Building Brand Equity   44-slide PPT PowerPoint presentation slide deck (PPT)
$25.00

Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Log in to unlock full preview.
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Building Brand Equity (44-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Arrow   Click main image to view in full screen.

Building Brand Equity (PowerPoint PPT Slide Deck)

PowerPoint (PPT) + Word (DOCX) 44 Slides

$25.00
Explore essential strategies for building brand equity with insights from UJ Consulting. Learn key models, drivers, and measurement techniques for lasting impact.
Add to Cart
  


Immediate download
Fully editable PowerPoint
Free lifetime updates

BENEFITS OF DOCUMENT

  1. Provides of Brand Equity Model (Aaker, Brandz, Resonance, BAV)
  2. Provides of Brand Roles in a Brand Portfolio
  3. Provides of Measuring Brand Equity and Formula

DESCRIPTION

This product (Building Brand Equity) is a 44-slide PPT PowerPoint presentation slide deck (PPT) with a supplemental Word document, which you can download immediately upon purchase.

Building Brand Equity

Contents
1. Attributes of Strong Brands
2. The Role of Brands
3. Brand Equity, Knowledge and Associations
4. Marketing Advantages of Strong Brands
5. Brand Promise
6. Brand Equity Models
7. Asset Valuator (BAV)
8. Aaker Model – Brand Identity
9. The BRANDZ Model
10. Brand Resonance Pyramid
11. Drivers of Brand Equity
12. Brand Elements & Slogans
13. Designing Holistic Marketing Activities
14. Secondary Sources of Brand Knowledge
15. Measuring Brand Equity
16. Interbrand's Brand Equity Formula
17. Managing Brand Equity
18. Surviving a Brand Crisis
19. Devising a Branding Strategy
20. Branding Terms & Brand Naming
21. Brand Roles in a Brand Portfolio

Brand equity is the level of sway a brand name has in the minds of consumers, and the value of having a brand that is identifiable and well thought of. Organizations establish brand equity by creating positive experiences that entice consumers to continue purchasing from them over competitors who make similar products. Brand equity is typically attained by generating awareness through campaigns that speak to target-consumer values, delivering on promises and qualifications when consumers use the product, and loyalty and retention efforts.

A key benefit of establishing positive brand equity is the benefits it can have on ROI. Organizations that leverage the power of branding often earn more money than competitors, while spending less – whether on production, advertising, or elsewhere. For example, positive brand equity enables brands to charge price premiums. When consumers believe in the values put forth by a brand and the quality of their products, they will pay higher prices to purchase from that brand. Additionally, should an organization want to add new product offerings, marketing them under the same umbrella brand will help the new product take off faster, as trust has already been established.

David Aacker created a model which features all the components of brand equity. We aren't going to break down all of them, but here are four of the most important ones:

1. Brand Awareness: Can consumers easily identify your brand? Messaging and imagery surrounding your brand should be cohesive so consumers can always identify it, even for a new product. What kinds of values do consumers associate with the brand? Perhaps they think of sustainability, quality, or family-friendly qualities.

2. Brand Attributes: How have first hand experiences with your brand gone? This could mean that the product performed the way it was supposed to, that encounters with brand representatives and customer service teams have been accommodating and helpful, and that loyalty programs have been worthwhile.

3. Perceived Quality: Elevating perceived value will enhance the customer experience and increase sales. Perceived quality is when customers judge the product quality based on the overall brand experience. The product itself might be good, but if the customer did not have good past experiences with the brand, they are less likely to react positively to the product and the brand.

4. Brand Loyalty: Brand loyalty is made up of past and current experiences with the brand, brand awareness, and the brand's attributes. Though brand loyalty is mostly customer preference, building up these other brand qualities will allow you to increase your profit margins and gain more control over your customer influence.

Combining all of these assets will ensure that your brand is always focusing on the consumer and you in turn, will retain a loyal customer for life.

Regards,

UJ Consulting

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Brand Strategy PowerPoint Slides: Building Brand Equity PowerPoint (PPT) Presentation Slide Deck, UJ Consulting


$25.00
Explore essential strategies for building brand equity with insights from UJ Consulting. Learn key models, drivers, and measurement techniques for lasting impact.
Add to Cart
  

ABOUT THE AUTHOR

Author: UJ Consulting
Additional documents from author: 203

UJ Consulting

Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally ... [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Bundle and save! You can save up to % with bundles!

View bundle(s)




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy
 
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting
 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

– Ed Kemmerling, Senior Lean Transformation Expert at PMG
 
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates




Save with Bundles

This document is available as part of the following discounted bundle(s):

Save %!
The Ultimate Strategic Marketing Management

This bundle contains 10 total documents. See all the documents to the right.

$99.00


Add Bundle & Save

Save %!
How to Create Marketing Strategy

This bundle contains 9 total documents. See all the documents to the right.

$99.00


Add Bundle & Save


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Brand Strategy Bain PowerPoint McKinsey PowerPoint Bain Presentations Bain Frameworks Boston Consulting Group PowerPoint Consulting Frameworks PwC PowerPoint Mercer PowerPoint Bain Templates Accenture Templates McKinsey Templates Boston Consulting Group Templates Accenture PowerPoint Consulting Methodologies Booz Documents PwC Templates Capgemini PowerPoint Oliver Wyman Presentations Boston Consulting Group Frameworks E&Y PowerPoint IBM Presentations Oliver Wyman Templates Strategy Consulting Frameworks Bain Documents IBM Documents Capgemini Documents Roland Berger PowerPoint A.T. Kearney PowerPoint BCG Documents Accenture Frameworks BCG Frameworks BCG PowerPoint Oliver Wyman PowerPoint Consulting Documents BCG Presentations A.T. Kearney Documents Management Consulting Frameworks BCG Templates E&Y Templates Roland Berger Presentations Capgemini Templates Boston Consulting Group Documents LEK Frameworks Booz Allen Presentations E&Y Frameworks McKinsey Presentations Booz Allen Frameworks A.T. Kearney Frameworks IBM Templates Booz Allen PowerPoint Accenture Documents Accenture Presentations A.T. Kearney Templates McKinsey Frameworks Boston Consulting Group Presentations McKinsey Documents LEK PowerPoint Mercer Templates Roland Berger Frameworks Capgemini Frameworks Booz Presentations Roland Berger Templates PwC Frameworks Booz Allen Templates Booz Templates Strategy& Presentations Oliver Wyman Documents Mercer Presentations LEK Documents PwC Presentations LEK Templates IBM PowerPoint Capgemini Presentations E&Y Documents Oliver Wyman Frameworks Booz Allen Documents PwC Documents IBM Frameworks Mercer Frameworks Mercer Documents LEK Presentations Booz PowerPoint Strategy Documents Booz Frameworks A.T. Kearney Presentations Roland Berger Documents Business Frameworks E&Y Presentations Strategy& PowerPoint Deloitte PowerPoint Consulting Process A.T. Kearney Frameworks A.T. Kearney PowerPoint A.T. Kearney Templates A.T. Kearney Documents A.T. Kearney Presentations Data Analysis Consulting Training Management Consulting Training Strategy Development Strategic Thinking Strategy Frameworks Strategy Frameworks Compilation Strategy Methodologies Presentation Development Structured Communication Presentation Design Pyramid Principle Minto Pyramid Barbara Minto Hypothesis Generation Chief Strategy Officer Positioning Gap Analysis Product Launch Strategy Product Go-to-Market Strategy New Product Development

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.