4 Ps of Marketing (Marketing Mix)   29-slide PPT PowerPoint presentation slide deck (PPTX)
$29.00

4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Log in to unlock full preview.
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
4 Ps of Marketing (Marketing Mix) (29-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Arrow   Click main image to view in full screen.

4 Ps of Marketing (Marketing Mix) (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 29 Slides FlevyPro Document

$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  


Immediate download
Free lifetime updates

DESCRIPTION

This product (4 Ps of Marketing [Marketing Mix]) is a 29-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

The concept of "4 Ps of Marketing," or the Marketing Mix, was pioneered by James Culliton, a Professor of Marketing at Harvard University. Culliton in his 1948 article titled "The Management of Marketing Costs," depicted marketers as "mixers of ingredients," a metaphor that eloquently described the varied roles and strategies marketers must employ.

The concept of "Marketing Mix," was subsequently embraced and popularized by Neil Borden. Borden was inspired by the metaphor and began using the term extensively in the late 1940s. He highlighted the term to a wider audience during his presidential address at the American Marketing Association in 1953.

The modern structure of the Marketing Mix was formalized by E. Jerome McCarthy in 1960.

This presentation provides a detailed overview of the 4 Ps with examples. The 4 Ps encompass:

1. Product (features and product interaction) – What the company sells. This can be a tangible good or an intangible service that fulfills a need or desire of consumers.

2. Price (pricing strategy and profit margin) – The amount of money customers must pay to obtain the product. Pricing strategies can influence the perception of value and demand for the product.

3. Place (location and distribution) – Distribution channels used to deliver products to the consumer. This includes choosing the right locations and methods for making the product easily accessible to the market.

4. Promotion (marketing channels and strategy) – Marketing communications used to make potential customers aware of the product, including advertising, sales promotions, public relations, and personal selling.

The deck also discusses the essential steps to implementing the 4 Ps with some practical suggestions and key actions to undertake.

This PowerPoint presentation on the 4 Ps of Marketing also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at flevypro@flevy.com.

Source: Best Practices in Pricing Strategy, Product Strategy, Marketing PowerPoint Slides: 4 Ps of Marketing (Marketing Mix) PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

PPT SLIDE DEEP DIVES

Framework Overview: The 4 Ps of Marketing

Framework Overview: The 4 Ps of Marketing

This PPT slide presents an overview of the 4 Ps of Marketing, a foundational framework for marketers. It outlines how these 4 elements—Product, Price, Promotion, and Place—interact to shape effective marketing strategies that align with organizational objectives and market demands.

The section on Product emphasizes the importance of what a company offers, whether tangible goods or intangible services. It highlights the need for features and product interaction that fulfill consumer needs. This suggests that understanding customer desires is crucial for product development.

Price is discussed next, focusing on the monetary aspect of obtaining a product. It notes that pricing strategies significantly influence consumer perception of value and demand. This indicates that careful consideration of pricing can directly impact sales and market positioning.

Promotion covers the various marketing communications used to raise awareness about the product. This includes advertising, sales promotions, public relations, and personal selling. The emphasis here is on the channels and strategies that effectively reach potential customers, indicating that a well-rounded promotional strategy is vital for market penetration.

Lastly, Place addresses the distribution channels necessary for delivering products to consumers. It stresses the importance of selecting appropriate locations and methods to ensure accessibility. This suggests that logistical considerations are as critical as the product itself.

The concluding statement reinforces the idea that balancing these 4 elements is essential for organizations to meet their marketing goals and respond to market dynamics effectively. This slide serves as a concise introduction to the 4 Ps, making it a valuable resource for marketers looking to refine their strategies.

Strategic Pricing: Impact on Value and Market Position

Framework for Effective Product Marketing Strategies

Crafting an Effective Promotional Strategy


$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

Did you need more documents?

Consider a FlevyPro subscription from $39/month. View plans here.

For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.

ABOUT FLEVYPRO

This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.

Click here to learn more about FlevyPro and its benefits.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

– M. E., Chief Commercial Officer, International Logistics Service Provider
 
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me "

– Bill Branson, Founder at Strategic Business Architects
 
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting


Your Recently Viewed Documents


Customers Also Like These Documents

Related Management Topics


Marketing Plan Development Marketing Marketing Strategy Product Strategy Product Launch Strategy Product Go-to-Market Strategy New Product Development Pricing Strategy Positioning Product Adoption Maturity Model Business Maturity Model Product Lifecycle Strategy Development Growth Strategy Corporate Strategy Behavioral Economics Psychology Consumer Behavior Behavioral Strategy Customer Segmentation Market Segmentation Sales Sales Strategy Sales Management Return on Investment ROI Marketing Budget

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.