Setting Strategic Vision for Product & Service Offerings (PowerPoint PPT)

BENEFITS OF DOCUMENT

1. Provides of Product-Item Contributions to a Product Line's Total Sales and Profits
2. Provides of Holistic Marketing for Services
3. Provides of Developing Brand Strategies for Product/Services

DESCRIPTION

This product (Setting Strategic Vision for Product & Service Offerings) is a 62-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Setting Strategic Vision for Product & Service Offerings

Lecture Outline for PRODUCT
1. Components of the Market Offering
2. Five Product Levels
3. Product Classification Schemes
4. Durability and Tangibility
5. Consumer Goods Classification
6. Industrial Goods Classification
7. Product & Design Differentiation
8. The Product Hierarchy
9. Product Systems and Mixes
10. Product Line Analysis
11. Product-Item Contributions to a Product Line's Total Sales and Profits
12. Product Map
13. Line Stretching & Filling
14. Product-Mix Pricing
15. Product Line Pricing
16. Co-branding & Ingredients branding
17. Packaging: The 5th P
18. Innovations in Packaging
18. Functions of Labels
20. Warranties and Guarantees

Lecture Outline for SERVICE
1. Service Sectors
2. Categories of Service Mix
3. Service Distinctions
4. Continuum of Evaluation for Different Types of Products
5. Distinctive Characteristics of Services
6. Physical Evidence and Presentation
7. How to Increase Quality Control
8. Matching Demand and Supply
9. A Service-Performance Process Map
10. Consumer-Friendly Services
11. Holistic Marketing for Services
12. Service-Quality Model
13. Determinants of Quality
14. Factors Leading to Customer Switching Behavior
15. Gaps that Cause Unsuccessful Service Delivery
16. Tracking Customer Service Performance
17. Importance-Performance Analysis
18. Customer Importance and Performance Ratings for an Auto Dealership
19. Developing Brand Strategies for Services

A product/service strategy draws from the ultimate vision of the product/service. It states where the product/service will end up. By setting a product/service strategy, you can determine the direction of your product/service efforts.

Similar to making effective use of a map, you first need a destination, and then you can plan your route. Just as a business has a strategic vision of what it wants to be when it grows up, the product/service has its own strategy and destination.

Source: Best Practices in Product Strategy, Vision Statement PowerPoint Slides: Setting Strategic Vision for Product & Service Offerings PowerPoint (PPT) Presentation, UJ Consulting