Developing Pricing Strategies (Marketing Strategy)   34-slide PPT PowerPoint presentation slide deck (PPT)
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Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Developing Pricing Strategies (Marketing Strategy) (34-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Developing Pricing Strategies (Marketing Strategy) (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 34 Slides

Top 1,000 Best Practice $25.00
Explore effective pricing strategies in this comprehensive PPT, crafted by industry experts. Learn consumer psychology, pricing methods, and competitive responses.
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BENEFITS OF THIS POWERPOINT DOCUMENT

  1. Provides of Consumer Psychology and Pricing
  2. Provides of Selecting a Pricing Method
  3. Provides of Steps in Setting Price

PRICING STRATEGY PPT DESCRIPTION

This product (Developing Pricing Strategies [Marketing Strategy]) is a 34-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

Developing Pricing Strategies (Marketing Strategy)

Lecture Outline
1. How do consumers process and evaluate prices?
2. How should a company set prices initially for products or services?
3. How should a company adapt prices to meet varying circumstances and opportunities?
4. When should a company initiate a price change?
5. How should a company respond to a competitor's price challenge?
6. Common Pricing Mistakes
7. Consumer Psychology and Pricing
8. Possible Consumer Reference Prices
9. When to Use Price Cues
10. Steps in Setting Price
11. Selecting the Pricing Objective
12. Inelastic and Elastic Demand
13. Selecting a Pricing Method
14. Auction-Type Pricing
15. Price-Adaptation Strategies
16. Promotional Pricing Tactics
17. Differentiated Pricing and Price Discrimination
18. Profits Before and After a Price Increase
19. Brand Leader Responses to Competitive Price Cuts

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.

1. A marketing strategy is a business's game plan for reaching prospective consumers and turning them into customers of their products or services.
2. Marketing strategies should revolve around a company's value proposition.
3. The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies.

A clear marketing strategy should revolve around the company's value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business.

This PPT delves into various pricing methods, including auction-type pricing and price-adaptation strategies. It also covers the impact of price changes on profits and how brand leaders respond to competitive price cuts.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Pricing Strategy PowerPoint Slides: Developing Pricing Strategies (Marketing Strategy) PowerPoint (PPT) Presentation Slide Deck, UJ Consulting


$25.00
Explore effective pricing strategies in this comprehensive PPT, crafted by industry experts. Learn consumer psychology, pricing methods, and competitive responses.
Add to Cart
  

ABOUT THE AUTHOR

Author: UJ Consulting
Additional documents from author: 203

UJ Consulting

Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally ... [read more]

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