: $25.00
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Setting Strategic Vision for Product & Service Offerings
Lecture Outline for PRODUCT
1. Components of the Market Offering
2. Five Product Levels
3. Product Classification... [read more]
Individual Price: $20.00
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Developing New Market Offerings (Marketing Strategy)
Lecture Outline
1, Categories of New Products
2. Factors That Limit New Product Development
3. Finding One... [read more]
Individual Price: $25.00
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Developing Pricing Strategies (Marketing Strategy)
Lecture Outline
1. How do consumers process and evaluate prices?
2. How should a company set prices initially for... [read more]
Individual Price: $25.00
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Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form.
ABOUT THE AUTHOR: UJ CONSULTING
UJ Consulting
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
[read more]
He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally being at the top management level. His Top Management experience started from the position of General Manager, VP Operation, HR Director and Business Development Director
He completed his undergraduate education majoring in Architecture at Diponegoro University, Semarang, Central Java, Indonesia. After that, He continued to Master of Management level majoring in Human Resource Management with cum laude predicate with a GPA of 3.94 at Mercubuana University, Jakarta, Indonesia.
His last work experience as Deputy President Director at Hutahaean Group in charge of 14 business units engaged in various industries including CPO Production, Oil Palm Plantation, Cassava Plantation, Tapioca flour production, 4 and 5 star hotels, waterparks, golf courses and housing with a total of employees more than 3,000 employees.
His biggest achievement was in 2021 when He served as Deputy President Director at Hutahaean Group Indonesia by increasing the company's revenue from IDR 700 billion to IDR 1.1 trillion (y/y) and increasing the profit margin by more than 20%. Doing a turn around on business units that have lost in the last 5 years become profits. In addition, He have also succeeded in creating an efficient and effective management system by redesigning the Business Process Management (BPM), reviewing Standard Operating Procedures (SOP) and Work Instructions and compiling the appropriate Key Performance Indicator Management (KPIM) to increase employee productivity.
He is currently active as a part-time business and management consultant (online) at Enquire Corp. and Flevy Corp. In addition, He also teach part-time at several universities for courses in strategic management, human resource management, project management, entrepreneurship and business.
UJ Consulting has published 168 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries
Purchase includes lifetime product updates. After your purchase, you will receive an email to download the documents in this bundle.
Initial upload date (first version): Dec 18, 2022
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