Magnetic Marketing (PowerPoint PPTX)

Magnetic Marketing

Contents :
1. Marketing Strategy Framework
2. Marketing Mix and Market Segmentation
3. Key Marketing Activities
4. Product & Market Matrix
5. Market Segmentation
6. Types of Market Segmentation
7. Step in Planning A Segmentation Strategy
8. Products : Types of Goods
9. Convenience, Shopping & Specialty Goods
10. Characteristics of Services
11. Product Life Cycle
12. New Product Planning
13. Business Analysis Variables
14. Promotion Mix
15. Four Key Steps to Advertise
16. Things to Consider in Advertising
17. Publicity : Poor and Good Response
18. Developing a Publicity Plan
19. Specific Personal Selling Objectives
20. Personal Selling Process
21. Types of Sales Promotion
22. Sales Promotion Advantages
23. Sales Promotion Disadvantages
24. Distribution Planning
25. Intensity of Channel Coverage
26. Methods of Channel Cooperation
27. Pushing and Pulling Strategy
28. Price Planning
29. Factors Affecting Pricing Decisions
30. Consumers and Price Decisions
31. Competitors and Price Decisions
32. Channel Members and Price Decisions
33. Government and Price Decisions
34. Cost and Price Decisions
35. Price Strategy

Magnetic Marketing is about how to reliably and affordably attract an abundance of your ideal prospects, customers, and clients.

Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. The strategic marketing process involves conducting research and establishing goals and objectives that will maximize the effectiveness and success of your overall marketing strategy.

However, since marketing helps you attract people to your business, it's essential to know how to attract them, and even more so who the people are that you want to attract to begin with. Without this critical information, it will be challenging to be successful in your marketing processes.

The way you can get this information is through strategic marketing. In this presentation, we'll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue.

Consider a marketing strategy to be the ultimate top-level guide which dictates the direction the business is going in. This will then inform the marketing plan which is the more detailed blueprint of how the marketing strategy is going to be actioned.

We have explained what strategic marketing is and what goes into the process, but why is it so important? There are a number of reasons, and they will all ultimately contribute to the performance of the company.

Firstly, unless you have a solid marketing strategy, whatever you do will never yield the maximum returns. The basic function of marketing is designed to generate a business a much higher uptake in profits than it costs to invest. Return on investment can never be maximised unless a more strategic approach to marketing has been considered.

Secondly, how you can ever evaluate opportunities effectively if you have no guiding marketing strategy to "sense-check" it against? How can you possibly know if a specific activity is correct if you don't know your values, your objective, who your target audience is and how you want to be competitively positioned?

Thirdly, without an overriding marketing strategy across the business, how can you ensure that all staff are pulling in the same direction. We all know how important a united workforce working towards a united cause is to the success of a business.

Finally, without the clarity of marketing strategy, the business can not run efficiently. Resource, money and time will be wasted on activities. It could be a business is investing in completely the wrong activity. It could be the right activity, but the wrong messaging. Alternatively, it could be the right activity but aimed at the wrong target market.

What deepens the problem even more is that, often a business without a strategic approach to marketing, will not even be tracking performance accurately.

Thank you for your attention.

Regards,

UJ Consulting