Market Segmentation, Targeting, and Positioning (PowerPoint PPT)

BENEFITS OF DOCUMENT

1. Provides of Steps in Market Segmentation, Targeting, and Positioning
2. Provides of Market Targeting Market Coverage Strategies
3. Provides of Developing and Communicating Positioning Strategy

DESCRIPTION

This product (Market Segmentation, Targeting, and Positioning) is a 35-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Market Segmentation, Targeting, and Positioning

Lecture Outline
1. Steps in Market Segmentation, Targeting, and Positioning
2. Four levels of Micromarketing
3. Effective Targeting Requires
4. Basic Market Preference Patterns
5. Segmenting Consumer Markets
6. Demographic Segmentation
7. The VALS Segmentation System
8. Behavioral Segmentation
9. Segmenting for Business Markets
10. Effective Segmentation Criteria
11. Evaluating Market Segments
12. Market Targeting Market Coverage Strategies
13. Patterns of Target Market Selection
14. Choosing a Positioning Strategy
15. Consumer Desirability Criteria for PODs
16. Deliverability Criteria for PODs
17. Examples of Negatively Correlated Attributes and Benefits
18. Developing and Communicating Positioning Strategy
19. Differentiation Strategies
20. Differentiation
21. Identify & Image

Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.

STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for each segment.

The STP model is useful when creating marketing communications plans since it helps marketers to prioritize propositions and then develop and deliver personalized and relevant messages to engage with different audiences. The three-step funnel consists of market segmentation, market targeting, and product positioning.

Within your research-based market segmentation phase, you are aiming to identify a basis for the segmentation of your target customers, and determine important characteristics to differentiate each market segment.

When creating your targeting and positioning strategy, you must evaluate the potential and commercial attractiveness of each segment, and then develop detailed product positioning for each selected segment, including a tailored marketing mix based on your knowledge of that segment.

Source: Best Practices in Customer Segmentation, Positioning, Targeting PowerPoint Slides: Market Segmentation, Targeting, and Positioning PowerPoint (PPT) Presentation, UJ Consulting