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HIGHLIGHTS
BENEFITS OF DOCUMENT
DOCUMENT DESCRIPTION
Magnetic Marketing
Contents :
1. Marketing Strategy Framework
2. Marketing Mix and Market Segmentation
3. Key Marketing Activities
4. Product & Market Matrix
5. Market Segmentation
6. Types of Market Segmentation
7. Step in Planning A Segmentation Strategy
8. Products : Types of Goods
9. Convenience, Shopping & Specialty Goods
10. Characteristics of Services
11. Product Life Cycle
12. New Product Planning
13. Business Analysis Variables
14. Promotion Mix
15. Four Key Steps to Advertise
16. Things to Consider in Advertising
17. Publicity : Poor and Good Response
18. Developing a Publicity Plan
19. Specific Personal Selling Objectives
20. Personal Selling Process
21. Types of Sales Promotion
22. Sales Promotion Advantages
23. Sales Promotion Disadvantages
24. Distribution Planning
25. Intensity of Channel Coverage
26. Methods of Channel Cooperation
27. Pushing and Pulling Strategy
28. Price Planning
29. Factors Affecting Pricing Decisions
30. Consumers and Price Decisions
31. Competitors and Price Decisions
32. Channel Members and Price Decisions
33. Government and Price Decisions
34. Cost and Price Decisions
35. Price Strategy
Magnetic Marketing is about how to reliably and affordably attract an abundance of your ideal prospects, customers, and clients.
Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. The strategic marketing process involves conducting research and establishing goals and objectives that will maximize the effectiveness and success of your overall marketing strategy.
However, since marketing helps you attract people to your business, it's essential to know how to attract them, and even more so who the people are that you want to attract to begin with. Without this critical information, it will be challenging to be successful in your marketing processes.
The way you can get this information is through strategic marketing. In this presentation, we'll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue.
Consider a marketing strategy to be the ultimate top-level guide which dictates the direction the business is going in. This will then inform the marketing plan which is the more detailed blueprint of how the marketing strategy is going to be actioned.
We have explained what strategic marketing is and what goes into the process, but why is it so important? There are a number of reasons, and they will all ultimately contribute to the performance of the company.
Firstly, unless you have a solid marketing strategy, whatever you do will never yield the maximum returns. The basic function of marketing is designed to generate a business a much higher uptake in profits than it costs to invest. Return on investment can never be maximised unless a more strategic approach to marketing has been considered.
Secondly, how you can ever evaluate opportunities effectively if you have no guiding marketing strategy to "sense-check" it against? How can you possibly know if a specific activity is correct if you don't know your values, your objective, who your target audience is and how you want to be competitively positioned?
Thirdly, without an overriding marketing strategy across the business, how can you ensure that all staff are pulling in the same direction. We all know how important a united workforce working towards a united cause is to the success of a business.
Finally, without the clarity of marketing strategy, the business can not run efficiently. Resource, money and time will be wasted on activities. It could be a business is investing in completely the wrong activity. It could be the right activity, but the wrong messaging. Alternatively, it could be the right activity but aimed at the wrong target market.
What deepens the problem even more is that, often a business without a strategic approach to marketing, will not even be tracking performance accurately.
Thank you for your attention.
Regards,
UJ Consulting
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Marketing Plan Development PowerPoint Slides: Magnetic Marketing PowerPoint (PPTX) Presentation, UJ Consulting
ABOUT THE AUTHOR: UJ CONSULTING
UJ Consulting
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
[read more]
He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally being at the top management level. His Top Management experience started from the position of General Manager, VP Operation, HR Director and Business Development Director
He completed his undergraduate education majoring in Architecture at Diponegoro University, Semarang, Central Java, Indonesia. After that, He continued to Master of Management level majoring in Human Resource Management with cum laude predicate with a GPA of 3.94 at Mercubuana University, Jakarta, Indonesia.
His last work experience as Deputy President Director at Hutahaean Group in charge of 14 business units engaged in various industries including CPO Production, Oil Palm Plantation, Cassava Plantation, Tapioca flour production, 4 and 5 star hotels, waterparks, golf courses and housing with a total of employees more than 3,000 employees.
His biggest achievement was in 2021 when He served as Deputy President Director at Hutahaean Group Indonesia by increasing the company's revenue from IDR 700 billion to IDR 1.1 trillion (y/y) and increasing the profit margin by more than 20%. Doing a turn around on business units that have lost in the last 5 years become profits. In addition, He have also succeeded in creating an efficient and effective management system by redesigning the Business Process Management (BPM), reviewing Standard Operating Procedures (SOP) and Work Instructions and compiling the appropriate Key Performance Indicator Management (KPIM) to increase employee productivity.
He is currently active as a part-time business and management consultant (online) at Enquire Corp. and Flevy Corp. In addition, He also teach part-time at several universities for courses in strategic management, human resource management, project management, entrepreneurship and business.
UJ Consulting has published 168 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (pptx)
File Size: 1.4 MB
Number of Slides: 76 (includes cover, transition, & marketing slides)
Related Topic(s): Marketing Plan Development
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Dec 15, 2022
Most recent version published: Dec 15, 2022
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