Market Segmentation, Targeting, and Positioning   35-slide PPT PowerPoint presentation slide deck (PPT)
$20.00

Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Log in to unlock full preview.
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Market Segmentation, Targeting, and Positioning (35-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Arrow   Click main image to view in full screen.

Market Segmentation, Targeting, and Positioning (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 35 Slides

$20.00

Add to Cart
  


Immediate download
Fully editable PowerPoint
Free lifetime updates

BENEFITS OF DOCUMENT

  1. Provides of Steps in Market Segmentation, Targeting, and Positioning
  2. Provides of Market Targeting Market Coverage Strategies
  3. Provides of Developing and Communicating Positioning Strategy

DESCRIPTION

This product (Market Segmentation, Targeting, and Positioning) is a 35-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

Market Segmentation, Targeting, and Positioning

Lecture Outline
1. Steps in Market Segmentation, Targeting, and Positioning
2. Four levels of Micromarketing
3. Effective Targeting Requires
4. Basic Market Preference Patterns
5. Segmenting Consumer Markets
6. Demographic Segmentation
7. The VALS Segmentation System
8. Behavioral Segmentation
9. Segmenting for Business Markets
10. Effective Segmentation Criteria
11. Evaluating Market Segments
12. Market Targeting Market Coverage Strategies
13. Patterns of Target Market Selection
14. Choosing a Positioning Strategy
15. Consumer Desirability Criteria for PODs
16. Deliverability Criteria for PODs
17. Examples of Negatively Correlated Attributes and Benefits
18. Developing and Communicating Positioning Strategy
19. Differentiation Strategies
20. Differentiation
21. Identify & Image

Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.

STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for each segment.

The STP model is useful when creating marketing communications plans since it helps marketers to prioritize propositions and then develop and deliver personalized and relevant messages to engage with different audiences. The three-step funnel consists of market segmentation, market targeting, and product positioning.

Within your research-based market segmentation phase, you are aiming to identify a basis for the segmentation of your target customers, and determine important characteristics to differentiate each market segment.

When creating your targeting and positioning strategy, you must evaluate the potential and commercial attractiveness of each segment, and then develop detailed product positioning for each selected segment, including a tailored marketing mix based on your knowledge of that segment.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Segmentation, Market Segmentation, Positioning, Targeting PowerPoint Slides: Market Segmentation, Targeting, and Positioning PowerPoint (PPT) Presentation Slide Deck, UJ Consulting


$20.00

Add to Cart
  

ABOUT THE AUTHOR

Author: UJ Consulting
Additional documents from author: 203

UJ Consulting

Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally ... [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Bundle and save! You can save up to % with bundles!

View bundle(s)




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

– Nishi Singh, Strategist and MD at NSP Consultants
 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience
 
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
 
"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so "

– Omar Hernán Montes Parra, CEO at Quantum SFE
 
"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.




Save with Bundles

This document is available as part of the following discounted bundle(s):

Save %!
Complete Marketing Strategy Best Practice

This bundle contains 10 total documents. See all the documents to the right.

$109.00


Add Bundle & Save

Save %!
The Ultimate Strategic Marketing Management

This bundle contains 10 total documents. See all the documents to the right.

$99.00


Add Bundle & Save


Your Recently Viewed Documents


Customers Also Like These Documents

Related Management Topics


Positioning Customer Segmentation Market Segmentation Targeting Market Research Market Analysis Market Intelligence Product Launch Strategy Product Go-to-Market Strategy New Product Development Marketing Plan Development Marketing Marketing Strategy Competitive Analysis Competitive Landscape Competitive Assessment Mind Map Go-to-Market Maturity Model Business Maturity Model Product Strategy Product Lifecycle Strategic Planning Company Analysis

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.