flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

Why Does the Layout of a Store Matter?

Editor's Note: Take a look at our featured best practice, Omni-channel Retail Strategy (44-slide PowerPoint presentation). The e-commerce market continues to grow exponentially. More consumers are opting for the convenience of online shopping. This trend has been accelerated by COVID-19. The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless [read more]

* * * *

Zara-salesdeskStore layout plays a much bigger part in retail than many people think. Without a decent layout you could risk losing customers and money on a regular basis. So, if you haven’t thought about design, here are a few reasons why your store’s layout is so important.

Customer Flow

The right layout can create a flow of customers around the store. When products and isles are scattered all over the place you’re likely to have customers bumping into each other, congested pathways, and areas within the store that get little or no traffic. The key to a great store layout is creating a customer that is smooth but slow. You want your customers to move around the store in a way that allows them to see all of the products and keeps them at a pace that allows them to browse products that they might want to buy.

Deter Thieves

Stores that are disorganised and have blind spots are particularly vulnerable to shop lifters. When you design the layout of your store, keeping your spaces neatly organised, your shelves low will ensure that as much of the store as possible is visible and thieves don’t have anywhere to hide if they try to steal something.

Visibility

With an effective store layout you can ensure that the bestselling products are always visible to your customers. The more visible you make popular products the more likely you are to sell them. This means placing them so that they are visible from different areas around the store and directing your customer flow towards these products.

Atmosphere

No matter how innovative your interior design is, the wrong layout of a store can completely ruin the atmosphere and deter a lot of potentially loyal customers from coming back. Shelves and displays that are too tall or too low make browsing a chore and customers that need to climb on shelves or crawl on the floor to look at your products will likely not be enjoying their shopping experience. Aisles that are too narrow and crowed make people feel claustrophobic while isles that are too wide and empty make people feel bored and uninspired. Look for a good balance of distribution, spacing and height.

Convenience

You want to make things in your store easy to find. If customers have come into your store with a definite idea of what they want to buy then, ideally, it should only take them a few minutes for them to find it. This is done by organising your products in categories and placing clear signs around your store for new customers to follow. Most customers don’t enjoy asking questions, so by keeping your shop layout easy to figure out they will be able to shop independently.

Appeal

Many customers can form an opinion of a shop by simply standing in the entrance. They don’t have to browse before they decide whether or not they want to buy anything. This is why many shops work so hard on their window displays. But, a great shop has a display in the shop. This display is often referred to as the store’s ‘sweet spot’. This display will consist of some of your best products and should be one of the most visible parts of your store when you stand at the entrance. This display is what will bring people in and convince them to shop rather than walk away.

If you’re not sure if you can accomplish this on your own, call Sheridan and Co. for innovative store and retail design. They will design for you the best possible layout to match you and your customers.

Excel workbook
A Business Financial Projection model is crucial as it offers a forward-looking view of a company's financial health. It enables informed decision-making, helping businesses plan for growth, allocate resources wisely, and secure funding. By forecasting revenues, expenses, and cash flows, it [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on Retail Industry and 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources


Excel workbook
Highly-sophisticated Financial Model providing advanced financial planning & analysis for a Retail Store. Suitable for any type of Retail Store and all operating stages (startup, early, mature stage), the model is a flexible tool for Retail Store owners to calculate financial and [read more]


 
36-slide PowerPoint presentation
 
 
103-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.


Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.