A bundle is a pre-defined set of documents. By purchasing the document bundle as a whole, you achieve significant savings from purchasing the documents individually. There is sometimes duplicate content among the bundled documents. See full details below.
BENEFITS OF BUNDLE
BUNDLE DESCRIPTION
The Ultimate Strategic Marketing Management
Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it's that simple, but it means a lot more than getting creative with the marketing mix.
Strategic marketing is a method through which an organisation differentiates itself from its competition by focusing on its strengths to provide better service and value to its customers. In a nutshell, the goal of strategic marketing is to make the most of an organisation's positive differentiation over its competition through the consumers' perspective.
The Role of Strategic Marketing is to decide:
1. Which markets to compete in (where to compete).
2. What the basis of the firm's competitive advantage is going to be (how to compete), and
3. When and how the firm will enter each market (when to compete)
It's only when these three questions have been answered can the marketing planning begin.
Phases involved in the strategic marketing planning process:
Planning phase: In this phase, the various aspects of an organisation, such as its strenghts, weaknesses and technology are assessed. The overall state of the organisation is also presented to the management. This phase comprises of four components, which include:
1. SWOT analysis: This method analyses the strengths, weaknesses, opportunities and threats related to the organisation. The results of this analysis help in developing a strategic marketing proposal for the organisation.
2. Marketing mix strategy: Once the SWOT analysis has been conducted, a proper marketing mix strategy is then prepared. Marketing mix strategy consists of combining and analysing a variety of components that help in strengthening a company's brand and in selling its products or services.
The importance of strategic marketing in an organisation:
1. Helps in evaluating the current environment: Strategic marketing helps in assessing the positioning and performance of an organisation. It is important to know what resources are at the disposal of an organisation at any given time. The data that is collected helps in understanding how well an organisation is performing within the overall competitive environment. This will also help the organisation in planning for future strategic marketing activities or plans.
2. Helps in establishing clear marketing objectives: Having a strategic marketing plan in place helps in establishing achievable marketing objectives. The objectives should have a specific time-frame and should be measurable.
3. Streamlines product development: Strategic marketing helps in creating products and services that provide the organisation with high profits. This is because strategic marketing starts off by conducting a SWOT analysis of the organisation, a market analysis of the consumers and the existing trends in the market. This information is then used to create the optimal products and services for the consumers.
Regards,
UJ Consulting
THERE ARE 10 PRODUCTS ARE IN THIS BUNDLE:
|
Develop an Effective Marketing Communication Strategy PPT
Contents :
1. 4 Ps Marketing Mix
2. The World's Top 10 Most Valuable Brands 2021
3. Key Objectives of Marketing... [read more]
Individual Price: $25.00
|
|
Digital and Social Media Marketing Strategy PPT
Contents
1. The Elements of Successful Digital Marketing Strategy
2. Digital Marketing Framework
3. What Makes a Great... [read more]
Individual Price: $25.00
|
|
Building Brand Equity
Contents
1. Attributes of Strong Brands
2. The Role of Brands
3. Brand Equity, Knowledge and Associations
4. Marketing Advantages of Strong... [read more]
Individual Price: $25.00
|
|
Marketing Planning & Strategy Best Practice PPT
Contents
1. Market Scope Strategy
2. Single Market Strategy
3. Multi Market Strategy
4. Total Market Strategy
5. Market... [read more]
Individual Price: $25.00
|
|
Market Segmentation, Targeting, and Positioning
Lecture Outline
1. Steps in Market Segmentation, Targeting, and Positioning
2. Four levels of Micromarketing
3. Effective... [read more]
Individual Price: $20.00
|
|
International Marketing Strategies For Global Competitiveness
Lecture Outline
1. Identifying Competitors
2. Industry Concept of Competition
3. Competitor Map
4. A... [read more]
Individual Price: $25.00
|
|
Designing a Marketing Channel System
Lecture Outline
1. Marketing Channels
2. Channels and Marketing Decisions
3. Categories of Buyers
4. Buyer Expectations for Channel... [read more]
Individual Price: $25.00
|
|
Developing New Market Offerings (Marketing Strategy)
Lecture Outline
1, Categories of New Products
2. Factors That Limit New Product Development
3. Finding One... [read more]
Individual Price: $25.00
|
|
Developing Pricing Strategies (Marketing Strategy)
Lecture Outline
1. How do consumers process and evaluate prices?
2. How should a company set prices initially for... [read more]
Individual Price: $25.00
|
|
SWOT Analysis - Driven Strategic Planning
Lecture Outline
1. History of SWOT Analysis
2. What is SWOT Analysis?
3. Objectives of SWOT
4. Who needs SWOT Analysis?
5.... [read more]
Individual Price: $25.00
|
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form.
ABOUT THE AUTHOR: UJ CONSULTING
UJ Consulting
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
[read more]
He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally being at the top management level. His Top Management experience started from the position of General Manager, VP Operation, HR Director and Business Development Director
He completed his undergraduate education majoring in Architecture at Diponegoro University, Semarang, Central Java, Indonesia. After that, He continued to Master of Management level majoring in Human Resource Management with cum laude predicate with a GPA of 3.94 at Mercubuana University, Jakarta, Indonesia.
His last work experience as Deputy President Director at Hutahaean Group in charge of 14 business units engaged in various industries including CPO Production, Oil Palm Plantation, Cassava Plantation, Tapioca flour production, 4 and 5 star hotels, waterparks, golf courses and housing with a total of employees more than 3,000 employees.
His biggest achievement was in 2021 when He served as Deputy President Director at Hutahaean Group Indonesia by increasing the company's revenue from IDR 700 billion to IDR 1.1 trillion (y/y) and increasing the profit margin by more than 20%. Doing a turn around on business units that have lost in the last 5 years become profits. In addition, He have also succeeded in creating an efficient and effective management system by redesigning the Business Process Management (BPM), reviewing Standard Operating Procedures (SOP) and Work Instructions and compiling the appropriate Key Performance Indicator Management (KPIM) to increase employee productivity.
He is currently active as a part-time business and management consultant (online) at Enquire Corp. and Flevy Corp. In addition, He also teach part-time at several universities for courses in strategic management, human resource management, project management, entrepreneurship and business.
UJ Consulting has published 170 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
Purchase includes lifetime product updates. After your purchase, you will receive an email to download the documents in this bundle.
Initial upload date (first version): Nov 24, 2022
![]() | Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more. To receive this free download, enter your email address below and click the "Email Me" button. |
|
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."
– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
|
|
"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service. "
– Jim Schoen, Principal at FRC Group
|
|
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead."
– Roderick Cameron, Founding Partner at SGFE Ltd
|
|
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."
– David Coloma, Consulting Area Manager at Cynertia Consulting
|
|
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.
Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings. I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. " – Nishi Singh, Strategist and MD at NSP Consultants
|
|
"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.
Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten. In today's environment where there are so many challenges and there is the need to make the right decisions in a short time, with so much scattered information, we are fortunate to have Flevy. Flevy investigates, selects, and puts at our disposal the best of the best to help us be successful in our work." – Omar Hernán Montes Parra, CEO at Quantum SFE
|
|
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.
I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me. Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current. Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world." – Roberto Pelliccia, Senior Executive in International Hospitality
|
|
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."
– David Harris, Managing Director at Futures Strategy
|
![]() Do You Want to Get Lean?
We've assembled 40 Lean Six Sigma guides: Lean Management, Six Sigma, Strategy Planning, Process, and Change Management.
|
![]() Waste Too Much Time on PowerPoint?
Get our FREE PowerPoint Plugin (Flevy Tools) for creating common business diagrams, from Gantt Charts to Harvey Balls.
|
![]() Do You Run a Consulting Firm?
Learn how to level the playing field with global consulting firms, like McKinsey, BCG, Bain, E&Y, and Accenture.
|
![]() Need Help with PowerPoint or Excel?
Have our highly trained staff create the exact documents you need. We offer PowerPoint and Excel document creation services.
|
© 2012-2023 Copyright. Flevy LLC. All Rights Reserved.