Develop an Effective Marketing Communication Strategy (PowerPoint PPTX)

Develop an Effective Marketing Communication Strategy PPT

Contents :
1. 4 Ps Marketing Mix
2. The World's Top 10 Most Valuable Brands 2021
3. Key Objectives of Marketing Communication
4. Integrated Marketing Communications
5. Marketing Communication Mix
6. AIDA of Advertising
7. Attention Advertising
8. Interest Advertising
9. Desire Advertising
10. Action Advertising
11. Elements of Good PR
12. Merits of Sales Promotion
13. Direct and Personal Selling
14. 5 Ways to Create an Integrated Marketing Campaign
15. Have a clear understanding of target audience
16. Pick your channels.
17. Have a consistent look
18. Create clear, consistent content
19. Ensure that your messaging is integrated

Your marketing communications strategy will help you tailor your message based on where your target customer sits in the funnel. This way, you will deliver value to your future customer and support your company's launches and sales goals.

A variety of strategies could be applied to get hold of probable customers. Traditionally, it starts with branding, logo, positioning of the product, trademarks, press release, sponsorships, sales presentations, corporate social responsibility, and many others.

The elements aforementioned, complicated and coinciding, are the primary constituents of an organizations' marketing communication.

Marketing communication strategy involves a vast array of interdisciplinary activities necessitating a protean skill set and effective coordination between all departments involved for successful facilitation.

Before the advent of marketing communication (MarComm) as a specialty, the publicity, marketing, advertising, and sales were recognized as compressed and inflexible departments only capable of functional connections between them.

However, MarComm enables smooth amalgamation of these functions which, most importantly, helps a company exhibit a cohesive image to the customers.

From a consumer perspective, it's easier to trust a brand that speaks to them consistently. So to build trust among your audience, remember to communicate a consistent brand messaging across all of your platforms.
Hearing conflicting information or having disjointed brand experiences, doesn't sit well with audiences.
Part of your strategy may also entail reaching out to journalists to help tell your story. By leveraging the trustworthiness of particular journalists or publications you can build consumer trust through these types of positive associations.

Marketing communication involves getting the attention of consumers and enticing them to interact with you. But the ultimate goal isn't usually just interaction, it's a sale.

When a public relations team is crafting a strategy around a particular sales promotion, the goal is to increase sales of the product or the service. Measuring these types of traditional or digital marketing efforts has been a challenge for marketing teams in the past, but the PR and social media reporting tools available today can help you track, analyze and prove the value of your efforts in the boardroom.

Once you have delivered your brand message to the right target audience on the right channels, you should see positive results.

Regards,

UJ Consulting

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